Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Tribune Publishing, infused with a $70.5 million investment from billionaire Patrick Soon-Shiong, rejected Gannett's latest takeover offer, escalating the battle between the newspaper publishers.Gannett's revised proposal is "clearly inadequate" to control the owner of the Los Angeles Times and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-24 00:00:00 UTC ]
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In Claudia Gray's new novel, Bloodline, Princess Leia—sorry, Senator Organa—fights to keep the Senate from crumbling (again). The post Leia Gets Her Badassery Back in the New Star Wars Book appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-05-20 00:00:00 UTC ]
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As Germany's publishing industry reels from a Supreme Court ruling on copyright levies that could plunge some houses into bankruptcy, legal counsel to the Börsenverein tells us that a Constitutional Court challenge will be attempted. The post Dr. Jessica Sänger: Germany’s Börsenverein Will Back... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-20 00:00:00 UTC ]
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Nearly 80% of parents say lack of sleep is the hardest part of raising a child, according to BookTrust, which has surveyed a thousand parents as part of its new Bath Book Bed campaign. Continue reading at The Bookseller
[ The Bookseller | 2016-05-17 00:00:00 UTC ]
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Digital media is arguably making its analog counterparts less important. For instance, an old vinyl album or rare CD can be streamed -- the physical version just takes up space and can be a burden. The same can be said for books -- having a house full of bound sheets of paper is sort of... Continue reading at Betanews
[ Betanews | 2016-05-17 00:00:00 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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A Swedish illustrator has claimed his publisher threatened to remove his books from sale if he did not change “stereotypical depictions of other cultures” in his books. Continue reading at The Bookseller
[ The Bookseller | 2016-05-13 00:00:00 UTC ]
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The Big Green Bookshop is to donate all profits from the sales of Harry Potter and the Cursed Child (Little, Brown) to local schools to enable them to buy books for their libraries. Continue reading at The Bookseller
[ The Bookseller | 2016-05-13 00:00:00 UTC ]
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Adult colouring book craze and 150th anniversary of Alice in Wonderland helped revival in traditional publishing last yearSales of printed books have grown for the first time in four years, lifted by the adult colouring book craze and 150th anniversary of Alice in Wonderland, as ebooks suffered... Continue reading at The Guardian
[ The Guardian | 2016-05-13 00:00:00 UTC ]
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MPA recognizes the year's best work by "independent" magazine media brands at the inaugural event in San Francisco. The post Imagination Award Winners Revealed at IMAG Conference appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-13 00:00:00 UTC ]
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Blackstone Audio, the independent audiobook publisher based in Ashland, Ore., has launched Blackstone Publishing, a new imprint devoted to print and ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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A Lancashire MP has criticised plans to close 29 libraries in the region and is launching a petition to get the council to “seriously consider” other alternatives. Continue reading at The Bookseller
[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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After the upheaval caused by the rise of ebooks, it appears that print book returns have largely declined. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
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Union believes alternative regulator is more compliant with Leveson reportThe National Union of Journalists has endorsed Impress, the regulator created as an alternative to the Independent Press Standards Organisation (Ipso).In so doing, the NUJ has labelled Ipso, which was set up by the... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
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Secondary school pupils are far less interested in reading than children at primary school, with only 40% of 14-16 year-olds saying they enjoy reading compared with more than 70% of 8-11 year-olds, according to a new National Literacy Trust (NLT) report. Continue reading at The Bookseller
[ The Bookseller | 2016-04-28 00:00:00 UTC ]
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The distributor has cut deals with Bookmasters and Edwards Brothers Malloy, moves that give the distributor an agreement with every major print-on-demand company in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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Amazon has struck a major deal with the New York City public school district to provide ebooks to its students. The deal is reported to be worth $30 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-21 00:00:00 UTC ]
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The digital media company is ‘very comfortable’, it told the Financial Times, despite a report that internal financial targets were missed by over $80mBuzzFeed missed internal financial targets in 2015 and had to substantially cut its projected revenue by about half according to a report... Continue reading at The Guardian
[ The Guardian | 2016-04-13 00:00:00 UTC ]
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