T Magazine, Trusted Media Brands Staff Up | People on the Move

Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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Where Branded Content Dollars Are Going

Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at AdWeek

[ AdWeek | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine ads #tv advertising #direct mail #big question #magazine publishers #ad agencies


A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company

[ Fast Company | 2013-12-04 00:00:00 UTC ]
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Russell Brand v the Sun: war of words hots up

Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian

[ The Guardian | 2013-12-03 00:00:00 UTC ]
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New York magazine goes biweekly

New York magazine will reduce its frequency from 42 issues to 29—effectively going from a weekly to biweekly—in a move that reflects shifting reader habits as much as it does the economic realities of putting out a print magazine, the company said Monday.The magazine will save $3.5 million in... Continue reading at Crains New York

[ Crains New York | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #super bowl #gay marriage #people read


Best Books 2013: Slate Staff Picks

Monday: Slate staffers pick their favorite books of 2013. Tuesday: The overlooked books of 2013. Wednesday: The best lines of 2013, and the best poetry of 2013. Thursday: Dan Kois’ 15 favorite books. Friday: The Slate Book Review Top 10. Continue reading at Slate

[ Slate | 2013-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #overlooked books #dan kois


Obama's tech wizard hones his media weapons to help Miliband get to No 10

He was the scourge of Mitt Romney in the 2012 US election, now Obama's 'backroom Brit' is heading Labour's digital response team for its 2015 campaignIn his new book about the 2012 US presidential election campaign, the Time journalist Mark Halperin singles out the role played by a young Briton... Continue reading at The Guardian

[ The Guardian | 2013-12-01 00:00:00 UTC ]
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Buczacki heads Garden Media Guild prizewinners

Professor Stefan Buczacki has been presented with the Lifetime Achievement Award at the Garden... Continue reading at The Bookseller

[ The Bookseller | 2013-11-28 00:00:00 UTC ]
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Stylist magazine marks 200th issue with Miranda Hart and Nigella Lawson

Free women's title is guest edited by BBC sitcom star, while TV chef 'reveals special 60s makeover' as its beauty directorThe 200th edition of free women's magazine Stylist, out this week, has been guest-edited by BBC star Miranda Hart and features contributions from Nigella Lawson, Lauren... Continue reading at The Guardian

[ The Guardian | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple editions #international markets


"Why can't lesbians just be people?"

At an event last week, an expert panel argued that lesbians on TV and in newspapers are shown as heavily sexualised, wacky, or asexual. When will it change?Actor, comedian and journalist Liz Carr is disabled and in her 40s and says: "I never see anyone on TV that I can really relate to in terms... Continue reading at The Guardian

[ The Guardian | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #personal life


Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian

[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly competitive #land grab #maker studios #licence fee


The Downside of Digital Media’s Scale Fetish

In the world of online publishing, traffic means little in and of itself. That fact is often overlooked by some in the digital media world. The post The Downside of Digital Media’s Scale Fetish appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-11-22 00:00:00 UTC ]
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Bauer unveils digital brand The Debrief aimed at 20-something wealthy women

Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
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Google Play Newsstand merges Currents, magazines and newspapers on Android today, iOS in 2014

Google is not particularly great at keeping secrets. Its Nexus devices always leak and peeks at code are constantly revealing features before they're announced. So, it's no surprise that, exactly one month after we reported references to a Google Play Newsstand popping up, Mountain View is... Continue reading at Engadget

[ Engadget | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content hub #magazine subscriptions #home screen #personal data


Forbes to Explore Sale of 96-Year-Old Magazine

Forbes Media, the publisher of the eponymous financial magazine and website, is exploring a sale.The company is working with Deutsche Bank AG to consider its options. In a memo to staff Friday morning confirming a report by Bloomberg News, CEO Mike Perlis said the company had received... Continue reading at Advertising Age

[ Advertising Age | 2013-11-15 00:00:00 UTC ]
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Forbes Media looks to sell company

Forbes Media LLC, the closely held publisher founded by the family of former U.S. presidential candidate Steve Forbes, is exploring a sale after getting interest from potential buyers.The New York-based publisher of 96-year-old Forbes magazine and Forbes.com is working with Deutsche Bank AG on... Continue reading at Crains New York

[ Crains New York | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill cos #bloomberg lp #digital business #digital revenues #advertising sales


All You Courts Hispanic Market With Custom Magazine

Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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Offered Without Comment: B&N’s “Literary” Magazines & the NYTimes

The literary magazines at a Barnes & Noble include Tin House, The Paris Review, Mad Magazine and comics, while a New York Times renewal offers a year for $1099. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary magazines #paris review #mad magazine


Linux Format employees jump ship to form new magazine

While I love Linux, quality magazines about the kernel are few and far between. Over the years, my favorite has been Linux Format. I was attracted to the magazine by the quality articles and interesting content. However, the price of the magazine was particularly high in the USA, which often... Continue reading at Betanews

[ Betanews | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough sell


The More Social Media and Cable Change the News, the More Things Stay the Same

The media-industrial complex loves nothing so much as an anniversary -- especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it's no surprise that the 50th anniversary of... Continue reading at Advertising Age

[ Advertising Age | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exact replica #anniversary year #recent trip