The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National Enquirer U.K., will join the digital age later this year, part... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-20 11:59:40 UTC ]
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TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek

[ AdWeek | 2020-07-28 21:26:52 UTC ]
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Lisa Lucas on the National Book Foundation: ‘Energetic and Dynamic and Exciting’

As she plans her final awards season, Lisa Lucas takes stock of the progress the National Book Foundation has made in service to readers and authors. The post Lisa Lucas on the National Book Foundation: ‘Energetic and Dynamic and Exciting’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-27 17:13:39 UTC ]
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Print Units Have Double-Digit Gain in Mid-July

With another strong showing by the juvenile nonfiction category, unit sales of print books rose 16.6% in the week ended July 18, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Pandemic Success Highlights Rockridge Press’s Data-Driven Strategy

The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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The Pandemic Pushed Publishing Into the Digital Realm. So What's Next?

With the digital future arriving early, publishers are going to need to adapt, writes Steve Sieck. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

EVP of revenue, Elizabeth Webbe Lunny, talks business development, management philosophies and the future of her company and publishing. The post When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
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It’s a good day to rewatch John Lewis accepting the National Book Award.

In case you forgot: in 2016, legendary civil rights leader and Congressman John Lewis won the National Book Award for Young People’s Literature, along with co-writer Andrew Aydin and artist Nate Powell, for his graphic novel March: Book Three, the third volume in his trilogy about his... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-20 13:26:18 UTC ]
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Fane launches digital programme with Wenger, Maupin and Norton

Production firm Fane has launched a digital programme of live streamed events featuring stars including Arsène Wenger, Armistead Maupin, Ian McKellen, Elizabeth Day and Graham Norton. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 03:24:42 UTC ]
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Lisa Lucas stepping down as executive director of the National Book Foundation

Lisa Lucas is stepping down as executive director of the National Book Foundation to become Senior Vice President & Publisher of Pantheon and Schocken Books. According to a press release from the NBF Lucas, who took over the ED role in 2016, …was instrumental in securing a $900,000 grant... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-15 13:10:05 UTC ]
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Vortex247 Showcases African Digital Comics

Vortex247, a Lagos, Nigeria-based African-centric digital comics platform, is developing the next generation of talent and content aimed at the African continent’s rapidly-expanding mobile-digital consumer base. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-15 04:00:00 UTC ]
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Frankfurt still expecting visitors as organisers reveal digital details

Frankfurt organisers have said they still expect publishers and agents from Europe to make the trip this year, as they laid out details of their virtual programme at a press briefing yesterday (14th July). Continue reading at The Bookseller

[ The Bookseller | 2020-07-15 00:41:28 UTC ]
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HCCB gift book invites the nation to Be More Paddington

HarperCollins Children's Books is releasing How to Be More Paddington: A Book of Kindness, a gift book featuring inspirational quotes from Michael Bond's beloved bear alongside Peggy Fortnum’s original illustrations. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 19:21:03 UTC ]
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Frankfurter Buchmesse Outlines Digital Programming Details

'Frankfurt Rights' and 'Frankfurt Conference' lead programming being planned for the trade show's digital operation being outlined this month by organizers. The post Frankfurter Buchmesse Outlines Digital Programming Details appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-13 13:12:17 UTC ]
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After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek

[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek

[ AdWeek | 2020-07-10 15:04:30 UTC ]
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This year’s National Book Awards Ceremony will be held online.

The National Book Foundation has announced that this year’s National Book Awards events—including the 71st annual ceremony—will be held digitally, due to the ongoing, not-even-remotely-controlled, coronavirus pandemic. Lisa Lucas, the National Book Foundation’s Executive Director, said of the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-10 14:22:53 UTC ]
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Question of how to monetise digital events hangs over festivals

A group of festival organisers have said monetising digital events needs "careful consideration" if the physical events are to survive post-pandemic life. Continue reading at The Bookseller

[ The Bookseller | 2020-07-10 05:18:43 UTC ]
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