Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The story—produced in partnership with MediaMonks and illustrated by Invisible Creatures—also inspired five spots in an ongoing narrative that will be released throughout the holiday season. "There is a metaphorical journey we all go on through the holiday time," 72andSunny CEO John Boiler told Adweek. "We're all anticipating the mystery and challenge of the holidays in front of us. But it does have twists and turns." Throughout the imagination-fueled world, Minions, Lego people, ninja turtles, Barbie and Elmo make cameo appearances as three real-life kids work to relight a massive and magical tree. The spots also subtly and not-so-subtly weave in Target's marketing messages, such as free shipping. The campaign builds on Target's successes from past years, amplifying its holiday storytelling with more 60-second spots than before. Target CMO Jeff Jones told Adweek that TV continues to be an important channel in the retailer's media mix. However, the way Target approaches TV is evolving to tell better stories while still driving traffic and sales. "Throughout the season, we'll aim to excite the kid in all of us, create powerful cultural and family moments during the season, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Former Borders UK c.e.o. Philip Downer is to open a new store, selling books, gifts and... Continue reading at The Bookseller
[ The Bookseller | 2012-12-06 00:00:00 UTC ]
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Quadrille has acquired the tie-in title to forthcoming primetime BBC2 series, "The Great... Continue reading at The Bookseller
[ The Bookseller | 2012-12-05 00:00:00 UTC ]
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Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD
[ AllThingsD | 2012-12-04 00:00:00 UTC ]
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The Daily will publish its final issue this month after News Corporation bigwigs decided to pull the plug on the original iPad-only newspaper, proving it’s not easy to sell subscriptions to enhanced print-style media to a digital audience. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-04 00:00:00 UTC ]
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Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Little, Brown) is to be adapted into a television series... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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Berlin-based startup txtr has launched a Danish ebook store, with special promotions from two Danish publishers set to begin on December 3rd. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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Welcome to the Engadget holiday gift guide! Picking presents for friends and loved ones is never a simple task, and with thousands of options for each category, buying technology can be an especially frustrating experience. We're here to help. Below you'll find today's bevy of curated picks, and... Continue reading at Engadget
[ Engadget | 2012-11-30 00:00:00 UTC ]
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Barnes & Noble has grown Nook digital content sales by 38% year-on-year in its second quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget
[ Engadget | 2012-11-29 00:00:00 UTC ]
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Hachette Children's Books has begun making its picture books available as ebooks from... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Founded by a writer and mother, Take Your Child to a Bookstore Day is set for Dec. 1 this year. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-27 00:00:00 UTC ]
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Publishers remain deeply divided on ebook issues including rights, royalties and e-lending, this... Continue reading at The Bookseller
[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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Library campaigners have called government plans to scrap equalities assessments and... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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A 50% year-on-year increase in digital sales at Cambridge University Press contributed to a... Continue reading at The Bookseller
[ The Bookseller | 2012-11-22 00:00:00 UTC ]
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An unlikely band comes together to heroically achieve a goal. A writhing sequence of events beset with bloody struggles, mysterious moments, and difficult obstacles overcome. This is the story of how Houghton Mifflin, HarperCollins, and Yudu brought Peter Jackson's production of Tolkien's... Continue reading at Fast Company
[ Fast Company | 2012-11-21 00:00:00 UTC ]
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The new app 'Put Me in the Story,' released by publisher Sourcebooks, will allow older readers to add the name of a younger one to Sourcebook titles. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-20 00:00:00 UTC ]
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Twenty-two independent bookshops have signed up to stock Kobo’s e-reader range, with... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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As publishing conglomerates and technology firms become the dominant forces in an increasingly digital marketplace for the book and comics industries, opportunities are opening for smaller, more nimble independent media companies like Arch Enemy Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-17 00:00:00 UTC ]
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