The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Finding Your Way Through the Digital Maze: E-Solutions 2011

Book publishers know that their business is changing, and quickly. Whether it’s online publishing through the Web, downloadable ebooks, or app development, digital content and the technology that supports it is the newest path to sales growth and customer satisfaction. In today’s book content... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downloadable ebooks #digital content #sales growth #continuously updated #technical support


Digital Readers 11 Percent of Total Magazine Audience

For those who still doubt that magazine content has a place in the digital world, new data proves magazines’ growing digital prowess. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine content #digital world


International Bestsellers, November 2011: Literary Novels Hit in Germany, Italy

The top three fiction titles in Germany were all debuts in October, led by In Times of Fading Light, which recently won the 2011 German Book Prize and is set for publication in the U.S. by Graywolf Press in fall 2013. Umberto Eco’s newest book, The Prague Cemetery, which debuted at #3, is newly... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international bestsellers #fiction titles #fading light #recently won #graywolf press #newly published


Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #martini media


'Adweek' Launches Self-Serve Ad Platform

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek

[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #speak directly #great tool #decision makers #generate revenue #online publishers


Haynes tops Amazon's best books of 2011

Written By: Benedicte Page Publication Date: Wed, 09/11/2011 - 08:12 Amazon.co.uk has chosen Elizabeth Haynes' debut Into the Darkest Corner (Myriad Editions) as its best book of 2011, as part of a top 50 selection made "after thoughtful consideration and lengthy debate", and taking into... Continue reading at The Bookseller

[ The Bookseller | 2011-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk customers #darker side #domestic violence #huge hit #editors alike


Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Concern grows in US over Kindle lending

Written By: Philip Jones Publication Date: Mon, 07/11/2011 - 09:10 Concern is growing in the US over the launch of Amazon's Kindle lending initiative. Amazon launched the new service last week aimed at Kindle-owning Prime users, but publishers have expressed concern over titles appearing in... Continue reading at The Bookseller

[ The Bookseller | 2011-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon launched #expressed concern #kindle lending


Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing side #financial details #$120 million #sources familiar


Manufacturing 2011: Staying Relevant

Not that long ago book manufacturers and paper suppliers looked at digital print production as a wholly unwelcome alternative to the honored publishing tradition of putting real ink on real paper. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #staying relevant #real paper


Meredith Increases Dividend by 50% and Authorizes a $100 Million Stock Repurchase

This story first appears on FOLIO: sister site, minonline. Meredith Corp. chairman/CEO (since July 2004) Steve Lacy announced that the board of directors approved a $1.02-to-$1.53 per-share increase in the quarterly dividend paid to investors and authorized the repurchase of $100 million of... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Esquire ad director Darren Singh appointed publisher of ShortList

Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
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Murakami in France, a Debut In Germany: International Bestsellers October, 2011

With Knopf set to release Haruki Murakami’s 1Q84 this week in the U.S., the latest novel from the award-winning Japanese author was an instant bestseller in Japan and debuted at #3 in France in September. Topping the French fiction chart last month was The Passenger, the most recent thriller... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instant bestseller


Issuu Adpages Makes Print Ads Digital-Ready

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online advertising


Federated Expands Long Tail Ad Empire to Wordpress

Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek

[ AdWeek | 2011-10-20 00:00:00 UTC ]
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PW Select Fall 2011: E-Book Master Class: PW Talks with Joshua Tallent

If self-publishing is a major part of the future of the publishing business, then its most uncharted region, and the frontier of greatest possibility, is digital self-publishing, where authors can make their own names and sell infinite numbers of books with the help of a handful of increasingly... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital self-publishing #joshua tallent #major part #publishing business


Wylie: 50% royalty rate ‘to be the norm'

Written By: Philip Jones Publication Date: Fri, 14/10/2011 - 14:30 Literary agent Andrew Wylie believes a 50% digital royalty rate will become widely accepted by publishers once the digital "shake-out" settles down. Speaking to The Bookseller from the Frankfurter Hof, Wylie said digital... Continue reading at The Bookseller

[ The Bookseller | 2011-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #digital distributors #widely accepted


21 Finalists for 2011 National Book Awards

The announcement of the nominees for the 2011 National Book Awards had an extra dose of drama this year as the National Book Foundation added a sixth selection to the Young People’s Literature category after the original broadcast over Oregon Public Broadcasting’s program Think Out Loud had only... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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AOP Summit 2011: Publishers must show courage of conviction

The opportunity to put a value on content and services should be harnessed and not feared by publishers, a panel at the AOP Digital Publishing Summit 2011 has argued. Continue reading at Media Week

[ Media Week | 2011-10-14 00:00:00 UTC ]
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Frankfurt 2011: Going Digital Abroad

Last year at the Frankfurt Book Fair everyone was talking about digital rights. Same as the year before. With the ebook market exploding in the U.S., the fair is devoting more and more space to topics ranging from metadata to transmedia. But with the European market lagging two to three years... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital rights #topics ranging