Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.Among the new releases, Starbucks' barista Raelene raves about the Cascara Latte; Kelley Blue Book appeals to protective parents in a funny spot featuring a couple letting their teenager begin to drive; AdoreMe.com promotes its $24.95 lingerie set offer; and Outback Steakhouse serves up the Loaded Bloomin' Onion appetizer, which is topped with cheese fries.Finally, Billabong features a nostalgic montage of surfers riding waves and showing off their skills. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-12 00:00:00 UTC ]
Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers tend
“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad revenue
#european publishers
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age
[ Advertising Age | 2018-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#true stories
#rss feed
#google play
#written word
"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news uk
#facebook ads
Gail Honeyman’s Eleanor Oliphant is Completely Fine (HarperCollins) has soared into the UK Official Top 50 number one spot, selling 29,442 copies for £170,329. Continue reading at The Bookseller
[ The Bookseller | 2018-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#completely fineharpercollins
#seleanor oliphant
#gail honeyman
One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#silicon valley
#social sites
#largest advertisers
Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#magazines appeared
#post readers
Facebook has announced a new advertising policy which ban ads for cryptocurrencies such as Bitcoin. The ban also applies to ICOs because they are "frequently associated with misleading or deceptive promotional practices." The social network says that the new policy is a part of a drive to... Continue reading at Betanews
[ Betanews | 2018-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#gdpr laws
#local news
Tom Kerridge has rustled up a third week in the UK Official Top 50 number one spot, as Lose Weight for Good (Absolute) bounced upwards 31.5% in volume week on week and leapfrogged Michael Wolff’s Fire and Fury (Little, Brown). Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lose weight
#tom kerridge
#win back
#volume week
The National Book Foundation has established a fifth National Book Award, one for translated works of fiction and nonfiction published in the U.S. The new award will be presented at the 69th National Book Awards this November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-31 00:00:00 UTC ]
More news stories like this |
Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent immediately following the announcement. This change should not be taken lightly. While... Continue reading at AdWeek
[ AdWeek | 2018-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adam mosseri
Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#published monday
#digital content
#small businesses
#tv series
"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uk publishers
Facebook shares were down more than 4% early Friday to $180.10 after the social network announced it was making major changes to its signature News Feed. Facebook said it would begin prioritizing posts from users’ friends and families that spark the most interaction over posts from brands and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#making major
#facebook shares
Party described in Vanity Fair article and forthcoming book was at a home of Steve Jurvetson, a founding partner of venture-capital firm DFJ who left the firm in November. Continue reading at Wired
[ Wired | 2018-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#silicon valley
#sex party
It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cyber monday
#ad partners
#reach audiences
#facebook details
#facebook ads
TK publishers tell us where they'll focus their initiatives in the year ahead, and the investments that will be needed to support them. The post Trend-Spotting: Where Publishers Will Prioritize Their Investing in 2018 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#year ahead
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known... Continue reading at Advertising Age
[ Advertising Age | 2017-12-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#email newsletter
#pointed observer
#publishing circles
#travel industry
#business side
#rafat ali
#rss feed
#google play
Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at Advertising Age
[ Advertising Age | 2017-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#play automatically
#procter gamble
#targeted ads
David Walliams’ Bad Dad (HarperCollins) has soared back into the UK Official Top 50 number one spot, displacing E L James’ Darker (Arrow) after a single week’s reign. Continue reading at The Bookseller
[ The Bookseller | 2017-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#single week
#darker arrow
#david walliams