Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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With all major categories posting increases, unit sales of print books rose 8.2% in 2020 over 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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One-third of 2020 growth in US print book sales was driven by juvenile fiction, NPD BookScan reports, with overall sales of 751 million units. The post NPD: 2020 Was the US’ Bestselling Year for Print in a Decade appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-07 21:07:49 UTC ]
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With all major categories posting increases, unit sales of print books rose 8.2% in 2020 over 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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Bette Howland’s 1974 memoir, recently reissued, recounts her time in a psychiatric ward and the people she met there. Continue reading at The New York Times
[ The New York Times | 2021-01-06 20:50:30 UTC ]
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For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-12-20 21:38:05 UTC ]
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In this Read Harder Challenge post, we're recommending books for the task asking you to read an SFF anthology edited by a person of color. Continue reading at Book Riot
[ Book Riot | 2020-12-18 11:31:00 UTC ]
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With gains across all categories, unit sales of print books rose 16.9% last week over the week ended December 5. Adult nonfiction and juvenile nonfiction led the way with increases of 19.7% and 19.5%, respectively. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-17 05:00:00 UTC ]
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Holiday book buying kicked into high gear last week, with unit sales of print books jumping 44.3% over the week ended November 29, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-10 05:00:00 UTC ]
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The Tehran Book Fair Uncensored program is online this week, with as many as a dozen independent publishers of Persian literature. The post ‘Tehran Book Fair Uncensored’ Is Now Underway in Its Fifth Edition: Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-08 17:56:35 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Picador will release Bridget Jones's Diary (And Other Writing) in February 2021, a new edition of the novel with more than 100 pages of extra material from author Helen Fielding. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 05:25:26 UTC ]
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Octopus imprint Mitchell Beazley has acquired The Home Edit Workbook by Clea Shearer and Joanna Teplin of the Netflix series "Get Organized with The Home Edit". Continue reading at The Bookseller
[ The Bookseller | 2020-12-01 20:51:40 UTC ]
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Luke Neima, Josie Mitchell and Rachel Allen have been promoted at Granta magazine. Continue reading at The Bookseller
[ The Bookseller | 2020-12-01 03:18:32 UTC ]
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Han’s debut novel follows a Chinese couple reaching for the American Dream while raising their children in Texas. Continue reading at The Washington Post
[ The Washington Post | 2020-11-30 16:27:21 UTC ]
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With all categories posting gains of at least 11%, unit sales of print books jumped 19.5% in the week ended Nov. 14, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 23:35:04 UTC ]
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Debi Chirichella was named president of Hearst Magazines today, after serving in the role in an interim capacity for a little over three months. Before she was named acting president in July, she had been executive vice president and chief financial officer. Chirichella joined the company in... Continue reading at AdWeek
[ AdWeek | 2020-11-11 20:13:08 UTC ]
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With sales up in all categories, unit sales of print books rose 9.5% in the week ended Oct. 31, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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