Tales From the Digital Media Crypt

Classic horror films have been remade for the digital media world: Prepare for a trio of digital marketing horrors stories to make brands and publishers scream.The post Tales From the Digital Media Crypt appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2013-10-31 00:00:00 UTC ]

Other Publishing stories related to: 'Tales From the Digital Media Crypt'


Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ad #advertising partners


Media Decoder Blog: Barnes & Noble Argues Book Settlement 'Punishes Consumers'

The bookseller also said that Justice officials did not take the company's objections seriously before the settlement, that they were only "checking the box." Continue reading at The New York Times

[ The New York Times | 2012-06-07 00:00:00 UTC ]
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Grim tales up for top book award

A look into two of New Zealand's darker tales have made the shortlist for this year's New Zealand Post Book Awards. Continue reading at Stuff

[ Stuff | 2012-06-06 00:00:00 UTC ]
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Layar Creator sees an interactive future for print media via augmented reality (video)

Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #mobile app #web app


Behind Technology Review’s Digital-First Strategy

Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology review #digital space


MIT's 'Technology Review' Launches Digital First Initative

Jason Pontin has a daunting task at hand.  The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty he described to Adweek as an "on some level unwelcome, but intellectually interesting task, which is... Continue reading at AdWeek

[ AdWeek | 2012-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huffington post #marketing partners #thought leadership #data visualization


Media Decoder Blog: Attacking Amazon, Authors Group Urges Opposition to E-Book Settlement

The Authors Guild is encouraging its 8,500 members to submit comments against the proposed settlement between the Department of Justice and three large publishers. The settlement, the guild argues, will only benefit Amazon. Continue reading at The New York Times

[ The New York Times | 2012-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book settlement #proposed settlement #authors guild #large publishers


Book review: 'People Who Eat Darkness' is a masterful true crime tale

British journalist Richard Lloyd Parry skillfully goes beyond the headlines in the 2000 disappearance of fellow Brit Lucie Blackman in Tokyo. It is a dark, unforgettable ride.People Who Eat Darkness Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book review


Media Decoder Blog: Rielle Hunter to Publish a Memoir This Month

Rielle Hunter, who had an affair with John Edwards and later gave birth to their daughter, has written a book titled "What Really Happened: John Edwards, Our Daughter and Me.'' Continue reading at The New York Times

[ The New York Times | 2012-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john edwards #book titled


Media Decoder Blog: The Return of the Oprah's Book Club

After two years, Oprah Winfrey's highly influential book club is being revived, with "Wild," by Cheryl Strayed, as the first selection. Continue reading at The New York Times

[ The New York Times | 2012-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #book club #cheryl strayed


Total Media lands Random House and Transworld Publishers online accounts

Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying. Continue reading at Media Week

[ Media Week | 2012-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #transworld publishers


Amazon, Publisher Settle Digital Books Dispute

A three month long dispute over the sale of digital books between Amazon.com Inc. and a leading independent book distributor has been resolved, both parties said Friday. Continue reading at AllThingsD

[ AllThingsD | 2012-05-26 00:00:00 UTC ]
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Friday Project signs up paramedic's tale

The Friday Project has signed UK rights to Paramedico: Around the World by Ambulance by Benjamin... Continue reading at The Bookseller

[ The Bookseller | 2012-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friday project


Urbanite magazine seeks investor to expand digital platform

Publisher says monthly is not for sale or going out of businessThe publisher of the Urbanite, a free monthly magazine focused on Baltimore urban affairs, said Wednesday she was seeking an investor to help the publication expand its digital media offerings. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-05-24 00:00:00 UTC ]
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Akenhead in new digital role at HUK

Isobel Akenhead is to take on the role of digital promotions manager in Hachette UK's Group... Continue reading at The Bookseller

[ The Bookseller | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital role #isobel akenhead #hachette uk


BA: new digital offers for high street

The Booksellers Association's chief executive Tim Godfray has said Kobo, Anobii and Hive will... Continue reading at The Bookseller

[ The Bookseller | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high street #booksellers association


Media Decoder Blog: Foer Returns to New Republic as Editor

Two months after obtaining a majority stake in the magazine, Chris Hughes, a co-founder of Facebook, is bringing back Franklin Foer as part of an ambitious plan to remake the magazine. Continue reading at The New York Times

[ The New York Times | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #majority stake #chris hughes #ambitious plan


AIM Media Texas Announces Acquisition of Texas Newspapers from Freedom Communications

DALLAS, TX, May 18, 2012 – AIM Media Texas, LLC (“AIM” or the “Company”) announced today that it has reached agreement to acquire the Texas print and online newspaper publishing assets from Freedom Co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #freedom communications #llc ldquo #announced today


Comma sells Blasim tales to Penguin US

Manchester-based independent Comma Press has sold short story collection The Corpse Exhibition by... Continue reading at The Bookseller

[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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Fairfax Digital CEO Role Scrapped

Jane Huxley is leaving Fairfax after her role as chief executive officer and publisher of digital was scrapped in a company restructure. The move is part of Fairfax Metro Media’s ongoing restructure to closer align print and online. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
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