"The Wiz Live!" got NBC pretty close to the Emerald City, at least ratings-wise. NBC's nearly three-hour telecast of the 1974 Broadway musical -- a soul-tinged retelling of "The Wizard of Oz" -- delivered 11.4 million total viewers, according to Nielsen. Queen Latifah starred in the title role,... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2015-12-05 00:00:00 UTC ]
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On Monday, Instagram rolled out its live video feature to all U.S. users. Although live video already exists on several other platforms, publishers aren't deterred from adopting Instagram Live. Publishers told Digiday that they plan to use Instagram Live to give followers a behind-the-scenes... Continue reading at Digiday
[ Digiday | 2016-12-14 00:00:00 UTC ]
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To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On... Continue reading at Digiday
[ Digiday | 2016-12-10 00:00:00 UTC ]
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Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek
[ AdWeek | 2016-12-03 00:00:00 UTC ]
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Women's health magazine Self is ending its print edition after nearly four decades to focus on its website and video on social-media sites Continue reading at ABC News
[ ABC News | 2016-12-02 00:00:00 UTC ]
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Books featuring licensed characters have seen a boom in recent years, and this holiday season looks to be a lucrative one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
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Nick Coveney, Kings Road Publishing's head of digital and social media (part of Bonnier Publishing), is stepping down from his role. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Comcast Corp.'s NBC Universal has made a second $200 million investment in BuzzFeed Inc., deepening ties between the two companies in online video and advertising.The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for... Continue reading at Advertising Age
[ Advertising Age | 2016-11-22 00:00:00 UTC ]
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International book taxation report indicates that Europe taxes its books at a much higher standard VAT rate than Asia does. The post IPA-FEP Global Report Promotes ‘Zero-Rating VAT’ on All Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
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The anchor of Fox News's top-rated cable news program 'The Kelly File' will take her show on the road for the first time, beginning November 28, in support of her memoir, 'Settle for More.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
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The BA's Giles Clifton says that the government's reforms to business rates have been welcomed, but they still present "a real threat" to booksellers. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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#business rates
Children’s fiction giants David Walliams and Jeff Kinney are teaming up for the first time for a joint live event at the O2 in London. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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Waterstones has a “major hurdle” to jump in April, when the introduction of the UK government’s “unjust” business rates re-evaluation will leave the company with a £2m-a-year shortfall, which could jeopardise the retailer’s recent return to profitability. Continue reading at The Bookseller
[ The Bookseller | 2016-11-14 00:00:00 UTC ]
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Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday
[ Digiday | 2016-11-11 00:00:00 UTC ]
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Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise.... Continue reading at Digiday
[ Digiday | 2016-11-09 00:00:00 UTC ]
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Dozens of news publishers including ABC News, NowThis and the Washington Post plan to produce hours of live Facebook videos during Election Day. Most are focused on providing the latest election news from around the country. NowThis plans to counter-program by hosting a watch party on Facebook... Continue reading at Digiday
[ Digiday | 2016-11-08 00:00:00 UTC ]
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Twice Man Booker-shortlisted novelist Tom McCarthy is to premiere a new collaborative performance as part of a series of live events from live literature producer and independent publisher Penned in the Margins. Continue reading at The Bookseller
[ The Bookseller | 2016-11-05 00:00:00 UTC ]
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Trade publishers’ digital revenues have fallen by 19% in the first six months of the year, but print sales are holding strong, new figures from the Publishers Association have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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