Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177 consumer magazines, found 296 total scented ads. That amounted to 629 total ad pages for fragrance brands. Dior Parfums placed the most ads with scented pages, followed by Chanel, Ralph Lauren, Calvin Klein and Chloe, according to MediaRadar.Among magazines, Hearst's Cosmopolitan ran the most ad pages with scents or samples at 48, followed by fellow Hearst title Elle and Time Inc.'s InStyle, each with 42 pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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Children’s book and illustration magazine Scoop has closed and its owner Curious Publishing has ceased trading. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 12:27:48 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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A steadfast member of the radical bookselling community is to retire after 45 years at Liverpool store News From Nowhere. Continue reading at The Bookseller
[ The Bookseller | 2021-08-10 05:23:08 UTC ]
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In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Sustained increases in book reading and book buying were the underlying factors in driving up sales by 19% and profits by 42% in HarperCollins's latest fiscal year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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As it celebrates its 25th anniversary, the Book Industry Charitable Foundation has never had a bigger part to play in supporting booksellers and comics stores Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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Ilex Press will publish a book to accompany the Landscape Photographer of the Year competition, to showcase the winning and commended entries in each of the competition’s sections. Continue reading at The Bookseller
[ The Bookseller | 2021-07-31 15:20:44 UTC ]
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Well, this is kind of heartwarming. A full quarter-century after shuttering his old store in Bloomington, Indiana, Rick Morgenstern has opened what suddenly becomes the state’s largest independent bookstore. The reboot of the eponymous store has been in the works for years and is reopening in a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-28 18:29:10 UTC ]
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After four moves and 43 years as a hub for children’s books and visits by local and nationally renowned authors, The Children’s Bookstore is closing. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-07-23 20:26:06 UTC ]
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In a presentation on July 21, NPD BookScan said that, based on current trends, unit sales of print books are likely to finish 2021 with a gain over 2020. How high that gain will be depends on several factors, including the future course of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-22 04:00:00 UTC ]
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The essay collection will show what “really makes her tick” as she writes about marriage, motherhood and her career in show business. Continue reading at The Huffington Post
[ The Huffington Post | 2021-07-20 13:34:18 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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They offer vivid details, and try to save their reputations, in a new book by Post reporters. Continue reading at The Washington Post
[ The Washington Post | 2021-07-15 08:42:00 UTC ]
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Lucy Diamond is moving to Quercus in a new two-book deal after 14 years with Pan Macmillan. Continue reading at The Bookseller
[ The Bookseller | 2021-07-07 07:46:47 UTC ]
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The Arthur C. Clarke Award, which recognizes the best science fiction novel first published in the United Kingdom during the previous year, has released their 2021 shortlist—and for the first time in the award’s 35-year history, the shortlist is entirely made up of debut novels. “As we announce... Continue reading at Literrary Hub
[ Literrary Hub | 2021-06-30 16:03:59 UTC ]
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Bloomsbury is to publish I Alone Can Fix It, a behind-the-scenes account of former US President Donald Trump’s final year in office, by Carol Leonnig and Philip Rucker. Continue reading at The Bookseller
[ The Bookseller | 2021-06-24 12:07:21 UTC ]
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Gardners business development manager Roy Jones is retiring after 27 years at the company. Continue reading at The Bookseller
[ The Bookseller | 2021-06-24 10:36:38 UTC ]
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The winner of the 1986 Nobel Prize for Literature, Soyinka is coming out with his first novel in almost 50 years, Chronicles from the Land of the Happiest People on Earth. The post Fifty Years Later, a New Novel Emerges appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2021-06-24 09:59:45 UTC ]
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