Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
Oxford University Press is sponsoring a three-day conference, starting today (14th April),... Continue reading at The Bookseller
[ The Bookseller | 2014-04-14 00:00:00 UTC ]
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The first annual PubSmart conference is set to run April 16-18 in Charleston, S.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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The first standalone American Booksellers Association ABC Children’s Institute, held from April 6–7 at the DoubleTree Hotel in San Antonio, Tex., looked like it would be a success even before it began. In the weeks leading up to the institute, ABA was forced to cap attendance after nearly twice... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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#cap attendance
#weeks leading
#san antonio
The Bookseller will be producing daily editions during this year's London Book Fair,... Continue reading at The Bookseller
[ The Bookseller | 2014-04-07 00:00:00 UTC ]
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Booksellers and publishers in the South respond to the defunding of colleges in South Carolina over LGBT-themed books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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#south carolina
#publishers react
CIROBE will celebrate its 25th anniversary next year at a new larger space in Chicago's top tourist destination. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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#25th anniversary
Jason Sudeikis and Rebecca Hall star in a romantic comedy centered around a real-life Maine bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-02 00:00:00 UTC ]
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Teachers, parents and poets alike know how children thirst for poetry. Now it's up to booksellers and publishers to save it from extinctionChildren dive into poetry with the same natural ease as swimmers into water, climbers into trees and sleepers into dreams. I've seen this alchemy at work on... Continue reading at The Guardian
[ The Guardian | 2014-03-30 00:00:00 UTC ]
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#small number
#book form
#vital connection
SCIBA booksellers enthusiastically gather in record number to discuss ABA's "Conversations That Work." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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#leading provider
#magazine publishers
In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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#playing field
#media agencies
#fighting back
#ad networks
#things publishers
The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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#communications agency
#step back
#study showing
This study of teenagers' social networking habits shows that's it's not technology they are 'addicted' to – it's friendship groupsForget the revelations about the NSA: one group in society has been living with surveillance for years. A group whose every move is tracked, whose freedom of movement... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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#teenage girls
#simply don
A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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#digital publishing
The manager of Vroman’s Hastings Ranch store since 2002 passed away March 14 after a long battle with cancer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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#long battle
A new campaign asking publishers to stop labelling books for boys or girls has been backed by a number of leading authors, as well as bookseller Waterstones. Continue reading at BBC News
[ BBC News | 2014-03-17 00:00:00 UTC ]
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#bookseller waterstones
#leading authors
Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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#ebook sales
#self-published books
#mark coker
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Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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Calling it “the first of its kind” Pew officials said the report, “sheds light on broader issues around the relationship between technology, libraries, and information resources in the U.S.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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#sheds light
#actively engaged
#public libraries