Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-10 00:00:00 UTC ]
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The Minneapolis literary nonprofit is Brooklyn-based Emily Books to launch the Emily Books imprint. The partnership, according to Coffee House's Chris Fischbach, is paving the way for Emily Books co-founders, Emily Gould and Ruth Curry, to eventually launch their own press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-04 00:00:00 UTC ]
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Price could escalate to $50 million over the next four years. The post Livingly Media Sells to European Publishing Group for $25 Million appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
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They were three college students reading magazines like Cosmo, Marie Claire and Vogue. And they just knew: Something was missing. They were craving content geared specifically to college women, and as they investigated further, they realized they had found a hole in the media... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-02-19 00:00:00 UTC ]
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Chicken House and Altitude, a film production company, are teaming up to develop book and film projects simultaneously. “Instead of waiting for a final book to take into movie production, we will find scripts or treatments together and develop them at the same time,” said Barry Cunningham, m.d.... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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Literary agent Sara Megibow is parting ways with Nelson Literary Agency to launch Megibow Literary Agency in Denver, Colo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Curtis Brown is launching an online book group, offering readers the chance to get “a sneak preview of work from some of the agency’s most exciting new and undiscovered authors” just ahead of publication. Applications for readers for the group, the first online reading group to be hosted by a... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Through the campaign, the publisher will donate a book to the organization Save the Children every time someone uses the hashtag online. Penguin Random House will make donations up to 25,000 times. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-22 00:00:00 UTC ]
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Amazon Anonymous has raised £7,000 for a campaign urging people not to shop with Amazon this Christmas. The campaign group is asking people to sign up to its Amazon Free Challenge, where customers boycott shopping with Amazon from the 1st to the 25th of December to show the retailer that: “if... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
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Launched by veteran crime novelists, Lee Goldberg and Joel Goldman, Brash Books is a new publishing venture that offers a new vision of publishing in the digital era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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The seemingly endless summer of Condé Nast corporate and executive activity continued on Aug. 21 with the announcement by four-year president Bob Sauerberg that Edward Menicheschi (pictured) was ending eight years as Vanity Fair VP and publisher to become president and chief marketing officer of... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-21 00:00:00 UTC ]
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Adams Publishing Group, LLC announced today that it has purchased the assets of Chronotype Publishing Company located in Rice Lake, Wisconsin. The acquisition includes The Chronotype, Northwestern Wisconsin’s largest weekly newspaper, and T ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-07 00:00:00 UTC ]
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Tribune Company has announced a rebranding as Tribune Media Company, following news yesterday that the company would spin off its troubled print publications into Tribune Publishing. The rebranding reflects Tribune's shift from print publication to content, broadcast distribution and digital. ... Continue reading at AdWeek
[ AdWeek | 2014-08-04 00:00:00 UTC ]
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Carlton Garborg, former president of Summerside Press and Ellie Claire, has launched a new venture, Broadstreet Publishing. The house is also developing a new Bible translation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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China South Publishing & Media Group Co., Ltd (ZhongNan) is a book and newspaper publisher and printer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Media startup founders apparently didn't get that memo that now's a pretty bad time to be in the publishing business. So, are they crazy? The post You’d have to be crazy to start a media company, right? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-20 00:00:00 UTC ]
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F+W Media is rebranding itself and will change the company’s name to F+W, a Content + eCommerce Company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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