That 'holiday gift exchange' Facebook post is technically an illegal scam

Sorry to be a grinch, but that viral Facebook post going around about a gift exchange is against the law. You've probably seen something like this in your newsfeed: Sometimes the message varies: You're sending a bottle of wine or a book or it includes the men on the holiday fun. But the gist is... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2016-12-15 00:00:00 UTC ]
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How Facebook plays content gatekeeper

For the Win has had success driving referral traffic from Facebook’s trending topics, a feature that, despite becoming a mainstay on Facebook, remains an afterthought for some self-styled “viral publishers.” The post How Facebook plays content gatekeeper appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
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Why publishers should cheer Facebook’s click-bait crusade

Reducing the click-bait clutter is just the latest in a series of alterations aimed at filtering the news feed for quality. It looks like long-form publishers have something to celebrate. Sponsor content by Parse.ly. The post Why publishers should cheer Facebook’s click-bait crusade appeared... Continue reading at Digiday

[ Digiday | 2014-08-27 00:00:00 UTC ]
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Facebook moves to rid its feed of click bait

Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like... Continue reading at PC World

[ PC World | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social sites #craziest thing #drive traffic #gathering feedback


One weird trick -- Facebook to clear newsfeeds of click-bait headlines

Click-bait articles are rife online. Countless websites ply a trade in leading headlines designed to lure readers in, giving as little away as possible as an encouragement to click through. A virtual prick-tease, if you will. Sometimes the click is worth it, but all too often the article --... Continue reading at Betanews

[ Betanews | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lure readers #magazine websites


Facebook’s war on click-bait risks collateral damage

Facebook's attempt to crack down on publisher click-bait might be well-intentioned, but it could incidentally hurt publishers that produce shorter stories. The post Facebook’s war on click-bait risks collateral damage appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


Facebook’s Plan to Make Apps Work Like Webpages Gathers Momentum

Facebook says that hundreds of online companies have adopted its plan to let mobile apps operate more like the world wide web, seamlessly linking together in much the same way that pages do inside your web browser. According to Facebook’s Vijay Shankar, these companies have published over 3... Continue reading at Wired

[ Wired | 2014-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online companies #web browser


Playboy Makes Over Website to Be More Facebook-Friendly

Playboy has a new website that the publisher hopes you might even share with your mom on Facebook.Next Monday, the 60-year-old men's magazine will "officially" revamp its 20-year-old website to put a heightened focus on serving up grown-up entertainment that's not overly "adult." The new... Continue reading at Advertising Age

[ Advertising Age | 2014-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hopes #soft launch


What's going on with the Washington Post's 'buy it now' Amazon book links?

Some Washington Post book reviews currently have a 'buy it now' link to Amazon embedded in the text, but a Washington Post spokesperson says the buttons are a mistake and that they're meant to go on the side of the page. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
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Tricking Facebook's Algorithm

A successful experiment to make one status-update widely seen—and the social publishing site still won in the end.  Continue reading at The Atlantic

[ The Atlantic | 2014-08-08 00:00:00 UTC ]
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Harper Posts Big Earnings Jump

HarperCollins finished a strong fiscal 2014 that ended June 30 with a 5% increase in revenue to $1.4 billion, while EBITDA jumped 39% to $197 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins finished #5% increase


Panel Mania: Toppi's Rare and Exquisite Gift in 'The Collector'

The longest running creation of Italian comics master Sergio Toppi, 'The Collector', finally makes its English language debut from Archaia next month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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New York Times Tones Down Labeling on Its Sponsored Posts

The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #sponsored posts #draw readers


Post-Crisis Publishing in Greece

UK Literary Scout Lucy Abrahams discusses the the post-crisis Greek publishing industry and issues surrounding book prices and a fixed price law. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-04 00:00:00 UTC ]
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Local World posts adjusted profits of £38.9m

David Montgomerys local newspaper publisher earns DMGT and Trinity Mirror shared payout of more than £22mDavid Montgomerys Local World made adjusted profits of £38.9m last year, providing shareholders Daily Mail & General Trust and Trinity Mirror with a healthy payout of more than £22m to... Continue reading at The Guardian

[ The Guardian | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trinity mirror


Mobile ad success helps Facebook deliver stunning Q2 results

Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews

[ Betanews | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #mobile devices


When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #native ads


GIFT SHOP Magazine Sold

  Pinnacle Publishing Group sold GIFT SHOP Magazine to Great American Media Services. Terms of the deal have not been disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2014-07-24 00:00:00 UTC ]
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App Report: Every Day Is a Food Holiday

Happy Junk Food Day! There's a food-centric holiday for every day of the year, and a newly updated app from Food.com collects recipes to celebrate each and every one of them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app report


Secret widens its anonymous network to include your Facebook friends too

When Secret first launched earlier this year, the only subscribers who could see your anonymous missives on the app were folks who were somehow connected to your phone's address book -- they were either your friends, friends of friends or friends of... Continue reading at Engadget

[ Engadget | 2014-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook friends #launched earlier


Seeing More Politics in Your News Feed? Facebook Boosts Partisan Sites

Facebook has helped catapult sites like BuzzFeed and Upworthy into social stardom, boosting the visibility of media content on the News Feeds of millions of users and generating a deluge of traffic. But in this rising tide, some publishers have seen ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media content #news feeds