The FT’s head of video goes long and short: ‘either is where we’ll win’

The Financial Times is focussing on long-form documentary style video content, and short-form platform specific clips, according to Kayode Josiah, head of commercial development, video and audio. The FT has most recently hired a platform-specific video content creator, and since its Facebook video formats are getting more than five times the shares of its earlier Facebook video. The FT’s healthy subscription revenue mean it is less reliant on the prospect of Facebook video ads than other publishers. The post The FT’s head of video goes long and short: ‘either is where we’ll win’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-28 00:00:00 UTC ]

Other Publishing stories related to: 'The FT’s head of video goes long and short: ‘either is where we’ll win’'


Atlantic wins Santhouse's 'wry' exploration of the mind

Atlantic Books is to publish Head First: A Psychiatrist’s Stories of Mind and Body by Alastair Santhouse, after securing the non-fiction title at auction.  Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 23:36:40 UTC ]
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Fitzcarraldo lands Onwuemezi's 'mesmerising' short story collection

Fitzcarraldo Editions is set to publish Dark Neighbourhood, the debut short story collection by Vanessa Onwuemezi. Continue reading at The Bookseller

[ The Bookseller | 2021-03-09 04:44:44 UTC ]
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Make Time For 15 of the Best Erotic Short Stories and Novellas

Short, fun erotic short stories that will leave you wanting more! Check out the best erotic short stories that you need to pick ASAP. Continue reading at Book Riot

[ Book Riot | 2021-03-05 11:35:00 UTC ]
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Vintage editor Lily Lindon's 'wild ride' debut goes to Head of Zeus

The debut novel of Vintage editor Lily Lindon has gone to Head of Zeus in a four-way auction, as part of a two-book deal.  Continue reading at The Bookseller

[ The Bookseller | 2021-03-04 09:59:43 UTC ]
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Nine headed for board shake-up as former Fairfax director resigns

Patrick Allaway’s announcement comes a day after the company’s newspapers reported on an investigation into deputy chairman Nick FalloonThe Nine Entertainment board is facing another shake-up after the sudden resignation of a director just three months after the chief executive, Hugh Marks,... Continue reading at The Guardian

[ The Guardian | 2021-03-02 06:44:21 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #connected tv #popular platform #landmark deal #strategic alliance #measurement company #nielsen


Netflix wins big at Golden Globes as ‘Queen’s Gambit’ keeps fueling chess sales: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Netflix wins big at Globes Streaming platforms dominated the winners at last... Continue reading at Advertising Age

[ Advertising Age | 2021-03-01 11:07:04 UTC ]
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Amazon loses its head of Fire TV, Kindle and Luna to Unity

After a five-year stint, Marc Whitten — the man in charge of Fire TV, the Kindle and more — has stepped down as Amazon's VP of entertainment devices and services. News of Whitten's departure was spotted yesterday by consultant Matthew Ball o... Continue reading at Engadget

[ Engadget | 2021-02-25 17:27:36 UTC ]
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10 of the Best Short Stories by Charles Dickens

Charles Dickens (1812-70) is best-known for his fifteen novels and for shorter books like A Christmas Carol. However, Dickens’s was a restless talent, and during his publishing career that spanned more than thirty-five years, he also wrote countless articles, essays, and short stories. Although... Continue reading at Interesting Literature

[ Interesting Literature | 2021-02-25 15:00:13 UTC ]
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Flying taxis are coming. Here are 5 ways they’ll differ from air travel as we know it

This new form of mobility will be very different from our current reality, which provides some unique design opportunities. The future of urban air mobility is often represented in utopian images. A wealth of fanciful renderings show flying vehicles taking off and landing vertically from... Continue reading at Fast Company

[ Fast Company | 2021-02-24 08:00:33 UTC ]
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In ‘The Committed,’ Viet Thanh Nguyen continues his Pulitzer Prize-winning story

The follow-up to “The Sympathizer” finds a former Vietnamese spy working as a drug dealer in Paris. Continue reading at The Washington Post

[ The Washington Post | 2021-02-22 11:28:53 UTC ]
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Head of Zeus snaps up two more Savernake mysteries from Edwards

Head of Zeus has acquired the next two novels in Martin Edwards' Rachel Savernake series, Darkstone Falls and Sepulchre Street.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 04:24:14 UTC ]
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4th Estate wins four-publisher auction for 'radical' Osunde debut

Fourth Estate has won a four-publisher auction for Eloghosa Osunde’s “radical and thrilling debut novel Vagabonds! Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 01:47:00 UTC ]
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Yellow Kite wins eight-way auction for Aldo Kane's story

Yellow Kite has acquired Aldo Kane's "inspirational" memoir Lessons From the Edge, following an eight-way auction.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-18 23:37:01 UTC ]
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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
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Historian Dan Jones takes on roles at Head of Zeus

Historian Dan Jones has joined the Head of Zeus board as a company director and taken on an advisory role as associate publisher of the Apollo History list. Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 13:14:15 UTC ]
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Allen Lane wins four-way auction for Baker's group biography

Allen Lane has won a four-way auction for a “vivid and unexpected” group biography of four creative pioneers by Harriet Baker. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 19:57:05 UTC ]
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Pushkin lands award-winning Swedish debut

Pushkin Press has acquired Collected Works, the literary debut of Swedish writer Lydia Sandgren, about a middle-aged publisher and the void left behind by his missing wife. Continue reading at The Bookseller

[ The Bookseller | 2021-02-12 13:47:58 UTC ]
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Lehrer's Golem Girl wins inaugural Barbellion Prize

The inaugural Barbellion Prize for ill and disabled voices in writing has been won by artists and author Riva Lehrer for Golem Girl: A Memoir (Virago). Continue reading at The Bookseller

[ The Bookseller | 2021-02-12 02:31:35 UTC ]
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Rhorer to Head New S&S Imprint

Richard Rhorer, deputy publisher of the Simon & Schuster trade imprint, will leave that position on March 15 to become publisher of a new, yet-to-be-named lifestyle imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-10 05:00:00 UTC ]
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