The Bookseller Marketing & Publicity Conference 2015

Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-10 00:00:00 UTC ]

Other news stories related to: "The Bookseller Marketing & Publicity Conference 2015"

The Roger Smith Cookbook Conference, Year Two

The conference looks to explore many of the issues surrounding the past, present and future of cookbooks and recipe content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-22 00:00:00 UTC ]
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Oahu Publications, Inc. Buys 'The Garden Island' Newspaper

HONOLULU/LIHUE &ndash; Oahu Publications, Inc. (OPI) and Kauai Publishing Co. announced today that OPI has purchased The Garden Island newspaper from Lee Enterprises, of Davenport, Iowa. The expected closing date is February 11, 2013. Financial ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-22 00:00:00 UTC ]
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'E' market nears £300m

E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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Kobo claims 20% of global e-reading market

Kobo increased its global e-ink device sales by 150% in December, making it the "biggest... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Bookseller Industry Awards open for entries

The annual search to find the best publishers, retailers, agents, librarians and supply... Continue reading at The Bookseller

[ The Bookseller | 2013-01-11 00:00:00 UTC ]
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Booksellers power on with online discounts

Booksellers’ post-Christmas sales are well underway, with retailers offering discounts of... Continue reading at The Bookseller

[ The Bookseller | 2012-12-27 00:00:00 UTC ]
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3 Key Developing Book Markets for Publishers to Watch in 2013

Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
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Korea Named as Market Focus for London Book Fair 2014

The London Book Fair will feature Korea—a top ten, yet underserved market—as the Market Focus country of the 2014 Fair. The program will showcase business opportunities in Korea. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-11 00:00:00 UTC ]
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Three Booksellers Look Back

For the past decade the American Booksellers Association has been warning about the need for succession plans and the graying of booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
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Cuban Publishers Eager to Embrace Ebooks, Open US Market

Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Cairo leg of Edinburgh World Writers Conference cancelled

The Cairo leg of the Edinburgh World Writers Conference has been cancelled due to the violent... Continue reading at The Bookseller

[ The Bookseller | 2012-12-06 00:00:00 UTC ]
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Booksellers wait on Supreme Court decision: Could selling a used book become illegal?

A ruling on John Wiley & Sons Inc. v. Kirtsaeng – a case expected to come before the Supreme Court early next year – could make it illegal for non-profits and businesses to resell copyrighted works produced abroad. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
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Foyles and The Bookseller Unite to Crowdsource a ‘21st Century’ Bookstore

British bookshop Foyles and The Bookseller have partnered to help crowdsource ideas for making Foyles's new flagship store fit for the 21st Century. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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Google Fires a Rare Public Salvo Over Aggregators

Google is fighting a proposal that would force it and other online aggregators to pay German newspaper and magazine publishers to display snippets of news in Web searches. Continue reading at The New York Times

[ The New York Times | 2012-11-29 00:00:00 UTC ]
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HarperCollins Launches New Imprint for the YA Market

HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Johnston Press appoints BBC exec to head up marketing

Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director. Continue reading at Media Week

[ Media Week | 2012-11-27 00:00:00 UTC ]
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UK booksellers lash out at Amazon: 'We pay our taxes'

Booksellers across the UK have put up signs in their windows reading 'We pay our taxes' in response to a hearing by the Public Accounts Committee on Amazon's business practices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-11-21 00:00:00 UTC ]
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