The three keys to Shazam!’s box-office success are a testament to zigging when everyone else zags

Shazam!’s counterintuitive path to popularity is an object lesson in pursuing originality in a universe dominated with world-building The success of Warner Bros.’ latest superhero movie Shazam!, which took the No. 1 spot at the box office last weekend and has had critics swooning–it has a Rotten Tomatoes score of 91%–makes it hard not to wonder whether the film marks a new direction for DC Films. Under the aegis of Warner Bros., the movie arm of the vaunted comic book company has been struggling for years to capture audiences with the unrelenting velocity of rival Marvel Entertainment, after a long series of dark, brooding caped crusaders (Batman vs. Superman: Dawn of Justice, Justice League) that lacked the artistry of the Dark Knight trilogy by director Christopher Nolan. Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-04-09 00:00:00 UTC ]
News tagged with: #warner bros #box office #capture audiences

Other Publishing stories related to: 'The three keys to Shazam!’s box-office success are a testament to zigging when everyone else zags'


BookExpo 2018: Ten Years In, a Successful Experiment

Ten years ago Matthew Lore, who had been v-p and executive editor at Da Capo Press, teamed up with his business partner, Peter Burri, to found the Experiment. The press’s mission is to have a list in which “every book is a test of new ideas.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful experiment #ten years #business partner


Office Support: LGBTQ Publishing 2018

Queer employee groups can enrich workplaces and publishers’ relationships with readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
More news stories like this |


Keys and Judd among stars to narrate Rebel Girls audiobook

A star-studded cast including singer Alicia Keys, actress Ashley Judd and "Hamilton" star Phillipa Soo are lined up to narrate the Good Night Stories for Rebel Girls audiobook. Continue reading at The Bookseller

[ The Bookseller | 2018-05-24 00:00:00 UTC ]
More news stories like this |


Marian Keyes to fund Curtis Brown scholarship for budding author

Bestselling author Marian Keyes is funding a £2,600 place on Curtis Brown’s online six-month writing course for one “talented writer with limited financial means”. Continue reading at The Bookseller

[ The Bookseller | 2018-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes #curtis brown #talented writer


In a tough ad climate, small publishers are finding success in small donations

Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #finding success


6 Key Takeaways From The 2018 IAB NewFronts

As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's... Continue reading at AdWeek

[ AdWeek | 2018-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #digital advertising


Debut author flyposts PRH offices to advertise own book

A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller

[ The Bookseller | 2018-05-04 00:00:00 UTC ]
More news stories like this |


Publishers are finding (modest) success with Facebook groups

Publishers are figuring out what Facebook groups are useful for: shaping editorial strategy, generating leads, audience research and more. The post Publishers are finding (modest) success with Facebook groups appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #facebook groups


Industry Notes: Amazon Prime Boxes Books for Children, Unicorn Acquires Ronquillo’s ‘Spellbound’

In subscriptions, Amazon's Prime program announces a "Book Box" invitational offer in the United States, as the UK's Unicorn art-book publisher names New Mexico's Fatima Ronquillo to its retrospective club. The post Industry Notes: Amazon Prime Boxes Books for Children, Unicorn Acquires... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book box


Kobo and Serial Box to release royal wedding-inspired series

Kobo is teaming up with app company Serial Box on a six-part series to celebrate the royal wedding. Continue reading at The Bookseller

[ The Bookseller | 2018-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #serial box #six-part series #royal wedding


Beard, Olusoga and Keyes feature in BBC's Hay line up

Mary Beard, David Olusoga and Marian Keyes are among the names featuring on the BBC's Tent line-up for the 31st Hay Festival this summer. Continue reading at The Bookseller

[ The Bookseller | 2018-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mary beard #david olusoga #marian keyes #names featuring


Mammoth Screen options Strangeways prison officer memoir

Mammoth Screen has optioned TV rights to Strangeways (Pan Macmillan) by Neil Samworth, “a jaw-dropping, page-turning account of life in one of the country's most notorious jails” from a former prison officer. Continue reading at The Bookseller

[ The Bookseller | 2018-04-13 00:00:00 UTC ]
More news stories like this |


China Literature Sees France, UK as Key Rights Buyers at London Book Fair

The massive numbers of literary works, readers, and writers behind China Literature and its online Qidian operation are behind the company's efforts at foreign rights sales in books, film, and television. The post China Literature Sees France, UK as Key Rights Buyers at London Book Fair appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #massive numbers #literary works #china literature


Oi! picture book brand poised for stage and licensing success

Hodder Children’s Books and Maximum Licensing are hoping to take the Oi! picture book series into stage promotions and licensing after acquiring new rights from the illustrator’s agent and the author. Continue reading at The Bookseller

[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder children


Chris Ryan signs six-book deal with Hot Key

Hot Key Books, an imprint of Bonnier Zaffre, has signed a six-book contract with former SAS soldier Chris Ryan. Continue reading at The Bookseller

[ The Bookseller | 2018-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot key #bonnier zaffre


Key Rights Offers on Deck: Amazon Publishing Titles at Bologna and London Book Fairs

This week at Bologna International Children's Book Fair and then at London Book Fair April 10 to 12, the Amazon Publishing foreign rights team packs new titles–—and the retail muscle to make all boats float. The post Key Rights Offers on Deck: Amazon Publishing Titles at Bologna and London Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair


An office bug to be subject of next Shaun Tan book

Hodder Children’s Books has bought the world English rights (excluding the ANZ region and North America) to a new picture book by Shaun Tan. Continue reading at The Bookseller

[ The Bookseller | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder children #picture book #shaun tan


Hot Key buys debut YA thriller set in Norway

Hot Key Books, an imprint of Bonnier Zaffre, has acquired world rights, including translation, film and merchandising, for a YA ghost story set in the remote snows of contemporary Norway. Continue reading at The Bookseller

[ The Bookseller | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier zaffre #including translation


Children's Books in China 2018: Key Colours Competition China: A Unique Model

The €7,500 grand prize of the inaugural Key Colours Competition China, which was awarded in August 2017, went to Wang Yuwei’s Mr Cat and Little Fairy; five other books received honorable mentions. All six works will be published in Chinese by Beijing Yutian Hanfeng, with print runs ranging from... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this |


As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great creative