Yes, there is going to be a Duck Dynasty Bible. No, the Robertsons are not contributing to the scriptural canon—the translation used in the October edition from HarperCollins' religious book publisher Thomas Nelson will be the New King James Version. But Al Robertson and Phil Robertson (he of the notorious GQ interview) both preach in country churches and have contributed life lessons and personal experiences to interstitial passages and marginalia for the upcoming Duck Commander Faith and Family Bible. Robert Sanford, vp and associate publisher for Thomas Nelson in Nashville, Tenn., is overseeing the project and told Adweek what it's like branding the good book with the Duck Commander. So how did this get started? We began conversations with the Robertsons 18, 24 months ago. What generated our interest in it was their commitment to family values, which you can really see on the show. We had a conversation with them, and in the last nine months or so those conversations accelerated to the point where the timing was right for us to take on the project. One of the key roles for us as a publisher is commitment to voices that are consistent with our values as a publisher. What would you say those are? Faith, family, fellowship, forgiveness and freedom—those are five core themes or values that we focus on. We took those, then we took the key topics from other research that we'd done—things that people are interested in like anxiety, apprehension, confidence, questions about... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-07 00:00:00 UTC ]
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The futuristic thriller 'Ballistic' by Adam Egypt Mortimer and Darrick Robertson is nonstop craziness and violence. It's also destined to be a classic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-03 00:00:00 UTC ]
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The Bible and the pope. What else is there to write about in religion? A few things... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
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Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Jeb Bush, the former Florida governor now contemplating a run for U.S. president, may not have privacy high on his agenda. On Tuesday, Bush published online hundreds of thousands of emails he received during his time as governor, between 1999 and 2007. The emails touch on a range of issues... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
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Mimi Turner appointed marketing director of ‘lad culture’ website, which says ithas 17 million followers on social mediaTalk about frying pan and fire. Mimi Turner, Richard Desmond’s former communications chief at Northern & Shell, has tipped up at the publisher of controversial website The... Continue reading at The Guardian
[ The Guardian | 2015-01-21 00:00:00 UTC ]
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Find your lost pet with the help of facial recognition. Your home security system gets smarter. Search for a home cleaner and instantly book an appointment. Meet 2014's newest tech ideas in our collection of stories from The Pitch, a weekly feature in the Silicon Valley Business Journal. The... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-01-01 00:00:00 UTC ]
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Test-driving the Chocolate Sweetheart Madeleines from Rose Levy Beranbaum’s 'The Baking Bible,' which we called, in our starred review, a "worthy tome" and a "must-have gem." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-03 00:00:00 UTC ]
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As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday
[ Digiday | 2014-10-30 00:00:00 UTC ]
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When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek
[ AdWeek | 2014-10-09 00:00:00 UTC ]
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Literary agents respond to Richard Charkin’s provocation that international publishers should put out their own English editions rather than selling the English rights. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
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Local TV and radio broadcasters in Amarillo, Texas, consider yourselves on notice: the Amarillo Globe-News smells blood in the water and is coming after your business. That’s because Les Simpson, publisher of the Morris Communications-own ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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Spending on shopper marketing has grown faster than anything but digital and social media for packaged-goods players the past decade. But traditional media companies rarely get a piece of the action, which usually involves temporary price reductions or other deals along with in-store advertising... Continue reading at Advertising Age
[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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In ‘The Bible’s Cutting Room Floor’, Joel Hoffman makes accessible the books left out of the Bible as we know it today, showing how they can enlighten reading of the Bible and be the source of surprising insight into modern lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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In ‘The Bible’s Cutting Room Floor,’ Joel Hoffman makes accessible the books left out of the Bible as we know it today, showing how they can enlighten reading of the Bible and be the source of surprising insight into modern lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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Conde Nast is beginning to sell the audiences of BonAppetit.com and Epicurious.com together, the company said Monday afternoon, in a bid to better attract advertisers that want bigger audiences than the sites provide on their own.Bon Appetit VP-Publisher Pamela Drucker Mann will oversee both... Continue reading at Advertising Age
[ Advertising Age | 2014-08-11 00:00:00 UTC ]
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A children's book prize inspired by Matilda author Roald Dahl is put on hold for two years. Continue reading at BBC News
[ BBC News | 2014-08-01 00:00:00 UTC ]
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Traditional mainstream publishers in Spain believe they have found a way to extract payment for the appropriation of their online content.It follows the Spanish congress's passing of a law last week nicknamed tasa Google ("Google tax") which gives newspaper publishers the right to seek payment... Continue reading at The Guardian
[ The Guardian | 2014-07-29 00:00:00 UTC ]
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A survey of nearly 2,500 writers has shown that median income of a working author last year was just £11,000, down by 29% since 2005A new breed of publishing event, a secretive curtain-raiser, designed to tease the book trade and the critics, is to take place somewhere in London on Monday... Continue reading at The Guardian
[ The Guardian | 2014-07-13 00:00:00 UTC ]
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