Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers have always been confused by sponsored content, but it turns out that they are brand-conscious too: Nearly half of all readers say that they can lose trust in a news publisher if it runs sponsored content on behalf of a brand they don't trust. The post The pitfalls of sponsored content, in 5 charts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-13 00:00:00 UTC ]
News tagged with:
#american readers
#sponsored content
#branded content
#crucial source
#news publisher
A first look at the new report on Europe's book publishing markets highlights the range of impact felt in the first year of the pandemic. The post Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-26 15:57:21 UTC ]
More news stories like this | News stories tagged with:
#european publishers
#book publishing
The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times
[ The New York Times | 2021-03-16 18:21:40 UTC ]
More news stories like this | News stories tagged with:
#australian content
#legislation passed
#australian government
#news corp
The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News
[ BBC News | 2021-03-16 09:56:32 UTC ]
More news stories like this | News stories tagged with:
#news corp
News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian
[ The Guardian | 2021-03-15 23:55:55 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#australian content
#scott morrison
#news corp
The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ensure libraries
#rhode island
#digital content
#libraries
In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday
[ Digiday | 2021-03-10 02:00:00 UTC ]
More news stories like this | News stories tagged with:
#post question
#ways publishers
#create content
#vice president
#publishing summit
The Build America’s Libraries Act was introduced in the House of Representatives this week by Reps. Andy Levin (D-MI) and Don Young (R-AK) and would provide $5 billion to address decades of needed repairs, updates, as well as the construction of modern library facilities in underserved and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#libraries act
#libraries
Matt Haig's The Midnight Library (Canongate) has clocked in at the top of the Amazon Charts' Most-Sold: Fiction top 20, unseating Richard Osman's The Thursday Murder Club (Penguin). Continue reading at The Bookseller
[ The Bookseller | 2021-03-02 11:05:06 UTC ]
More news stories like this | News stories tagged with:
#matt haig
#amazon charts
Claire McGowan’s The Other Wife (Thomas & Mercer) has boomeranged back into the Bookstat e-book chart top spot. Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 12:53:51 UTC ]
More news stories like this | News stories tagged with:
#bookstat chart
#wife returns
#claire mcgowan
#boomeranged back
#e-book
This new form of mobility will be very different from our current reality, which provides some unique design opportunities. The future of urban air mobility is often represented in utopian images. A wealth of fanciful renderings show flying vehicles taking off and landing vertically from... Continue reading at Fast Company
[ Fast Company | 2021-02-24 08:00:33 UTC ]
More news stories like this | News stories tagged with:
#air travel
#current reality
#science fiction
Matt Haig's The Midnight Library (Canongate) has checked itself straight into the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 17:40:02 UTC ]
More news stories like this | News stories tagged with:
#matt haig
#midnight library
Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:05:16 UTC ]
More news stories like this | News stories tagged with:
#presidential election
#digital media
Winter Institute 16 kicked off yesterday as a virtual gathering of booksellers. Inspired by such high wattage speakers as Barack Obama and Amanda Gorman, booksellers celebrated their past while charting their future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#virtual gathering
#barack obama
#amanda gorman
Manga, but make it fashion! Let's look at some of the best dressed manga characters to wow us with their couture. Continue reading at Book Riot
[ Book Riot | 2021-02-18 11:37:00 UTC ]
More news stories like this | News stories tagged with:
#manga
J D Kirk’s Ahead of the Game (Zertex Crime) headed straight into the Bookstat e-book chart number one for the week ending 13th February. Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 09:27:21 UTC ]
More news stories like this | News stories tagged with:
#bookstat chart
#e-book
Google has signed a three-year agreement to carry content from News Corp publications. In the US, UK and Australia, Google’s News Showcase will now feature stories from The Wall Street Journal, MarketWatch and other outlets. The financial terms of th... Continue reading at Engadget
[ Engadget | 2021-02-17 18:42:24 UTC ]
More news stories like this | News stories tagged with:
#three-year agreement
#financial terms
#news corp
Find powerful and compelling essays on race, politics, culture, and more in this list of recent small press essay collections. Continue reading at Book Riot
[ Book Riot | 2021-02-17 11:38:00 UTC ]
More news stories like this | News stories tagged with:
#small press
The Bookstat e-book chart saw nine new entries for the week ending 6th February. Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 16:07:30 UTC ]
More news stories like this | News stories tagged with:
#bookstat chart
#e-book
#kindle
“I needed help because I was the one who carried the psychic burden of our home, its physical state, all the time.” Laura Cronk considers ghosts and the gendered work of cleaning house. | Lit Hub Memoir Russell Shorto on realizing that his grandfather was a small-town mobster and (reluctantly)... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-05 11:30:52 UTC ]
More news stories like this | News stories tagged with:
#memoir
CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#stores appeared
#online content
#directly resembles
#digital publisher