Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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City and regional luxury lifestyle publisher targets tech affluents with newest bimonthly title. The post Modern Luxury Media Launches New Silicon Valley Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-02 00:00:00 UTC ]
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As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.” Looking a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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Claire Cartey and Penny Holroyde have teamed up to launch a new agency for authors and illustrators of both adult and children’s books. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Developments with in-car apps offer future opportunities for news publishers, but visual-heavy media must find a way to compete until hands-free cars are available. After online, then mobile, and now watches and other wearables, could cars be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-25 00:00:00 UTC ]
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Mark Mills, owner of the Plum Pudding Illustration Agency, and former Bloomsbury editor Fiz Osborne, are setting up a new children’s literary agency. Plum Literary will be based in Reigate, Surrey, and cater for writers for all kinds of children’s books, from picture books to YA. Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Cristóbal Pera, the former Editorial Director of Random House Mondadori Mexico, will join The Wylie Agency and launch The Wylie Agency España. The post Cristobal Pera to Launch Wylie Agency España appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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Cristóbol Pera, the former Editorial Director of Random House Mondadori Mexico, will will join The Wylie Agency and launch The Wylie Agency España. The post Cristobol Pera to Launch Wiley Agency España appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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Three twenty-something Somali-Canadian siblings have launched Qurtuba Publishing House focusing on Muslim-interest titles, covering business and more. The post Somali Sisters Launch Qurtuba Publishing House in Ottawa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
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Ed Greenwood, best known as the bearded creator of the Forgotten Realms universe for Dungeons and Dragons, is launching an unconventional publishing group of his own, called The Ed Greenwood Group (TEGG). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-28 00:00:00 UTC ]
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Under the leadership of Dato, Karangkraf Media Group has become perhaps the most dominant book publisher and printer in Malaysia. The post Malaysia’s Karangkraf Media Group Does It All appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-28 00:00:00 UTC ]
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Describe your role I project manage the creation of our audiobooks by a wide range of fiction and non-fiction authors. This involves reading manuscripts and identifying books to record, acquiring audio rights if necessary, casting the right voices to bring stories to life and arranging... Continue reading at The Bookseller
[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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New York Times leases Bloomsbury office space, Buzzfeed UK expands and HuffPo growth continuesJudging by the summer filler columns of the national press, glimpsed tantalisingly through paywalls and Facebook-boosted posts, London ought by now to be a deserted wasteland of empty houses and dying... Continue reading at The Guardian
[ The Guardian | 2015-07-12 00:00:00 UTC ]
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Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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China South Publishing & Media Co. Ltd. was established in 2008 to operate the publishing businesses owned by Hunan Publishing Investment Holding Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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Travel quarterly to debut in September with 450,000 circ. The post Lonely Planet Has Plenty of Company with New Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-03 00:00:00 UTC ]
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Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social... Continue reading at Advertising Age
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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Penguin Random House in the US has launched a new consumer-facing website under a unified branding. Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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Watch highlights from the opening panel session at the Changing Media Summit 2015 Speaking at the Guardian Changing Media Summit 2015, a panel of leaders from Hearst Magazines, the Financial Times, Guardian News & Media, Johnston Press and FremantleMedia, describe how their businesses are... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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