The perfect mix: How to find the right thought leadership models for your company

LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building authority with LinkedIn content. In addition, it contains advice from industry leaders on how to illuminate your thought leadership strategy and a step by step checklist of how to achieve thought leadership success. Sponsor content by LinkedIn. The post The perfect mix: How to find the right thought leadership models for your company appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-08-07 00:00:00 UTC ]
News tagged with: #thought leadership #industry leaders #sponsor content

Other news stories related to: "The perfect mix: How to find the right thought leadership models for your company"

How Insurance Companies Are Coping with Digital Transformation

The insurance industry is facing its most profound disruption in decades. It is partnering with 'insurtech' startups to digitally transform, says RGAX CEO Dennis Barnes. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2019-05-29 20:03:55 UTC ]
More news stories like this | All news stories tagged with: #digital transformation

BookExpo 2019: Finding an Audience for Books in Translation

For the past few decades, the main topic of conversation among those in the literary translation community has been about producing more titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
More news stories like this |

In Sourcebooks, PRH Finds a New Way to Grow

In taking a 45% stake in the Illinois publisher, Penguin Random House can let a good thing be and benefit at the same time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #good thing #45% stake

What Tech Companies Pay Employees in 2019

Marvel at the median income at Google and Facebook, but remember: Reducing the pay of tens of thousands of people to a single number has its shortcomings. Continue reading at Wired

[ Wired | 2019-05-21 16:36:43 UTC ]
More news stories like this | All news stories tagged with: #median income

Life After Print: How 3 Magazines Are Navigating Their New Business Models

As consumers and advertisers continue to shift their attention to digital media platforms, traditional print publishers are increasingly coming to the difficult decision that their future doesn’t include a print publication at all—or at least not one with a regular frequency. In the last month... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-21 14:39:41 UTC ]
More news stories like this | All news stories tagged with: #lead generation

The company behind TikTok is reportedly launching a Spotify rival

ByteDance, the owner of the Vine-like social media app TikTok, might challenge Spotify with a paid streaming service in emerging markets, according to Bloomberg. It could introduce an app (not named after TikTok), in several non-first-world countries... Continue reading at Engadget

[ Engadget | 2019-05-21 11:15:00 UTC ]
More news stories like this | All news stories tagged with: #emerging markets #reportedly launching

Ex-Vice exec launches pot-focused agency with ties to Snoop Dog’s media company

Former Vice executive Ryan Archibald and Ted Chung, a business partner of Snoop Dogg, have joined forces to launch a new global agency specializing in cannabis marketing. The shop, called Gram By Gram, has already inked a significant client–Canopy Growth, a Canadian cannabis firm recently... Continue reading at Advertising Age

[ Advertising Age | 2019-05-21 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #previously worked #canadian markets

Astrid Lindgren Company launches charity partnership for Pippi Longstocking anniversary

The Astrid Lindgren Company has launched a global partnership with Save the Children ahead of the 75th anniversary of Pippi Longstocking, aiming to generate more than €750,000 (£659,000). Continue reading at The Bookseller

[ The Bookseller | 2019-05-21 04:12:45 UTC ]
More news stories like this |

Facebook bans Israeli company, saying it worked to disrupt elections

Facebook Inc. said Thursday it banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has canceled dozens of accounts engaged in spreading disinformation. Nathaniel Gleicher, Facebook’s head of cybersecurity policy, told reporters that... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 22:40:00 UTC ]
More news stories like this | All news stories tagged with: #told reporters #cybersecurity policy #nathaniel gleicher #spreading disinformation #accounts engaged #canceled dozens #disrupting elections #israeli company #disrupt elections

Facebook bans Israeli company, saying it worked to disrupt elections

Facebook bans Israeli company it says aims to disrupt elections

Facebook says it has banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has cancelled dozens of accounts engaged in spreading disinformation. Continue reading at CBC

[ CBC | 2019-05-16 19:23:51 UTC ]
More news stories like this | All news stories tagged with: #spreading disinformation #accounts engaged #disrupting elections #israeli company #disrupt elections

BookExpo 2019: Where Publishers and Librarians Find Their Happy Place

The march of technology has brought a slew of changes to libraries and publishers, and of course even to BookExpo, which continues to experiment with different formats to serve its various constituencies across the book world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book world #librarians find

The perfect summer novel: ‘Strangers and Cousins’ is an unusually substantive comedy

Leah Hager Cohen’s witty novel puts to rest the smug assumption that domestic stories are unambitious. Continue reading at The Washington Post

[ The Washington Post | 2019-05-07 12:00:00 UTC ]
More news stories like this |

In Good Company: Why Publishers Need to Communicate the Value of Premium Context

No one likes to have their words taken out of context. Yet there are a slew of popular sayings that suffer from chronic misuse for this very reason. Everyone knows that “love makes the world go ‘round,” right? This seemingly altruistic phrase actually comes from "Alice's Adventures in... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #created equal

Adweek Taps Co-Leadership Team for Editorial | People on the Move

[caption id="attachment_158357" align="alignright" width="150"] Stephanie Paterik[/caption] [caption id="attachment_154449" align="alignright" width="150"] Lisa Granatstein[/caption] Lisa Granatstein and Stephanie Paterik are taking on new editorial co-leadership roles at Adweek, as editor,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #daily beast #senior reporter

Believing In the Perfect Father: Spotlight on Louie Giglio

In 'Not Forsaken,' pastor Giglio envisions a perfect heavenly father whose love can heal the lifelong wounds that grow from broken father-child relationships. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
More news stories like this |

Cengage and McGraw-Hill Merge, Hansen Leads Company

Anticipating a combined pro forma cash revenue of US$3,157 million, the new entity will take McGraw-Hill's name, the deal expected to close by early 2020. The post Cengage and McGraw-Hill Merge, Hansen Leads Company appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #deal expected

Magazines Find Breakthrough Efficiencies in the Pitching Process

Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online form #threecase studies #smaller staff #unique solutions #growing exponentially #ve stabilized #digital world #publishers produce

With New Leadership, Questex Rethinks Its Path to Success

When Questex, the Newton, Mass.-based publisher and event producer, was acquired by MidOcean partners in September of last year, several of its newly appointed leaders immediately saw potential in the company’s brands, products and markets, but also recognized the siloization that was occurring.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #existing properties #digital properties