These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new revenue streams. We've seen great leadership from media executives... Continue reading at 'AdWeek'

[ AdWeek | 2018-10-15 00:00:00 UTC ]
News tagged with: #digital publishers #media brand #revenue streams #media executives

Other Publishing stories related to: 'These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018'

British Council Publishes Anthology of Myanmar Literature

A new anthology published by the British Council features 28 stories from Myanmar, originally written in 11 languages. The post British Council Publishes Anthology of Myanmar Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-22 00:00:00 UTC ]
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How Apple's Ad-blocking Software Could Put Small Publishers Out Of Business

With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company

[ Fast Company | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-blocking software #smaller publishers #small publishers

Nielsen Values Indian Publishing at $3.9 Billion

Nielsen's India Book Market Report tries to quantify a complex market, valuing Indian publishing at $3.9 billion and pegging growth at 20% annually. The post Nielsen Values Indian Publishing at $3.9 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-21 00:00:00 UTC ]
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Publishers' New Old-Fashioned Newsletter Growth Hack: Contests

Clickbait headlines and A/B testing may be publishers’ go-to growth tactics on Facebook and Twitter, but to boost their email subscriptions, they are adopting a more old-fashioned scheme: the contest.   Millennial news site Mic, for ex ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-20 00:00:00 UTC ]
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PW Asks: What Can Publishing Do to Make Its Workforce More Diverse?

According to our 2015 salary survey, publishing is 89% caucasian. What can the industry do to make the workforce more diverse? Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-20 00:00:00 UTC ]
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Publishers’ new old-fashioned newsletter growth hack: contests

What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and... Continue reading at Digiday

[ Digiday | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #great effect

How Atavist is Winning Over Publishers

When monthly magazine California Sunday started publishing on the Web last fall, it didn’t opt for CMS standbys such as WordPress or Drupal. Instead, it chose Atavist, a small publishing platform billed by media prognosticators as & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-19 00:00:00 UTC ]
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Ted Hughes biography: publisher calls estate's attack 'defamatory'

HarperCollins defends book as a work of ‘impeccable scholarship’ after the Hughes estate accuses author Jonathan Bate of factual inaccuracyThe publisher of Jonathan Bate’s controversial biography of Ted Hughes has hit back after an attack on the work’s accuracy by the late poet’s widow, saying... Continue reading at The Guardian

[ The Guardian | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ted hughes #hit back #late poet

Belarus bookshop braves the state to publish Nobel winner's work

Underground publisher says it is risking regulations to translate Svetlana Alexievich’s novels into her home languageBefore a group of Belarusian artists and intellectuals chose it as their headquarters, Minsk drinkers would line up outside the run-down building for cheap vodka on tap. These... Continue reading at The Guardian

[ The Guardian | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wine bar #publishing works #svetlana alexievich #nobel prize

Martin Sorrell on newspaper digital ad slowdown: 'paywalls are the way to go'

WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have... Continue reading at The Guardian

[ The Guardian | 2015-10-19 00:00:00 UTC ]
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What the FutureBook Awards tell us about publishing

Publishing is more sinned against than sinning. You won’t find it hard to find someone somewhere having a pop at the business of books, pointing out its failings while ignoring its successes. It comes with the territory: that shock of the new and frustration with the traditional. As journalist... Continue reading at The Bookseller

[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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David Lynch to hit back at media 'bullshit' with his own memoir

Blue Velvet and Twin Peaks director to join forces with journalist Kristine McKenna for an autobiographical study of his life and workThe director David Lynch has teamed up with the journalist Kristine McKenna to hit back at the “bullshit” surrounding his life and work in a book due to be... Continue reading at The Guardian

[ The Guardian | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david lynch #hit back #join forces #book due #acquired rights

Here's How Google Gives Publishers a 100 Percent Viewable Ad Option

A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online.   The publisher IDG Communications ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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Twitter And Facebook Are Turning Publishers Into Ghost Writers

Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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Springer Nature Introduces New Brand to Frankfurt

The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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Franklin: 'toxic competition' in large publishers

The atmosphere in some large publishing houses is "toxic" as imprints are forced to compete against each other for big titles, Profile Books' owner Andrew Franklin has said. Continue reading at The Bookseller

[ The Bookseller | 2015-10-16 00:00:00 UTC ]
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Publishers Eye Facebook as YouTube Rival

Facebook is moving into YouTube’s turf, and that could be good for video publishers.     Facebook announced earlier this week that it’s testing a new video section on its mobile app, which would ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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PW Salary Survey 2015: What People in the Publishing Industry Actually Earn

From editorial assistants to senior VP’s, this is how much people who work in publishing reported earning last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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PEN, U.S. Publishers Respond to Chinese Censorship

PEN American Center is teaming with 12 U.S. publishers to monitor and address incidents of censorship in the translations of U.S. titles in the Chinese book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Publishing Industry Salary Survey 2015: A Younger Workforce, Still Predominantly White

Our annual salary survey drew responses from a younger group than in years past, though the industry still is very white, with 89% of respondents reporting as caucasian. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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