This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened."     This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
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Authors readied to support strong Independent Booksellers Week

Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 08:45 Edmund de Waal, Maggie O’Farrell and Tony Parsons are among the authors lined up to take part in Independent Booksellers Week. The week of events, in association with the Booksellers Association, will take place between... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Second week at the top for Madeleine memoir

Written By: Philip Stone Publication Date: Tue, 24/05/2011 - 15:55 Kate McCann's Madeleine (Bantam Press) was comfortably the bestselling book at UK booksellers for the second week running, selling 63,909 copies in its first full week on sale. It brings total sales of the hardback edition of... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Bidders given two weeks to make Waterstone's move

Written By: Bookseller Staff Publication Date: Mon, 16/05/2011 - 09:10 Bidders for Waterstone's have a reported two weeks to express a formal interest in the chain, as parent HMV Group said it was in "advanced discussions" over a sale. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Getting the Word Out: Audio Book Marketing 2011

The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 years—sometimes dramatically—audio publishers have kept... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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Hearst Partner With Pictela’s IAB Portrait Advertising

After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictela’s Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
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Book sales spring back after Royal Wedding week

Written By: Philip Stone Publication Date: Tue, 10/05/2011 - 15:50 Book sales bounced back after a dire seven days in the week of the Royal Wedding in which physical book sales plummeted to an eight-year low. According to Nielsen BookScan data, spending in the seven days to 7th May was up... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #royal wedding #eight-year low


British Bookshops' creditors to receive less than 10% of money owed

Written By: Lisa Campbell Publication Date: Mon, 09/05/2011 - 15:41 The administrators of British Bookshops and Stationers has said it can only pay back eight-10p in every pound owed and expects the level of claims to increase. A recent document published on Companies House said the former... Continue reading at The Bookseller

[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
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Sales slump to eight-year low in Royal Wedding week

Written By: Philip Stone Publication Date: Wed, 04/05/2011 - 16:00 Booksellers suffered their poorest sales in almost eight years last week with spending on physical books slumping by 12% week-on-week. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Small Publishers and Marketing Services

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[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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Advertising: Tales of Reading in Reintroducing a Color Device

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[ The New York Times | 2011-04-25 00:00:00 UTC ]
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Ogden Publishing To Integrate Fulfillment with E-mail Marketing

Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems’ fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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National Libraries Day could become a 'week of events'

Written By: Benedicte Page Publication Date: Wed, 20/04/2011 - 07:27 A first planning meeting is to be held to establish a National Libraries Day, after widespread support for the idea from organisations including the Booksellers Association, the National Union of Teachers, Booktrust, The... Continue reading at The Bookseller

[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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Easter break boosts market

Written By: Philip Stone Publication Date: Tue, 19/04/2011 - 15:35 Physical book sales in the seven days to 16th April soared 6.4% (£1.6m) week-on-week and were up 4.3% (£1.1m) on the same week last year, according to Nielsen BookScan data. Helped by schools breaking for the Easter holidays,... Continue reading at The Bookseller

[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Profits up at W H Smith amid "soft" book market

Written By: Lisa Campbell Publication Date: Thu, 14/04/2011 - 09:57 Like for like book sales at W H Smith have fallen by 3% in a "soft" market as the retailer reported a 3% increase in profits to £64m. In its interim management statement, for the six months to 28th February, the group's sales... Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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Penton Launches New Marketing Services Division

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[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
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Eason launches "diverse" marketing campaign

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Cutbacks hit the schoolbook market

Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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