Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print

Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-03 00:00:00 UTC ]
News tagged with: #print magazines #print editions #research company #tablet editions

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Print Unit Sales Continue to Roll in Mid-September

Helped by the release of Bob Woodward’s Rage, unit sales of print books jumped 16.4% in the week ended Sept. 19, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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Editing Justice Ginsburg

An editor recalls the experience of working with Justice Ginsburg to bring an unpublished memoir to print.  Continue reading at The Paris Review

[ The Paris Review | 2020-09-22 16:44:31 UTC ]
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Print Unit Sales Rose 7.2% in Early September

Unit sales of print books in the week ended Sept. 12, 2020, rose 7.2% over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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The first volume of Barack Obama’s memoir is getting a 3 million copy printing this November.

We’ve known for a while that Barack Obama would be coming out with a new memoir. Today his publisher confirmed that the book, A Promised Land, will be released soon after the November elections. The former president isn’t a stranger to the pen. His first memoir, Dreams From My Father: A Story of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-17 14:22:21 UTC ]
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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

The Whiting Foundation has announced its 2020 Literary Magazine Prize awardees.

Today, the Whiting Foundation announced the five print and digital winners for its third annual Literary Magazine Prizes. Since launching in 2018, the Whiting Literary Magazine Prizes seek to recognize, reward, and support publications that actively nurture writers who produce extraordinary... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-16 12:00:53 UTC ]
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Five Win 2020 Whiting Literary Magazine Prizes

The 2020 Whiting Literary Magazine Prizes were announced today and were given to 'Conjunctions,' 'Foglifter,' 'Kweli,' 'Nat. Brut,' and 'One Story.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-16 04:00:00 UTC ]
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Fall Regionals 2020: The Virtual Edition

This year’s bookseller shows are moving online, but still have plenty of author events, education, and exhibits. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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Print Unit Sales Rose 4.3% Last Week

After two weeks of minor declines, unit sales of print books rose 4.3% last week over the week ended August 29 at outlets that report to NPD BookScan. The increase was helped by Dav Pilkey's 'Dog Man: Grime and Punishment,' which sold more than 239,000 copies in its first week on sale. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-10 04:00:00 UTC ]
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Faber to release special editions of Ishiguro's latest novel for indies and Waterstones

Faber is to release two special editions of Kazuo Ishiguro's lastest novel, Klara and the Sun, which will be published next spring, tailored for Waterstones and for independent bookshops. Continue reading at The Bookseller

[ The Bookseller | 2020-09-09 12:17:42 UTC ]
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Climate activists accused of ‘attacking free press’ by blockading print works

Extinction Rebellion protests at News Corp sites condemned by Society of Editors as ‘attempt to silence other voices’Ministers and MPs from all parts of the political spectrum have condemned Extinction Rebellion for blocking the delivery of newspapers across the UK on Saturday.Four national... Continue reading at The Guardian

[ The Guardian | 2020-09-05 17:00:00 UTC ]
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Extinction Rebellion protesters arrested after blockading Murdoch print sites

National papers missing from some newsagents after protest over climate crisis coverageFour major national newspapers including the Sun and the Daily Mail were missing from some newsagents’ shelves on Saturday morning after members of Extinction Rebellion blockaded two UK printworks owned by... Continue reading at The Guardian

[ The Guardian | 2020-09-05 05:55:14 UTC ]
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Print Unit Sales Rose 7% at the End of August

Unit sales of print books rose 7.1% in the week ended Aug. 29, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
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Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
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Print Unit Sales Up 8% in Late August

With all but one category posting increases, unit sales of print books rose 8% in the week ended Aug. 22, 2020, over the comparable week in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
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An Ideal Study Bible: Spotlight on the 'NRSV Simple Faith Bible'

President Jimmy Carter offers his compassionate, rigorous, and openhearted vision of life according to the principles of Scripture in this new study Bible. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
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Updating a Classic: Spotlight on the 'NIV Study Bible'

The leading evangelical study Bible has been completely revised for contemporary readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
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Print Units Post Double-Digit Gains in Mid-August

Unit sales of print books jumped 14.3% in the week ended Aug. 15, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with sales skyrocketing in three categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
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Carty-Williams, O'Leary and Winterson shortlisted for Comedy Women in Print Prize

Novelists including Candice Carty-Williams, Beth O'Leary and Jeanette Winterson are in the running for the Comedy Women in Print Prize (CWIP). Continue reading at The Bookseller

[ The Bookseller | 2020-08-16 13:06:20 UTC ]
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