Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177 consumer magazines, found 296 total scented ads. That amounted to 629 total ad pages for fragrance brands. Dior Parfums placed the most ads with scented pages, followed by Chanel, Ralph Lauren, Calvin Klein and Chloe, according to MediaRadar.Among magazines, Hearst's Cosmopolitan ran the most ad pages with scents or samples at 48, followed by fellow Hearst title Elle and Time Inc.'s InStyle, each with 42 pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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The company behind the London Book Fair, the “retired” BookExpo, and other publishing-adjacent events saw revenue plunge by 71% in 2020 compared to 2019. Reed said that, due to the pandemic, it is managing its 2021 event schedule “flexibly.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-11 05:00:00 UTC ]
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Several publishers say they may not be attending the London Book Fair this year amid concerns over the way last year's cancellation was handled and its new 2021 date in June. Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 19:10:15 UTC ]
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Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading at Fast Company
[ Fast Company | 2021-02-09 13:39:34 UTC ]
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The latest TikTok trend is surprisingly old-school: it’s a book. Last week, Sherry Argov’s 2002 relationship guide Why Men Love Bitches: From Doormat to Dreamgirl—A Woman’s Guide to Holding Her Own in a Relationship made the Sunday Times bestseller list for the first time since its release... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-08 17:27:52 UTC ]
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Hachette UK is partnering with the National Literacy Trust for the next three years to co-create programmes that help children, young people and adults in disadvantaged communities to develop their literacy skills. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 15:36:05 UTC ]
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Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Ibram X. Kendi and Keisha N. Blain gather activists and scholars to write a group history. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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The shortlist has been announced for this year's Stanford Dolman Travel Book of the Year prize. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 08:37:57 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Welbeck Publishing Group has reported turnover of £13m and operating profit of £1.3m in 2019 in its inaugural financial results, taking stock of its first nine months of trading. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 21:05:10 UTC ]
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Bernard Cornwell is bringing back his famous Richard Sharpe character after 15 years' absence, for a new adventure with HarperCollins this autumn. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 20:30:31 UTC ]
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New issue, dedicated to work by current and former prisoners, provokes uproar after it emerges one poet has served time for child pornography offencesThe US’s prestigious Poetry magazine has doubled down on its decision to publish a poem by a convicted sex offender as part of a special edition... Continue reading at The Guardian
[ The Guardian | 2021-02-03 16:08:52 UTC ]
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Tony Bruce, senior publisher at Routledge, talks to us about the plans for Routledge Classics' 20th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2021-02-01 07:56:34 UTC ]
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Leipzig Book Fair, the main spring event for the German book industry, has been cancelled for the second year running owing to the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-01-31 21:39:11 UTC ]
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Influential editor and co-founder of the literary magazine to be succeeded by senior staffMary-Kay Wilmers is stepping down from her role as editor of the London Review of Books, a position she has held for almost 30 years.Wilmers was one of the founders of the literary magazine in 1979, along... Continue reading at The Guardian
[ The Guardian | 2021-01-29 15:28:52 UTC ]
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Unit sales hit an all-time high at BookScan in 2020, which the service said could be attributed to a combination of strong sales of both print books and e-books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-29 05:00:00 UTC ]
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Bliss is rare these days. Enjoy it. For me, that means burying myself in twenty-year-old manga to get through the day. Continue reading at Book Riot
[ Book Riot | 2021-01-28 11:37:00 UTC ]
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