The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Other Publishing stories related to: 'The Number of Gatefold Ads Grows 50 Percent In 1Q 2011'


Number of Americans reading ebooks doubles

Written By: Graeme Neill Publication Date: Wed, 21/09/2011 - 09:05 The number of Americans using an ebook reader has almost doubled during the last 12 months, according to a new survery. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook reader


Canadian Publishing 2011: Distribution After the Fall of Fenn

February’s news that the distributor H.B. Fenn and Company had filed for bankruptcy sent shock waves throughout the industry, and while the fallout has dissipated some, the industry is still examining what lessons can be drawn from Fenn’s demise. Although Fenn had few Canadian clients, its... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Canadian Publishing 2011: The British Columbia Alternative

It is, in many ways, a world away from Canada’s book publishing center in Toronto. But even three time zones, several mountain ranges, and vast forests away, the West Coast is home to Canada’s second-largest concentration of English-language publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time zones #west coast #english-language publishers


Canadian Publishing 2011: BookRiff Set for Launch

The long awaited launch of BookRiff, the system that promises to let people mix and match content from various sources to create their own book, is now slated for the end of September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Canadian Publishing 2011: Challenges and Changes

This year Canadian publishers face a triple challenge—tough economic conditions, the first big surge of ebook sales, and a dramatic shift in strategy at Indigo Books & Music, Canada’s largest book retailer. But, as is often said, no one goes into publishing unless he or she is an optimist,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #dramatic shift


Robert Guth Becomes Reader's Digest Association's Third CEO in 2011

In another turn of events in Reader Digest Association’s executive saga, Robert Guth, former CEO of telecommunications company TelCove, is named president and CEO. Guth replaces Tom Williams (who occupied the CEO seat after Mary Berner left the company), as he exits the company. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digest association #named president


Publishing in Taiwan 2011

Ask any Chinese readers for their impression of books from Taiwan, and most likely they will cite meticulous editing and beautiful covers while reeling off the names of authors of literary gems, romance titles, and martial art novels. Turn to any American or European publisher, and chances are... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese readers #literary gems #romance titles #european publisher


Thirty-Four Percent of Content Apps Downloaded in Last 30 Days Were Paid

As publishers spend more time and money on developing apps to deliver their digital content, audience demographics detailing app interaction are beginning to show how these efforts are panning out. According to a recent study from Gfk MRI, app users who install fewer apps are more likely to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #developing apps #app users #digital content #recent study #gfk mri


From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Quercus bags 50 Cent bullying tale

Written By: Benedicte Page Publication Date: Mon, 05/09/2011 - 13:05 Quercus has bought a children's book by US rapper 50 Cent. Playground, for the 12-plus age group, is a semi-autobiographical novel on the subject of schoolyard bullying. Children's editorial director Roison Heycock bought UK... Continue reading at The Bookseller

[ The Bookseller | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #age group #schoolyard bullying #helen boomer #latest album


Quercus signs 50 Cent's bullying novel

Written By: Benedicte Page Publication Date: Mon, 05/09/2011 - 13:05 Quercus has bought a children's book by US rapper 50 Cent. Playground, for the 12-plus age group, is a semi-autobiographical novel on the subject of schoolyard bullying. Children's editorial director Roison Heycock bought UK... Continue reading at The Bookseller

[ The Bookseller | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #schoolyard bullying #age group #helen boomer #3rd november #latest album


'Ask an author' feature added to Kindle

Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle devices #robert kiyosaki


Yahoo, Gannett Expand Local Ad Tie-In

Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the country’s biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek

[ AdWeek | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #sales strategy #digital advertising #posting gains #year increase


Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital readers #digital editions #highly engaged


Private Eye to mark 50 years with anniversary book

Written By: Graeme Neill Publication Date: Wed, 24/08/2011 - 14:46 Private Eye is marking its 50th anniversary by publishing a book looking back at the history of the satirical institution. Private Eye: The First 50 Years is written by Adam Macqueen, a journalist on the magazine since 1997. It... Continue reading at The Bookseller

[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anniversary book #private eye #adam macqueen #20th september


Report: Tablet Sales to Cut Magazine Paper Use 20 Percent by 2015

Even paper-focused companies are predicting a major fall for the printed page in the coming years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet sales #printed page #coming years


JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data providers #announced partnerships


Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study released #e-reader platform


Looking Back—and Ahead: Printing in Hong Kong 2011

In 1985, Nintendo released Super Mario Brothers, Commodore launched the Amiga personal computer, Steve Jobs founded NeXT, and Bill Gates issued the first version of Windows. It was also the year PW launched the first report covering the Asian printing industry, of which you are now holding the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-05 00:00:00 UTC ]
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