Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as senior creative, working on the Arm & Hammer, Perdue and Lowe’s business. Previously, he was a senior art director at 360i. He has also held positions at Deutsch, Saatchi & Saatchi and Wieden & Kennedy and worked with brands including Nike and Coca-Cola. Rauxa hired Alberto Botero as senior vice president, data intelligence. He joins from TBWA, where he was head of analytics and data science. Previously, he was vice president, strategic analytics at FCB and a consumer strategy and intelligence consultant for Macy’s. Botero has also held positions at Geometry Global, R/GA, Digitas and NBC Universal and worked with brands including Nissan, Hilton, Nike, Merck, Amtrak, Campbell’s, Cover Girl, American Express and SYFY. New Jersey-based marketing agency Marketsmith hired Jo Maggiore as creative director, Samantha Foy as senior director, digital media and Rachel Schulties as vice president, client performance. Maggiore was previously director of digital creative at GNC and has held positions at Droga5, Ogilvy McCann Erickson and Y&R, working with clients including BMW, Tiffany, Colgate and L’Oréal. Foy joins from Active International, where she was a senior account... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-14 19:04:03 UTC ]
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The top three ebooks in the seven days to 7th January held firm from the list covering the previous week, with Paula Hawkins’ The Girl on the Train steaming into its 16th week at the top; Lee Child’s Night School chalking up a fifth week in the runner-up position; and Jeffrey Archer’s This was a... Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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Two backlist titles find new life abroad, and a French novel set in 11th-century Japan is picking up sales across Europe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-24 00:00:00 UTC ]
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In another deal that expands its international reach, Canada's Kobo is taking on the ebook customers of South African bookseller Exclusive Books. The post South Africa’s Exclusive Books Customers Move to Canada’s Kobo appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-24 00:00:00 UTC ]
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We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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This week: the book that changed America, and an early candidate for the best graphic biography of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Sourcebooks buys a postapocalyptic thriller, a Bonnier and Clyde novel goes to Tor, a self-published author sells a new series to Grand Central Forever, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Two-hundred-and-fifteen in a series. Welcome to this week's overview of the best apps, games and extensions released for Windows 10 on Windows Store in the past seven days. Another week, another Insider Build. Build 15014 introduces an ebook store, and ebook reading capabilities in Microsoft... Continue reading at Betanews
[ Betanews | 2017-01-20 00:00:00 UTC ]
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A proposal to allow European Union countries to offer reduced tax on ebooks will be voted on in 2017 and has broad support of publishers and booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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We look at the biggest-selling titles across the U.S., from ‘A Man Called Ove’ in the Northeast to Oprah’s new cookbook in the Pacific region. Plus ‘The Handmaid’s Tale’ and ‘Citizen’ are among the topical backlist titles getting a sales boost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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Despite IDPF members voting overwhelmingly in favor of a merger with the W3C internet standards organization, OverDrive CEO Steve Potash continues to aggressively organize opposition to it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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This week: Han Kang's follow-up to "The Vegetarian," plus true stories of imaginary illnesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Oprah WInfrey's first cookbook, 'Food, Health, and Happiness,' is the #1 book in the country. Plus comics anthology 'Love Is Love,' a tribute to the victims of the Pulse nightclub mass shooting, debuts on our list, and the 'Fifty Shades Darker' movie whips up fan enthusiasm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Stanfords has made a profit for the second time in 14 years after investing in its festival and awards and licensing its 163-year-old brand. Continue reading at The Bookseller
[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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A Spanish graphic novel satire of Donald Trump and a samurai novel set in 1614 are among the books selling across multiple territories currently. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-10 00:00:00 UTC ]
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Diana Beaumont is keen to seek voices currently “under-represented” in the literary community in her new role at the Marjacq Scripts literary agency. Continue reading at The Bookseller
[ The Bookseller | 2017-01-07 00:00:00 UTC ]
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Facebook has hired former NBC and CNN anchor Campbell Brown to help with its ties to news outlets, which has been a point of friction. Brown will be the Menlo Park company’s head of news partnerships, she wrote in a Facebook post on Friday. “I will be working directly with our partners to help... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-01-07 00:00:00 UTC ]
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‘The Princess Diarist’ by Carrie Fisher is the #6 book in the country. Plus new books aim to help readers’ self-improvement goals, backlist titles storm our top 10 overall list, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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