The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National Enquirer U.K., will join the digital age later this year, part... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-20 11:59:40 UTC ]
News tagged with: #national enquirer #digital age #news publisher

Other Publishing stories related to: 'The National Enquirer Unveils Its First-Ever Digital Advertising Strategy'


Headline promotes Yule and Packer as non-fiction strategy expands

Joe Yule and Katie Packer have been promoted as part of Headline Publishing’s strategy for non-fiction expansion.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 02:18:24 UTC ]
More news stories like this |


National Centre for Writing and British Council to award £50k for international projects

The National Centre for Writing (NCW) and British Council has announced they will award more than £50,000 to collaborative projects from UK and international literature organisations and practitioners.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 00:28:03 UTC ]
More news stories like this | News stories tagged with: #writing ncw #national centre #british council


Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Watch: Reinventing the customer experience in the digital-first era

The Ad Age Studio 30 live panel with EY and Thomson Reuters discussed the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters' just-launched customer-centric digital initiative. Continue reading at Advertising Age

[ Advertising Age | 2021-10-07 19:30:00 UTC ]
More news stories like this | News stories tagged with: #customer experience #thomson reuters


10 years of the Stella: how Australia’s women’s writing prize changed a nation’s literature

Publishers speak of the profound effect the prize has had on Australia’s book industry in the decade since its establishmentOn International Women’s Day in 2011, a group of Australian women writers and editors appeared at a literary salon and spoke about their frustration at the male-dominated... Continue reading at The Guardian

[ The Guardian | 2021-10-07 01:56:57 UTC ]
More news stories like this | News stories tagged with: #australian literature #publishers speak #profound effect #literary salon #male authors #gender disparity #miles franklin #literary landscape #book industry


Farshore adopts 'total audio' strategy

Farshore has adopted a "total audio" strategy which will see the imprint publish an audiobook for every narrative book published in print.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 22:40:19 UTC ]
More news stories like this | News stories tagged with: #book published #audiobook


2021 National Book Award Finalists Announced

Hanif Abdurraqib, Anthony Doerr, Ge Fei, and Lauren Groff are among this year's National Book Award finalists. The winners will be announced live on November 17 at the 72nd National Book Awards Ceremony, which will be held exclusively online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hanif abdurraqib #anthony doerr #lauren groff #national book award


Frankfurter Buchmesse Welcomes 1,500 Exhibitors from 74 Nations

Frankfurter Buchmesse: Programming highlights and registration details, as trade visitors prepare to travel–physically and digitally. The post Frankfurter Buchmesse Welcomes 1,500 Exhibitors from 74 Nations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-29 12:31:58 UTC ]
More news stories like this | News stories tagged with: #programming highlights #frankfurter buchmesse


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content


Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles

Four publishing houses were merged by Walter De Gruyter in 1923. The new digitization brought 10,000 out-of-print titles back into availability. The post Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-28 16:29:01 UTC ]
More news stories like this | News stories tagged with: #post germany #publishing houses


This year’s National Book Awards ceremony will be online-only after all.

In July, the National Book Foundation announced that the 2021  National Book Awards Ceremony would be held in person, with proof of vaccination required for guests. Now, due to ongoing uncertainty related to the coronavirus, the ceremony has been moved back online. “Although we were cautiously... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 14:33:59 UTC ]
More news stories like this | News stories tagged with: #cautiously optimistic #national book foundation


In-Person National Book Awards Called Off

The National Book Foundation will not hold its planned limited in-person National Book Awards ceremony on November 17, opting once more for a virtual ceremony as new variants of the coronavirus continue to spread. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual ceremony #national book foundation


Announcing the National Book Foundation’s 5 Under 35 honorees.

Today, the National Book Foundation announced its 5 Under 35 honorees: five fiction writers under the age of 35 “whose debut work promises to leave a lasting impression on the literary landscape.” As always, each honoree was selected by a writer who has been previously recognized by the National... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-21 14:00:45 UTC ]
More news stories like this | News stories tagged with: #fiction writers #lasting impression #literary landscape #national book foundation


Jason Reynolds will serve a third term as National Ambassador for Young People’s Literature.

Today, the Library of Congress announced that bestselling author Jason Reynolds will serve as National Ambassador for Young People’s Literature for a third year. Reynolds’s extended appointment is an unprecedented event in the history of the program. The position, which was established in 2008,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-20 15:03:29 UTC ]
More news stories like this | News stories tagged with: #jason reynolds #national ambassador #unprecedented event #bestselling author


US National Book Awards 2021 Longlist: Fiction

Five of the 10 authors on the National Book Award longlist in fiction have been honored in various stages of the program in the past. The post US National Book Awards 2021 Longlist: Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-20 06:54:49 UTC ]
More news stories like this | News stories tagged with: #fiction appeared #national book award


2021 National Book Awards Longlists Announced

The National Book Foundation has announced the longlists for the 2021 National Book Awards on September 15–17. Continue reading at Book Riot

[ Book Riot | 2021-09-17 14:48:29 UTC ]
More news stories like this | News stories tagged with: #national book foundation


Here’s the longlist for the 2021 National Book Award for Fiction.

Today, the National Book Foundation announced their longlist for the 2021 National Book Award for Fiction. This year’s longlist features three debuts and includes, appropriately for this year, many novels that ask questions about the nature of home. These ten books were chosen from a total of... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-17 14:15:53 UTC ]
More news stories like this | News stories tagged with: #longlist features #ten books #national book foundation #national book award


Washington slept there: Retracing his travels to unite the new nation

Nathaniel Philbrick follows the trail of the first president’s journeys between 1780 and 1791. Continue reading at The Washington Post

[ The Washington Post | 2021-09-17 12:00:00 UTC ]
More news stories like this |


Xi is leading China’s aggressive new strategy, but he didn’t invent it

White House official Rush Doshi explains the goal: to supplant U.S. global dominance. Continue reading at The Washington Post

[ The Washington Post | 2021-09-17 12:00:00 UTC ]
More news stories like this |


Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing