The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter

For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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Oops! The Former Lyft Driver Featured In Uber's Ad Never Drove For Lyft

Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-06-13 00:00:00 UTC ]
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Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age

[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #video ads #video business #search giant


Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Where top publishers see native going next

The biggest players in the online publishing space converged in Barcelona this week to discuss the wholesale transformation of the industry into a digital and multiplatform phenomenon. We asked a handful of them one simple question: What's next for native advertising? The post Where top... Continue reading at Digiday

[ Digiday | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #top publishers #biggest players #simple question


Buyer's Guide: Diversifying Revenue with Video, Webinars, and Events

By John Parsons This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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Flat Quarter for Books-A-Million

Revenue at Books-A-Million inched up 0.2% in the first quarter ended May 3, 2014, to $103.8 million, compared to the year earlier period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Hollywood Comes to North Atlantic: Lincoln MacVeagh

You wouldn’t think someone from old money, who boarded at Groton and went to Harvard, would drop out from that life and work as a busboy, schoolteacher, carpenter, caterer, journalist, and now a computer programmer for New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Hollywood Comes to North Atlantic

As North Atlantic Books enters its 40th year, the Berkeley Calif., company founded by writers Richard Grossinger and Lindy Hough, finds itself with one of its bestselling books, When the Game Stands Tall: The Story of the De La Salle Spartans and Football’s Longest Winning Streak by Neil Hayes,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Authors on the Air May 19, 2014: Elizabeth Warren

Elizabeth Warren, author of "A Fighting Chance" (Metropolitan Books, 9781627790529), will appear on the "Colbert Report" on Monday, May 19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Smorgasbord: Links of Note, May 19, 2014

This week, we’re reading about the next project from the team behind Modernist Cuisine, a slew of books for vegetarians, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Book Deals: Week of May 19, 2014

Walden Pond Gets ‘Heroic’ With Brown and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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PW Picks: Books of the Week, May 19, 2014

This week, a forgotten masterpiece, a real-life James Bond, and an early Geoff Dyer novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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First Quarter Sales Slipped at Lagardere

First quarter sales at Lagardère Publishing fell 6.2%, to 393 million euros compared to the first period ended March 31, 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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McEvoy Group Buys I See Me!

The San Francisco-based McEvoy Group, owner of Chronicle Books, has acquired children's book and gift publisher, I See Me! Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Profits Jump 83% at HarperCollins

EBITDA rose 83% at HarperCollins for the third quarter of fiscal 2014 which ended March 31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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HMH Trade Posts Small Loss in Quarter

Sales in Houghton Mifflin Harcourt’s trade publishing division fell 20% in the first quarter of 2014 compared to the first period of 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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First Quarter Results Down at Harlequin

First quarter at Harlequin declined 3.2%, to C$99.2 million, and operating profit fell 14%, to C$12.8 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Harlequin posts drop in Q1 revenues

Harlequin has posted a drop in revenues and earnings in the first quarter of 2014. Parent... Continue reading at The Bookseller

[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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Veronica Roth Added to BookCon Program

Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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