The Duck Dynasty Robertsons Are Putting Out a Bible

Yes, there is going to be a Duck Dynasty Bible. No, the Robertsons are not contributing to the scriptural canon—the translation used in the October edition from HarperCollins' religious book publisher Thomas Nelson will be the New King James Version. But Al Robertson and Phil Robertson (he of the notorious GQ interview) both preach in country churches and have contributed life lessons and personal experiences to interstitial passages and marginalia for the upcoming Duck Commander Faith and Family Bible. Robert Sanford, vp and associate publisher for Thomas Nelson in Nashville, Tenn., is overseeing the project and told Adweek what it's like branding the good book with the Duck Commander. So how did this get started? We began conversations with the Robertsons 18, 24 months ago. What generated our interest in it was their commitment to family values, which you can really see on the show. We had a conversation with them, and in the last nine months or so those conversations accelerated to the point where the timing was right for us to take on the project. One of the key roles for us as a publisher is commitment to voices that are consistent with our values as a publisher. What would you say those are? Faith, family, fellowship, forgiveness and freedom—those are five core themes or values that we focus on. We took those, then we took the key topics from other research that we'd done—things that people are interested in like anxiety, apprehension, confidence, questions about... Continue reading at 'AdWeek'

[ AdWeek | 2014-06-07 00:00:00 UTC ]
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The Duck Dynasty Robertsons Are Putting Out a Bible

Yes, there is going to be a Duck Dynasty Bible. No, the Robertsons are not contributing to the scriptural canon—the translation used in the October edition from HarperCollins' religious book publisher Thomas Nelson will be the New King James Version. But Al Robertson and Phil Robertson (he of... Continue reading at AdWeek

[ AdWeek | 2014-06-07 00:00:00 UTC ]
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