The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'

[ Fast Company | 2024-09-17 16:24:38 UTC ]
News tagged with: #early days #increased focus #increase awareness #digital content

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Print market volumes up 18% year on year since bookshops reopened

Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:17:49 UTC ]
More news stories like this | All news stories tagged with: #books sold #bookshops reopening #bookshops reopened

Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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Shafak translated in 54 international markets

Elif Shafak, author of 2019 Booker-shortlisted 10 Minutes 38 Seconds in this Strange World (Penguin), has now been sold in 54 international markets in translation, with a 55th under negotiation. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 07:55:23 UTC ]
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Coronavirus Impact: The Börsenverein’ Report on the German Market

A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
More news stories like this | All news stories tagged with: #german publishing #largest book #continental europe #covid-19 pandemic #german market #coronavirus impact

Addressing Racism Again and Again

Three undaunted authors tell PW how they push, book by book, for systemic social change and why it’s time to let go of “niceness.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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Star guests to join British Book Awards virtual ceremony today

The best authors, publishers and retailers will be crowned at the British Book Awards in a virtual ceremony today. Continue reading at The Bookseller

[ The Bookseller | 2020-06-28 17:13:02 UTC ]
More news stories like this | All news stories tagged with: #british book

One more week to book for Bookseller Marketing & Publicity Conference

Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 00:05:47 UTC ]
More news stories like this | All news stories tagged with: #bookseller #post-covid world #challenges presented

Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek

[ AdWeek | 2020-06-24 17:00:52 UTC ]
More news stories like this | All news stories tagged with: #black people #vice media #racial injustice #police brutality

Bookouture promotes Crow and hires in marketing and non-fiction

Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 13:05:34 UTC ]
More news stories like this | All news stories tagged with: #leadership team #digital marketing

NewFronts Now: Day 1 addresses elephants in the room and puts viewers first

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news from IAB’s Digital Content NewFronts and takeaways from the week, along with key trends and insights.  And join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s... Continue reading at Advertising Age

[ Advertising Age | 2020-06-22 22:25:58 UTC ]
More news stories like this | All news stories tagged with: #digital content #agency executives #key trends #biggest news #inbox daily

Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek

[ AdWeek | 2020-06-22 12:41:43 UTC ]
More news stories like this | All news stories tagged with: #digital content #biggest issues

Macmillan Forms Trade Management Committee to Address 'Key Issues'

Macmillan's trade group has formed a 13-member management committee aimed at bringing more diversity to setting priorities for the company's trade publishing divisions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #trade publishing #trade group #key issues

Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this | All news stories tagged with: #nielsen #bestseller lists #education sector #sales surge #study guides

Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | All news stories tagged with: #nielsen #bestseller lists #education sector #sales surge #study guides

Welbeck appoints Brown as VP of sales and marketing for US

Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:08:56 UTC ]
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Adeola and Wilson-Max call for trade transparency on race

Illustrators Dapo Adeola and Ken Wilson-Max have said the industry could be on the cusp of change over diversity but it requires more black people in sales teams and greater transparency on race. Continue reading at The Bookseller

[ The Bookseller | 2020-06-16 15:01:56 UTC ]
More news stories like this | All news stories tagged with: #greater transparency #sales teams #black people #ken wilson-max

How low pay and low pay transparency undermine the publishing business

it is impossible for publishing to fulfil its own diversity agenda while continuing to pay low wages to most workers and to maintain its decades-long secrecy over pay and progression Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 23:48:14 UTC ]
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Schwartz joins Audible as chief content officer

Audible has appointed Brad Schwartz as chief content officer as it aims to expand audio production.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 22:48:31 UTC ]
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China Bestsellers April 2020: A Watchful Market, a Reawakening Chart

As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
More news stories like this | All news stories tagged with: #book market

Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | All news stories tagged with: #print media #news organizations #covid-19 pandemic