Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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The East Village bookstore is stepping up its fundraising efforts for the store's impending move and transition to a nonprofit event space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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After the College of Charleston assigned the graphic memoir 'Fun Home' as summer reading, members of the South Carolina House of Representatives voted to cut funding to the school. The budget will be decided on by the general assembly in March. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-01 00:00:00 UTC ]
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Publisher of Financial Times operating profits grow to £55m in 2013 as owner Pearson announces overall slump of 21%Pearson has reported a 21% slump in its overall operating profit for 2013, as its core US education business continues to be hit by the "worst trading conditions" seen in decades.... Continue reading at The Guardian
[ The Guardian | 2014-02-28 00:00:00 UTC ]
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Former The Book Depository managing director Kieron Smith pictured is to launch an online global... Continue reading at The Bookseller
[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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After the success of the Indies First movement this November, in which authors worked at independent bookstores, the newest event is called Storytime Day. Spokesperson Kate DiCamillo urges authors to read a story at their local bookstore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-27 00:00:00 UTC ]
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Penguin Canada will follow Random House of Canada's lead in contracting out foreign rights sales to the Cooke Agency International. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Random House Business Books is to publish a book by former US Treasury Secretary Timothy Geithner... Continue reading at The Bookseller
[ The Bookseller | 2014-02-26 00:00:00 UTC ]
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This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age
[ Advertising Age | 2014-02-25 00:00:00 UTC ]
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We interview one of our favorite YA writers, Eliot Schrefer, about his latest YA novel, Endangered, set during a chimpanzee preservation mission in Gabon. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-25 00:00:00 UTC ]
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Despite the controversy surrounding its publication of "The Hindus: An Alternative History," Penguin Random House said it remains committed to publishing in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
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The Gunn Media business will be "well cared for", as its director Ali Gunn would have... Continue reading at The Bookseller
[ The Bookseller | 2014-02-24 00:00:00 UTC ]
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Melville House has signed a memoir from Jón Gnarr, the absurdist comedian who founded a... Continue reading at The Bookseller
[ The Bookseller | 2014-02-21 00:00:00 UTC ]
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In conjunction with its distributor S&S International, Viz Media is expanding distribution of its English language print manga titles into India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Pocket Gems, the San Francisco-based mobile gaming company, has launched Episode, a new mobile gaming platform, that includes a writer’s portal that will enable anyone to utilize the platform to create their own animated story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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CodeMantra, the technology and service provider to publishers and other content companies, has been acquired by a Boston-based investment group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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We talk to David Fernández Payatos, CEO of Nubico, the Spanish ebook subscription service that is looking to acquire 30% of Spain's e-reading market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-19 00:00:00 UTC ]
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ReedPop, which produces New York Comic Con, C2E2 and other pop culture conventions, is launching a new and smaller all comics show to be held at the Jacob Javits Center in New York City, June 14 and 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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A group of the world's leading press freedom bodies is calling on prime minister David Cameron to distance himself from the investigation into The Guardian over the leaks by the NSA whistleblower Edward Snowden.The seven organisations also want Cameron to urge parliament to repeal the statute... Continue reading at The Guardian
[ The Guardian | 2014-02-18 00:00:00 UTC ]
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Crime writer Lynda La Plante has launched a new company, La Plante Global, which will control all... Continue reading at The Bookseller
[ The Bookseller | 2014-02-18 00:00:00 UTC ]
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