Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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F+W Media is rebranding itself and will change the company’s name to F+W, a Content + eCommerce Company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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Heavy Metal Magazine has been purchased by two show-biz veterans who have an ambitious plan to relaunch it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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The Telegraph Media Group made more than £60m last year, The Guardian can reveal. It is the third successive year that the company has managed to increase its operating profit.TMG is expected to report what amounts to a record figure formally in the spring when it files its accounts for the full... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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Random House Enterprises is to launch its first interactive online creative writing course. The... Continue reading at The Bookseller
[ The Bookseller | 2014-01-08 00:00:00 UTC ]
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It's beginning to look a lot like Grinch-mas at Random House Children's Books, which kicks off its Grow Your Heart 3 Sizes promotional campaign on December 1, the newly minted National Grinch Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-21 00:00:00 UTC ]
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Forbes Media LLC, the closely held publisher founded by the family of former U.S. presidential candidate Steve Forbes, is exploring a sale after getting interest from potential buyers.The New York-based publisher of 96-year-old Forbes magazine and Forbes.com is working with Deutsche Bank AG on... Continue reading at Crains New York
[ Crains New York | 2013-11-15 00:00:00 UTC ]
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When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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Random House has launched new magazines aimed at exploring worlds created by their authors. First up: Margaret Atwood and George R.R. Martin. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
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Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim's content across TV, radio and music platforms, the company said Thursday evening. Terms of the deal were not disclosed.Calls to Darden Media Group were not immediately returned... Continue reading at Crains New York
[ Crains New York | 2013-09-13 00:00:00 UTC ]
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Model Lily Cole, journalist Jon Snow and "Britain's Got Talent" judge Amanda Holden... Continue reading at The Bookseller
[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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San Diego-based b-to-b publisher Wells Media, true to plan, has followed the February launch of its CarrierMangement.com site with a Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Random House has launched "The Happy Foodie" website, together with a newsletter and... Continue reading at The Bookseller
[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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Suvudu, Random House's online destination for science fiction and fantasy fans, launched Suvudu Universe, an online community for SF and fantasy bloggers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
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Summit Media Group has named Joseph Angel its president and CEO. He takes over for co-founder Lloyd Ferguson who will remain as a consultant after heading the company for 20 years. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-30 00:00:00 UTC ]
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Forbes Media has launched Forbes Wine Club, a new subscription and e-commerce site that connects subscribers with fine wines they are likely to enjoy. The company has partnered with Lot18 to create ForbesWineClub.com, a customizable wine buying experience. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-19 00:00:00 UTC ]
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More and more association and b-to-b publishers are trying to link their digital content with events. It's a way to connect with an audience after they leave the showfloor, while providing one-stop, multichannel sponsorships for advertisers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-17 00:00:00 UTC ]
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The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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Fleeting magazine, an online literary journal which publishes short stories and writer interviews... Continue reading at The Bookseller
[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they’ve learned from ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
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Swedish husband-and-wife crime writing duo Alexandra and Alexander Ahndoril, who write together... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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