The NewFronts So Far: Truth, Half-Truths and Truth Fatigue

DAY 1NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending topic in New York. The behind-the-scenes look at reporters' efforts to get to the truth were fascinating, at first, but by the hour-and-a-half mark truth fatigue had set in: Agency execs and clients began trickling out and the previously packed TimesCenter was half-full by the time they got to their efforts in VR, augmented reality and Snapchat Discover.A few fun tidbits were gleand, though. "Chicken" was the No. 1 search term on the site two years ago. When the New York Times partnered with BMW for "The Daily" podcast, it guaranteed the auto maker 750,000 streams. The podcast just hit 27 million downloads, the Times said. (Of course, not every download is played. A spokeswoman declined later to say how many streams it delivered for BMW.) Still, Michael Barbaro, host of "The Daily," said he's "learned to speak like a human." So there's that. -- Jeanine Poggi Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-05 00:00:00 UTC ]
News tagged with: #trending topic #agency execs #augmented reality #snapchat discover #spokeswoman declined

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Batsford's half-million print run for Marotta

Pavilion imprint Batsford has a 500,000 first print run for colouring book Millie Marotta's Tropical Wonderland, to meet retail orders around the world.  The book, released today (25th June, £9.99), is the follow-up to Millie Marotta’s Animal Kingdom, which has been translated into 30 languages... Continue reading at The Bookseller

[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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BEA 2015: Telling the Truth for Every Age

Children's authors gathered for a Friday BEA discussion about writing nonfiction for kids. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
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BookCon 2015: Talking Truth, Love, Diversity, and Writing at ‘Reality Bites’ Panel

On a Saturday BookCon panel, Ellen Hopkins, Patrick Ness, Lauren Oliver, and Jason Reynolds discussed the relationships, characters, themes, and settings of their latest YA novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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London’s Literary Platform on A Half-Decade of Digital Change

The founders of the UK's Literary Platform reflect on the changes they've seen in digital publishing over the 5 years since launching their consultancy. The post London’s Literary Platform on A Half-Decade of Digital Change appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-10 00:00:00 UTC ]
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Don't Wait for NewFront Pitches: Here are the Top Beauty and Style Channels on YouTube (and How Much They Earn)

As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.So here's a look at 20 of the most... Continue reading at Advertising Age

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Fiction Teaches Truths: PW Talks with Deepak Chopra

Deepak Chopra's 10th novel continues his quest to explore spiritual mysteries through stories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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Over half Staffs libraries to be volunteer-run

Staffordshire has confirmed plans which will see more than half of its libraries passed to volunteers. The county council's cabinet approved plans today (18th February) that will see only 20 of the county's 43 libraries remain managed and staffed by the council, while the rest will be... Continue reading at The Bookseller

[ The Bookseller | 2015-02-19 00:00:00 UTC ]
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Valentine's and half-term promotions for retailers

Booksellers are anticipating a much-desired boost over the next week with the arrival of Valentine’s Day on Saturday, followed by half term.  Chain retailers across the country have rolled out romantic point of sale (POS) posters in the hope of capturing some of the Valentine’s Day shopping... Continue reading at The Bookseller

[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Wiley half-year revenue up 5%

John Wiley & Sons has reported a 6% rise year-on-year in second quarter revenue to $477m, due to growth in its Research and Education divisions, up 5% and 3% respectively, as well as to contributions from its recent acquisitions CrossKnowledge and Profiles International. Continue reading at The Bookseller

[ The Bookseller | 2014-12-11 00:00:00 UTC ]
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ANA Bot Report Reveals Unsettling Truth About Premium Publisher Inventory

A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Half of C&R staff have now left Little, Brown

More than half of staff at Constable & Robinson have left the publisher since Little, Brown Book Group bought the company, it has emerged. The formerly independent publisher was purchased by the Hachette division in February, with the Constable & Robinson team moving into Little,... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Remote e-lending pilot project reveals half-year trends

Remote ebook lending in libraries leads to a "significant" increase in borrowing, but not to an increase in book buying, according to interim trends noted at the six-month stage of a year-long pilot project. Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Half North Yorks libraries could face closure

Half of the libraries in North Yorkshire could face closure unless volunteers come forward to keep them open, the county council has warned. The push towards community-run libraries follows an original decision by the council in 2010, which saw nine of the council's 42 libraries run by... Continue reading at The Bookseller

[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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First-half revenue and profit fall at Bloomsbury

Bloomsbury has seen a fall in revenue and profits for the first half of 2014, with the adult publishing division down following a strong performance in the previous year. For the six months ending 31st August 2014, the publisher had turnover of £46.6m, down 5% from £49.2m in the same period in... Continue reading at The Bookseller

[ The Bookseller | 2014-10-24 00:00:00 UTC ]
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Print Continues to Outsell Digital During First Half of 2014

New numbers from Nielsen Books & Consumer show that ebook sales were outsold by both hardcovers and paperbacks in the first half of 2014. The post Print Continues to Outsell Digital During First Half of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-15 00:00:00 UTC ]
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VIDEO: Fry tells 'ugly truth' in new book

The award-winning comedian, actor and writer Stephen Fry has said his new volume of memoirs, More Fool Me, reveals the "ugly truth" about his cocaine use in the 1980s. Continue reading at BBC World

[ BBC World | 2014-10-01 00:00:00 UTC ]
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PRH first-half revenues at €1.5bn

Penguin Random House worldwide generated revenues of €1.5bn (£1.2bn) in the six months... Continue reading at The Bookseller

[ The Bookseller | 2014-08-29 00:00:00 UTC ]
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Children's Led PRH in First Half of 2014

Penguin Random House posted total revenue of 1.46 billion euros in the first half of 2014 and operating EBITDA of 159 million euros. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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UK consumer magazines lost nearly 1m print sales in first half of 2014 ABC

Sales of the hundreds of paid-for weekly and monthly titles fell 4.4% compared with previous six months, according to latest healthcheck Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-15 00:00:00 UTC ]
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Bookstore Sales Fell 7.9% in First Half of 2014

Bookstore sales for the first six months of 2014 were down 7.9% compared to the same period last year, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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