Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
Two HarperCollins titles top the Booksellers Association Christmas picks, chosen by independent... Continue reading at The Bookseller
[ The Bookseller | 2013-08-08 00:00:00 UTC ]
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This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate
[ Slate | 2013-08-05 00:00:00 UTC ]
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Facebook announced today that it's rolling out embedded posts. That means you'll be able to click on a link in whatever you publish, get a code, and embed that content elsewhere on the Web-just like you can already do with YouTube, Twitter, Vine and Instagram. Continue reading at Wired
[ Wired | 2013-08-01 00:00:00 UTC ]
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President Obama appeared as scheduled at a Chattanooga, Tenn., Amazon warehouse and praised the business, causing even more independent booksellers to express their displeasure with his endorsement. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
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President Obama will highlight Amazon as 'a perfect example of the company that is investing in American workers and creating good, high-wage jobs,' according to the White House. Independent booksellers aren't pleased. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-30 00:00:00 UTC ]
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President Obama has angered the American Booksellers Assn. with a planned appearance Tuesday at an Amazon warehouse.President Obama, who faithfully shops at independent bookstores when given the chance, has angered the American Booksellers Assn. with a planned appearance Tuesday at an Amazon... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-30 00:00:00 UTC ]
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This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News
[ BBC News | 2013-07-26 00:00:00 UTC ]
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The Bookseller is to publish a monthly ebook ranking with sales figures supplied by all the... Continue reading at The Bookseller
[ The Bookseller | 2013-07-25 00:00:00 UTC ]
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BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
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Tom Hanks is expected to reprise his role as Robert Langdon in the film adaptation of Dan Brown... Continue reading at The Bookseller
[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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Indonesia, home to the world's largest Muslim community and 1,000 active book publishers, will be the Guest of Honor country at the 2015 Frankfurt Book Fair. Indonesia's most well-known authors include Pramoedya Ananta Toer, Ayu Utami, and Andrea Hirata. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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Indonesia is to be guest of honour at the Frankfurt Book Fair in 2015, following Finland in 2014... Continue reading at The Bookseller
[ The Bookseller | 2013-07-15 00:00:00 UTC ]
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Booksellers say they are unable to get print stock of Robert Galbraith/J K Rowling's The... Continue reading at The Bookseller
[ The Bookseller | 2013-07-15 00:00:00 UTC ]
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Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller
[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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Britain’s economic “recovery,” which the Conservative–Liberal Democrat coalition that has run the country since May 2010 once promised would be well in hand by now, has receded beyond the horizon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-12 00:00:00 UTC ]
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Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
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At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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#ebook market