The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National Enquirer U.K., will join the digital age later this year, part... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-20 11:59:40 UTC ]
News tagged with: #national enquirer #digital age #news publisher

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‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-06 05:01:12 UTC ]
More news stories like this | News stories tagged with: #strong foundation #podcast audience #news publisher


First Bookshop Heroes list unveiled

A new annual initiative celebrating the best of bookselling in the UK and Ireland sees 29 Bookshop Heroes hailed for their efforts in reaching readers with books—and beyond. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 23:21:06 UTC ]
More news stories like this | News stories tagged with: #reaching readers #bookshop


And the host of the 71st National Book Awards is…

Jason Reynolds! The two-time National Book Award Finalist, and current National Ambassador for Young People’s Literature, will host the 71st National Book Awards on November 18, 2020. “To be at the forefront of ushering in the celebration of my peers would’ve been a gift at any point in my... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-05 15:00:37 UTC ]
More news stories like this | News stories tagged with: #jason reynolds #literary hub #national book award


As Covid-19 Cases Surge, PRH Again Extends Temporary E-book, Digital Audio Terms for Libraries, Schools

Penguin Random House executives this week confirmed that the publisher is extending its "temporary" digital license terms for e-books and digital audio in libraries and schools through March 31, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audio #libraries #penguin random house


Digital publishers hunt for home on connected TV

Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-04 05:01:32 UTC ]
More news stories like this | News stories tagged with: #connected tv #digital publishers


Irish digital children's book festival launches

A digital Irish children's book festival is launching later this month, in association with Dublin's Pavilion Theatre.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 03:24:57 UTC ]
More news stories like this | News stories tagged with: #book festival #children's book


The National Book Award 5 Under 35 Honorees on Audio

Listen to the audiobooks by this year's National Book Award 5 Under 35 honorees, all of which are women of color! Continue reading at Book Riot

[ Book Riot | 2020-11-03 11:30:00 UTC ]
More news stories like this | News stories tagged with: #national book award


Bloomsbury Posts Double-Digit Gains in First Half of Fiscal 2021

A 55% increase in digital sales plus higher online revenue led to a 10% increase in sales while pre-tax profits more than doubled at Bloomsbury in the six-month period ended August 31, 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #55% increase #10% increase #pre-tax profits #bloomsbury


Nigeria’s Digital Aké Arts and Book Festival Opens Today

The seventh Aké Arts and Book Festival in Lagos is all online and available for all to see. Events are free and open to the public. The post Nigeria’s Digital Aké Arts and Book Festival Opens Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-22 19:32:42 UTC ]
More news stories like this | News stories tagged with: #post nigeria #book festival


After Digital Conferences, Booksellers See Hybrid Future

Following the recent slate of virtual regional bookseller conferences, both organizers and participants anticipate that in-person gatherings will make a return someday and will be part of a hybrid model that includes enhanced virtual programming. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller


Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users

The world's largest trade show registered 4,165 buyer and sellers on its Frankfurt Rights platform, 2,388 on the B2B 'matchmaking tool.' The post Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-19 08:14:46 UTC ]
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Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases

With a goal of building digital revenue 'our authors can make a living from,' Saga Egmont's Lasse Horne is staffers for digital. The post Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-18 13:25:15 UTC ]
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Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’

The next Publishing Perspectives Talk at the 2020 Frankfurt Book Fair is on the digital-format usage by consumers during pandemic lockdowns. The post Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 20:46:14 UTC ]
More news stories like this | News stories tagged with: #pandemic lockdowns #frankfurt book fair


#Merky Books makes Diversity in Advertising Award shortlist

PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 20:10:57 UTC ]
More news stories like this | News stories tagged with: #six-strong shortlist


Higher Digital Sales Drove Gains of Adult Books in August

Sales of downloadable audio jumped 32% in August over a year ago and e-book sales rose 14.6%. With hardcover sales up 29% in the month, sales of adult books rose 13.2% in August, according to AAP's BookStat. Total industry sales inched up 0.3% in the month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover sales #adult books #e-book sales


Time to look at digital media through 'hot' and 'cold' channels

YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week

[ Media Week | 2020-10-12 09:21:30 UTC ]
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New indie Hajar Press unveils first authors

Hajar Press, a new independent publishing house run by and for people of colour, has revealed its first six authors, whose books will be published next year.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-09 06:43:19 UTC ]
More news stories like this | News stories tagged with: #independent publishing


How to rethink your digital diet and pull yourself out of a productivity slump

Placing boundaries on your screen time will help you get back to business after touching your technology too much. For some of us, social media and digital content have been our saving graces during the pandemic—a critical way to stay in the know, keep connected, and maintain relationships. But... Continue reading at Fast Company

[ Fast Company | 2020-10-07 08:00:20 UTC ]
More news stories like this | News stories tagged with: #screen time #digital content


2020 National Book Awards Finalists Announced

The National Book Award Finalists are here! The winners will be announced November 18, 2020, in a virtual ceremony. Continue reading at Book Riot

[ Book Riot | 2020-10-06 16:50:00 UTC ]
More news stories like this | News stories tagged with: #virtual ceremony #national book award


God’s Polity: Books on What it Means to be a ‘Nation’

Three writers examine the interplay of religion and nationalism, from Biblical kings to Thomas Jefferson to Donald Trump. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas jefferson