At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Last year at the end of this annual bestseller article, we made the obvious prediction that unit sales for hardcover bestsellers would be even lower for 2012 books and that the “ebook explosion could be the culprit.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-17 00:00:00 UTC ]
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After 45 years in Northern California, Pomegranate Press is moving its warehouse and offices to a 100,000 sq. ft. building in Portland, Ore.— both as a cost-saving measure and as a means of returning to an urban environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-16 00:00:00 UTC ]
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Penguin imprint Hamish Hamilton will publish a new short story by Zadie Smith later this year.... Continue reading at The Bookseller
[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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The shortlist for this year's Carnegie and Kate Greenaway Medals — among the UK's top prizes for children's literature — includes several previous award-winners, making for stiff competition. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-14 00:00:00 UTC ]
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Simon & Schuster has announced the appointment of Mark Ollard as finance director, beginning... Continue reading at The Bookseller
[ The Bookseller | 2013-03-13 00:00:00 UTC ]
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Legendary literary agent Sterling Lord shares wisdom from his 60 years in publishing and reflects the current business, which he says is more like selling appliances than art. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York
[ Crains New York | 2013-03-07 00:00:00 UTC ]
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The National Book Critics Circle Awards were awarded on Thursday. Among the winners was Ben Fountain's "Billy Lynn's Long Halftime Walk" for fiction, a book we tipped for prizes in the middle of last year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-02 00:00:00 UTC ]
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Human Events, the venerable Washington-based conservative newspaper, will cease publishing its weekly print edition after nearly 70 years but will continue to operate its popular websites, the publisher announced Wednesday. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-27 00:00:00 UTC ]
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Every year FOLIO: conducts a nationwide survey with mid and executive-level editors. The survey maps out salary ranges across a number of demographics including gender, age, location, company size, education and more. The infographic below provides an interactive breakdown on several key trends... Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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The Penguin Group saw a 1% rise in sales to £1.05bn in 2012 (£1.04bn in 2011).... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at AdWeek
[ AdWeek | 2013-02-25 00:00:00 UTC ]
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The Bookseller magazine will be giving out the award for the thirty-fifth year in a row, with competitors including 'Goblinproofing One's Chicken Coop' and 'How To Sharpen Pencils.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
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The stores charge that secret agreements made between the publishers and Amazon give Amazon the advantage in selling ebooks, but some industry observers find flaws in their logic. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
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Waterstones’ publisher liaison manager Sarah Clarke will leave the chain to join Pan... Continue reading at The Bookseller
[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Guardian Books Online editor Sarah Crown has left her role and will shortly start as editor for... Continue reading at The Bookseller
[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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The Guardian called it: "Camilla Long’s comprehensive shredding of Rachel Cusk’s memoir of her divorce, Aftermath has won her the Hatchet Job of the Year award.” Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
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Writer and filmmaker Jonah Ansell shares how he took his story "Cadaver" from a poem written for his sister to a short film to a graphic novel and, hopefully, a feature film. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-13 00:00:00 UTC ]
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Amazon has patented a technology that allows customers to sell their previously read ebooks, audiobooks, music and movies in the same way that they can now sell print books, DVDs, and CDs. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-12 00:00:00 UTC ]
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A biography of Hillary Clinton's time as US secretary of state will be released on 5th March... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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