Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
Some bookshops are invoking the name of Super Thursday for promotions and marketing. Chapter... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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#super thursday
The launch of a government review into ebook lending in public libraries has been met with a... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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#public libraries
#ebook lending
#government review
Booksellers have become book writers for a popular science project from Icon Books. Icon’s... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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#book writers
#icon books
Morris Publishing Group is establishing a partnership with the local digital marketing team of magazine and newspaper publishing firm Hearst. Morris announced today that it reached an agreement with LocalEdge, a Hearst Media Services company, to re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
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The government is also pressuring Chinese publishers to stop translating and publishing Japanese content as tension increases between the two countries. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-26 00:00:00 UTC ]
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#chinese authorities
Twitter co-founder Evan Williams shares more details about his new publishing platform. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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#publishing platform
Publishers and retailers need to better understand each others businesses in order to improve a... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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#bookselling model
Comixology, a digital comics distributor and marketplace, marks its fifth anniversary this year as it emerges as the clear leader in the digital comics space. The company’s Guided View technology, a much imitated function on its Comics by Comixology app, which allows readers to read digital... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
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#market share
#including marvel
#kindle fire
#mobile devices
#e-comics market
Already the world’s largest global trade exhibition for the news publishing and media industry, the World Publishing Expo is expanding the conferences and seminars that accompany the event, making it even more attractive for the thousands o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-18 00:00:00 UTC ]
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#media industry
#news publishing
The Bookseller Association’s president Patrick Neale has said the need to change the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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#bookseller association
Book sales jumped by more than £1m last week as sales of academic titles helped to offset... Continue reading at The Bookseller
[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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Hodder & Stoughton has released a free ebook, No, It's Us Too!, today (11th September)... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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#free ebook
#hodder stoughton
#hart ebook
The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
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#sponsored content
#months ago
#tablet market
#problem lies
#one-stop shop
The top US regional book markets have seen print sales drop year on year at a far greater rate... Continue reading at The Bookseller
[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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#biggest markets
#sales plunge
Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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#savvy marketing
#publishing formats
#shrinking sales
For a limited time, you can score a free copy of "Get Up to Speed with Online Marketing," by Jon Reed. Read it on your PC, your Kindle, or any device that can run a Kindle app. Continue reading at PC World
[ PC World | 2012-08-28 00:00:00 UTC ]
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#online marketing
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#limited time
#kindle app
Penguin is set to publish a first-person account of the mission which killed Osama Bin Laden.... Continue reading at The Bookseller
[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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#first-person account
The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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#print media
#bad news
#marketing spend
#increased competition
Random House UK has joined Bloomsbury's Public Library Online, with titles available on the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-21 00:00:00 UTC ]
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#joined bloomsbury
You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York
[ Crains New York | 2012-08-16 00:00:00 UTC ]
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#brooklyn location
#free events