The Bookseller Marketing & Publicity Conference 2015

Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns.   Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-10 00:00:00 UTC ]

Other news stories related to: "The Bookseller Marketing & Publicity Conference 2015"


International Indie Booksellers Look to Americans for Strategy

Booksellers as far away as New Zealand, Guatemala and Denmark joined the ABA's Winter Institute to talk shop and pick up tips about better bookselling. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #talk shop #winter institute


Amazon Publishing Aims at Christian Market with New Imprint

Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing imprints #growing family #christian market


Tennessee Public Library to Publish Books with IngramSpark

A public library in Franklin, Tennessee has launched its own publishing imprint, Academy Park Press, using the IngramSpark platform for distribution and print-on-demand. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing imprint #public library #publish books #ingramspark platform


Byliner Announces Public Radio Partnership

Byliner has arranged a partnership with Public Radio International to make ebooks out of select programs that air on the network. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make ebooks


Congress Advances Public Access Mandate for Federal Research

With passage of the 2014 Omnibus Appropriations Act, Congress has advanced a 2013 Presidential directive requiring public access to taxpayer funded research. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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FBF expands Brazil conferences

The Frankfurt Book Fair has confirmed it plans for expansion in Brazil, with a series of CONTEC... Continue reading at The Bookseller

[ The Bookseller | 2014-01-16 00:00:00 UTC ]
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German booksellers finish 2013 on high

After three years in a row of declining sales, German book retailers ended 2013 on a more... Continue reading at The Bookseller

[ The Bookseller | 2014-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #declining sales


Russia is Now the World’s Third Largest Ebook Market

In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
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It’s Elementary: Court Rules Sherlock Holmes is Public Domain

In a December 23 ruling, a federal judge declared that the character of Sherlock Holmes, as well as other characters and elements of Sir Arthur Conan Doyle’s iconic series are in the public domain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sherlock holmes #public domain


Indie booksellers Christmas trading survey

Independent booksellers are invited to complete The Bookseller's annual Christmas trading... Continue reading at The Bookseller

[ The Bookseller | 2013-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent booksellers


Indie Booksellers, Authors Team Up

Many independent booksellers have begun to have a change of heart about self-published books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #self-published books #independent booksellers #indie booksellers


LBF Moving to Olympia in 2015

After much talk about the London Book Fair's impending departure from its longstanding location at the Earls Court convention center, the event's operator, Reed Exhibitions, has announced that the fair will move to the ECO venue in the Olympia neighborhood in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reed exhibitions


LBF picks Olympia as its 'new home' from 2015

The London Book Fair 2015 is to take place in Olympia in West London, allaying fears of a move to... Continue reading at The Bookseller

[ The Bookseller | 2013-12-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #west london


Bloomberg News Pays Reporters More If Their Stories Move Markets

Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bloomberg news


Ferguson's reign continues as market surges

Physical sales of Sir Alex Ferguson's memoir, My Autobiography (Hodder & Stoughton),... Continue reading at The Bookseller

[ The Bookseller | 2013-12-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #physical sales #reign continues


In Qatar, Booksellers Face Book-By-Book Censorship Bottleneck

All books submitted for sale in Qatar must been approved by the Ministry of Culture even if the same book has already been approved for another retailer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books submitted


NAA: FTC Should Give Publications Room on Native Advertising

Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #newspaper association #industry mdash #newspaper publishers #native advertising


Children's Booksellers Give Thanks for Thanksgivukkah

The holiday started the evening before Thanksgiving, fueling "Thanksgivukkah" hype and perhaps goosing sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-05 00:00:00 UTC ]
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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big shift #buy ads #falling short