Target's Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores

Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The story—produced in partnership with MediaMonks and illustrated by Invisible Creatures—also inspired five spots in an ongoing narrative that will be released throughout the holiday season. "There is a metaphorical journey we all go on through the holiday time," 72andSunny CEO John Boiler told Adweek. "We're all anticipating the mystery and challenge of the holidays in front of us. But it does have twists and turns." Throughout the imagination-fueled world, Minions, Lego people, ninja turtles, Barbie and Elmo make cameo appearances as three real-life kids work to relight a massive and magical tree. The spots also subtly and not-so-subtly weave in Target's marketing messages, such as free shipping. The campaign builds on Target's successes from past years, amplifying its holiday storytelling with more 60-second spots than before. Target CMO Jeff Jones told Adweek that TV continues to be an important channel in the retailer's media mix. However, the way Target approaches TV is evolving to tell better stories while still driving traffic and sales. "Throughout the season, we'll aim to excite the kid in all of us, create powerful cultural and family moments during the season, and... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-13 00:00:00 UTC ]
News tagged with: #wonderful world #mary poppins #early december #retail experience

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Gale Partners with the Associated Press to Digitize Holdings

FARMINGTON HILLS, Mich., April 8, 2013 /PRNewswire/ -- Gale, part of Cengage Learning and a leading publisher of research and reference resources for libraries, schools and businesses, today announced an agreement with the Associated Press (AP) to di ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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Trade figures launch Read Petite digital venture

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[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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Digital revenues to grow 15% in 2013

Online publishers predict digital revenue will grow by 15% year on year in 2013, according to the annual census from the Association of Online Publishers (AOP). Continue reading at Media Week

[ Media Week | 2013-04-09 00:00:00 UTC ]
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Hilco poised to rescue HMV stores

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[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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Breaking Digital Ground: E-books and Small Press Literary Publishers

The Association of Writers and Writing Programs annual conference (AWP) began decades ago as a meet-up for academic creative writing departments, students, and writers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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How Bad News Brings the Publishing Family Together

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[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
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Digital publications to head to deposit libraries

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[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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S&S brings author Faulkner to commuters

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[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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What Does Germany’s Adoption of Digital Foretell for Europe?

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[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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Germany’s epubli Brings Self-publishing Expertise to UK and Beyond

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[ Publishing Perspectives | 2013-04-02 00:00:00 UTC ]
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At the Intersection of Hyper-Local Digital and Regional Magazine Publishers

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[ Folio Magazine | 2013-04-01 00:00:00 UTC ]
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[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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Providing Story Time in Español: Spanish Supplement Spring 2013

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[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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Librii: A New Kind Of Digital Library For The Developing World

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[ Fast Company | 2013-03-28 00:00:00 UTC ]
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[ The Bookseller | 2013-03-27 00:00:00 UTC ]
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Strib: 'TV Everywhere' Model Best for Papers

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[ Editor & Publisher | 2013-03-25 00:00:00 UTC ]
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[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
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