The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National Enquirer U.K., will join the digital age later this year, part... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-20 11:59:40 UTC ]
News tagged with: #national enquirer #digital age #news publisher

Other Publishing stories related to: 'The National Enquirer Unveils Its First-Ever Digital Advertising Strategy'


National Book Foundation Names Ruth Dickey as Executive Director

Ruth Dickey, the executive director of Seattle Arts & Lectures, is succeeding Lisa Lucas, who left the organization to become the publisher of Pantheon and Schocken. Continue reading at The New York Times

[ The New York Times | 2021-02-11 10:00:18 UTC ]
More news stories like this | News stories tagged with: #ruth dickey #book foundation


Ruth Dickey Takes Over at the National Book Foundation

The National Book Foundation has named Ruth Dickey, who currently heads Seattle Arts & Lectures, its next executive director, succeeding Lisa Lucas. She will start on May 17. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #national book foundation


Scribe to publish analysis of Sweden's Covid-19 strategy

Scribe has acquired The Herd, an "in-depth analysis" of Sweden's Covid-19 strategy by Swedish journalist Johan Anderberg.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 20:21:32 UTC ]
More news stories like this | News stories tagged with: #in-depth analysis


Crime, Children's and YA Celebrity campaign categories unveiled for PPC Awards

This year's Publishers Publicity Circle Awards, which this week unveiled their shortlists, include a Crime and Thriller campaign category and an award for the Best Children’s and YA Celebrity campaign for the first time. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 12:50:16 UTC ]
More news stories like this | News stories tagged with: #ppc awards #week unveiled


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Welsh government announces £2.25m rescue for National Library of Wales

The Welsh government has announced a £2.25m rescue package for the National Library of Wales after proposed cuts at the institution sparked uproar. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 03:34:48 UTC ]
More news stories like this | News stories tagged with: #national library #welsh government #proposed cuts


Librarians flourish in lockdown with roll out of digital community activities

The government, local authorities and heads of schools have recognised the value of librarians since the first lockdown, according to representatives of library associations. Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 23:06:43 UTC ]
More news stories like this | News stories tagged with: #local authorities


National Book Tokens accepted on Bookshop.org

National Book Tokens is launching on Bookshop.org, and its tokens will be accepted as payment or part-payment for books.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 12:14:57 UTC ]
More news stories like this |


Thread to publish Friedan’s Feminine Mystique in digital first

Betty Friedan’s The Feminine Mystique will be published in e-book in the UK for the first time by Bookouture’s non-fiction imprint Thread.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 11:53:06 UTC ]
More news stories like this | News stories tagged with: #betty friedan #e-book


CILIP calls for National Library of Wales cuts to be abandoned

CILIP,  the Chartered Institute of Library & Information Professionals, has called for planned cuts to the National Library of Wales to be abandoned, ahead of a debate in the Senedd today (3rd February). Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 06:32:21 UTC ]
More news stories like this | News stories tagged with: #national library #chartered institute #planned cuts


Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing strategy #macmillan publishers #data analysis #web development #macmillan


RNA unveils award shortlists and honours Gayle

The shortlists for the 2021 Romantic Novel Awards have been revealed, with Mike Gayle receiving this year's Outstanding Achievement Award. Continue reading at The Bookseller

[ The Bookseller | 2021-01-31 16:34:16 UTC ]
More news stories like this |


The Suddenly Digital Taipei International Book Exhibition: Interview with Robert Lin

Losing its physical fair to a COVID-19 outbreak within days of opening, Taiwan's biggest book fair extends its online run—by four months. The post The Suddenly Digital Taipei International Book Exhibition: Interview with Robert Lin appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-29 18:42:29 UTC ]
More news stories like this | News stories tagged with: #physical fair #covid-19 outbreak #book fair


Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek

[ AdWeek | 2021-01-27 23:07:08 UTC ]
More news stories like this | News stories tagged with: #lower manhattan #programmatic buying #digital media


What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week

[ Media Week | 2021-01-27 09:12:11 UTC ]
More news stories like this | News stories tagged with: #digital media


New Nonprofit to Advocate for Digital Content in Libraries

Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book licenses #print materials #libraries #e-book #digital content


Here are the finalists for the 2020 National Book Critics Circle Award.

Yesterday, writer and book critic Michael Schaub announced all the finalists for the 2020 National Book Critics Circle Award, which honors the “finest books” published in English during the last year. The thirty finalists were selected across six categories—Autobiography, Biography, Criticism,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-25 16:52:22 UTC ]
More news stories like this | News stories tagged with: #book critic


Stanfords Travel Writers Festival goes digital with Winn and Dalrymple

The Stanfords Travel Writers Festival is going digital this year with a line-up including Raynor Winn, William Dalrymple, James Naughtie and Simon Reeve. Continue reading at The Bookseller

[ The Bookseller | 2021-01-25 04:31:56 UTC ]
More news stories like this | News stories tagged with: #william dalrymple #james naughtie


Virtual library 'a wake up call' for sector over promised national website

The free provision of e-books for children by Oak National Academy has been branded a "wake up call" for a sector still awaiting its long-discussed shared website for all public libraries. Continue reading at The Bookseller

[ The Bookseller | 2021-01-21 04:54:52 UTC ]
More news stories like this | News stories tagged with: #virtual library #public libraries