Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

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U.S. Publishing Groups Back Hong Kong Bookseller

In a statement, America’s booksellers, publishers, and librarians expressed admiration for Lam Wing-kee and his defense of the right of the Chinese people to read the books they want. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lam wing-kee #chinese people

Bernie Sanders never came close to beating Hillary Clinton, but his campaign still mattered. Here's why

When Bernie Sanders took an early, exploratory trip to Iowa, a curious crowd of 150 or so turned out at a college-town bookstore, where they listened politely as he raged against the billionaires and oligarchs he said were destroying America. The angry aria from the wild-haired, slouch-shouldered... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bernie sanders #exploratory trip #curious crowd #college-town bookstore #listened politely #destroying america #angry aria

Sanders never came close to beating Clinton, but his campaign still mattered. Here's why.

Printing Executive Nick Simon Dead at 57

He was the fifth-generation president of family-owned Publishers Printing Company. The post Printing Executive Nick Simon Dead at 57 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-17 00:00:00 UTC ]
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Indie Booksellers Tweak Business Models to Make Most of Hearty Print Sales

With the resurgence of print formats, indie booksellers are testing new business models, scouting new locations, and starting mini-chains. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print formats #indie booksellers #business models

Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek

[ AdWeek | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$100 million #ad formats

News Magazines Resist Print Declines; Digital Editions Show Growth

Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Hawkins express hurtles back to the top; Zoella picks prosper

Paula Hawkins took back the number one spot from David Walliams, a book/DVD deal propelled The Revenant close to the summit and vlogger Zoella showed why she just may be the new Richard & Judy. Continue reading at The Bookseller

[ The Bookseller | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula hawkins #david walliams #richard judy

New Chapter for Classic Paris Bookstore: Books Printed on Demand

“We’re completely revising the chain of book production because we’re a bookseller, a publisher, a printer and also a distributor,” said Alexandre Gaudefroy, Les Puf’s director. Continue reading at The New York Times

[ The New York Times | 2016-06-13 00:00:00 UTC ]
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ALA 2016: Inside EveryLibrary's National Campaign for Local Library Support

EveryLibrary is the only national political action committee fighting for libraries at the local level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Anger over Penguin's 'anti-Russian' poster campaign

A Penguin Classics poster campaign featuring a quote from Ivan Turgenev's Fathers and Sons has been accused of stirring up "ethnic hatred". Continue reading at The Bookseller

[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Clays profit up as print sales surge

Book printing company Clays Ltd has invested in its physical book-printing services, citing the decline of e-reader sales, the resurgence of public enthusiasm for print and the success of its new print self-publishing services. Continue reading at The Bookseller

[ The Bookseller | 2016-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reader sales

Robin Stevens is stopping school events

Children's author Robin Stevens has announced that she is to stop visiting schools “for the forseeable future”, citing exhaustion and an overloaded work schedule. Continue reading at The Bookseller

[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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BBC relaunches Love To Read campaign at Hay

The BBC today relaunched Love to Read, a campaign that celebrates reading for pleasure, at Hay Festival. Continue reading at The Bookseller

[ The Bookseller | 2016-06-01 00:00:00 UTC ]
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Orchard and Monsoon partner on Rosie Banks campaign

Orchard Books has partnered with high street clothing retailer Monsoon for the launch of Rosie Banks’ new children’s series Secret Princesses. Continue reading at The Bookseller

[ The Bookseller | 2016-06-01 00:00:00 UTC ]
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Suddenly, national newspapers are heading for that print cliff fall

As advertisers turn their backs on newsprint, publishers who have been in denial about the digital revolution are confronted by an uncomfortable realityI am in Ireland to address the Irish Press Council’s annual general meeting in a lecture entitled “Have newspapers got a future?”My theme is... Continue reading at The Guardian

[ The Guardian | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national newspapers #digital revolution

Print Books, E-tailers Gained in Popularity in 2015

According to new data, print books and e-tailers were up in 2015, and ebooks were down. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books

Nick Denton fires back at Peter Thiel over tech billionaire's Gawker crusade

Thiel acknowledged that he secretly bankrolled lawsuits against the gossip-tinged company and its journalists in order to put the publisher out of businessIt may be a post-ink age, but a Silicon Valley billionaire’s legal campaign against Gawker Media is about to offer a modern test of the old... Continue reading at The Guardian

[ The Guardian | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legal campaign #gawker media #public debate

Blumhouse Brings Nightmares to Print and Screen

Blumhouse CEO Jason Blum discusses the company's multi-channel approach to creating "dark genre" content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek

[ AdWeek | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #immersive experience #video player #video showing #wider audience