Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
Booksellers as far away as New Zealand, Guatemala and Denmark joined the ABA's Winter Institute to talk shop and pick up tips about better bookselling. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-24 00:00:00 UTC ]
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Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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A public library in Franklin, Tennessee has launched its own publishing imprint, Academy Park Press, using the IngramSpark platform for distribution and print-on-demand. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
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Byliner has arranged a partnership with Public Radio International to make ebooks out of select programs that air on the network. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-21 00:00:00 UTC ]
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#make ebooks
With passage of the 2014 Omnibus Appropriations Act, Congress has advanced a 2013 Presidential directive requiring public access to taxpayer funded research. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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The Frankfurt Book Fair has confirmed it plans for expansion in Brazil, with a series of CONTEC... Continue reading at The Bookseller
[ The Bookseller | 2014-01-16 00:00:00 UTC ]
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After three years in a row of declining sales, German book retailers ended 2013 on a more... Continue reading at The Bookseller
[ The Bookseller | 2014-01-16 00:00:00 UTC ]
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In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
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In a December 23 ruling, a federal judge declared that the character of Sherlock Holmes, as well as other characters and elements of Sir Arthur Conan Doyle’s iconic series are in the public domain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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Independent booksellers are invited to complete The Bookseller's annual Christmas trading... Continue reading at The Bookseller
[ The Bookseller | 2013-12-18 00:00:00 UTC ]
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Many independent booksellers have begun to have a change of heart about self-published books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
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After much talk about the London Book Fair's impending departure from its longstanding location at the Earls Court convention center, the event's operator, Reed Exhibitions, has announced that the fair will move to the ECO venue in the Olympia neighborhood in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-12 00:00:00 UTC ]
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The London Book Fair 2015 is to take place in Olympia in West London, allaying fears of a move to... Continue reading at The Bookseller
[ The Bookseller | 2013-12-12 00:00:00 UTC ]
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#west london
Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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#bloomberg news
Physical sales of Sir Alex Ferguson's memoir, My Autobiography (Hodder & Stoughton),... Continue reading at The Bookseller
[ The Bookseller | 2013-12-10 00:00:00 UTC ]
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#physical sales
#reign continues
All books submitted for sale in Qatar must been approved by the Ministry of Culture even if the same book has already been approved for another retailer. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-09 00:00:00 UTC ]
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Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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#newspaper association
#industry mdash
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The holiday started the evening before Thanksgiving, fueling "Thanksgivukkah" hype and perhaps goosing sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-05 00:00:00 UTC ]
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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#big shift
#buy ads
#falling short