Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Actress Scarlett Johansson, who is expected to be one of the featured speakers at Saturday’s Women’s March L.A., is the subject of a separate demonstration. The Palestinian American Women’s Assn. (PAWA) announced on its Facebook page that it was withdrawing from the march in downtown L.A. because... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-20 00:00:00 UTC ]
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Bonnier Zaffre's head of PR, Emily Burns, is leaving the company on 9th February 2018 to open her own PR and communications agency, BrandHive. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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The publisher not only continues to print, but plans to increase the frequencies of four weeklies in 2018. The post Print is Still Very Much Alive at Bauer Media Group appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-01 00:00:00 UTC ]
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This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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Quarto Iberoamericana will be overseen with Quarto Group's longtime partner, the Argentina-based Catapulta Editores. It will publish 20 books a year, starting in fall 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-27 00:00:00 UTC ]
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Chicken House has signed an “exclusive deal” with one of China’s largest publishing houses, Liaoning Publishing Group, which will publish all the forthcoming prize-winners of the Times/Chicken House Children’s Fiction Competition. Continue reading at The Bookseller
[ The Bookseller | 2017-04-11 00:00:00 UTC ]
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[Sponsored] Folio: and AdvantageCS examine association publishers’ biggest obstacles when it comes to cross-department cohesion. The post Lacking Systems for Collaboration, Association Media Groups Miss Opportunities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-31 00:00:00 UTC ]
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Metrosource joins Davler as the publisher prepares to launch design vertical, Exuberance. The post Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-23 00:00:00 UTC ]
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Personnel changes hit Los Angeles Magazine as new owners lay off publisher, EIC. The post Hour Media Group Acquires Emmis Magazines for $6.5 Million appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-01 00:00:00 UTC ]
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Four board members step down as TheStreet.com investor gains a 29 percent stake in the digital magazine. The post Spear Point Invests $1 Million into Salon Media Group appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-03 00:00:00 UTC ]
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Harvest House Publishers’ new imprint, Harvest Kids, will be led by executive v-p and publisher Barb Sherrill. First titles are due out this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-24 00:00:00 UTC ]
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The social network has long resisted the "media" label. But with its new Journalism Project, it just took a big step in that direction. The social network has long resisted the "media" label. But with its new Journalism Project, it just took a big step in that... Continue reading at Fast Company
[ Fast Company | 2017-01-12 00:00:00 UTC ]
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Hubert Burda needs consent from BBC Worldwide before it can acquire publisher of Top Gear magazine and other titlesThe Radio Times is poised to go into foreign ownership, as German publisher Hubert Burda finalises a deal to buy its parent company.Immediate Media, which struck a £121m deal with... Continue reading at The Guardian
[ The Guardian | 2016-12-19 00:00:00 UTC ]
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Three independent publishers in Finland have jointly launched the Helsinki Literary Agency to represent their foreign rights The post Three Finnish Publishers Launch New Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
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The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time. The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing... Continue reading at Fast Company
[ Fast Company | 2016-12-06 00:00:00 UTC ]
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The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age
[ Advertising Age | 2016-10-13 00:00:00 UTC ]
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Hubert Boehle, who has served as CEO of Bauer Media Group USA since 2005, will leave the magazine publisher and be succeeded by Steven Kotok, the company will announce Monday.Mr. Boehle, a Bauer employee since 1986, is departing "to try new things," he said in a company statement. He will stay... Continue reading at Advertising Age
[ Advertising Age | 2016-10-03 00:00:00 UTC ]
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Some of the digital media brands most associated with men are starting to either broaden their focus beyond traditional bro content or clean up their act a bit, all the better to attract readers of all genders and play nice with much-coveted advertisers.It seems that few brands these days really... Continue reading at Advertising Age
[ Advertising Age | 2016-09-30 00:00:00 UTC ]
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The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age
[ Advertising Age | 2016-09-27 00:00:00 UTC ]
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