Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print

Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-03 00:00:00 UTC ]
News tagged with: #print magazines #print editions #research company #tablet editions

Other Publishing stories related to: 'Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print'

Susie Yang’s ‘White Ivy’ is an entertaining character study of a social climber with a secret

Yang’s debut novel owes a debt to Edith Wharton’s “The House of Mirth,” though Ivy Lin is no Lily Bart. Continue reading at The Washington Post

[ The Washington Post | 2020-11-05 16:42:29 UTC ]
More news stories like this | News stories tagged with: #susie yang #white ivy #edith wharton #debut novel

Bertelsmann Buys Quad's Book Printing Plants

In a deal that closed on October 31, Bertelsmann Printing Group USA’s Berryville Graphics division acquired Quad’s book printing plants in Fairfield, Pa., and Martinsburg, W.Va. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bertelsmann

Second print run for British bookshops travelogue

Fairlight Books is ordering a second print run of its c.e.o. Louise Boland's travelogue, Bookshop Tours of Britain.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 02:57:21 UTC ]
More news stories like this | News stories tagged with: #print run #fairlight books #bookshop

The Fragile Earth Edited by David Remnick and Henry Finder, Read by Kaleo Griffith, Gabra Zackman, and Cat Gould

Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. AudioFile’s Alan Minskoff and host Jo Reed discuss The Fragile Earth, an eye-opening... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-02 16:59:56 UTC ]
More news stories like this | News stories tagged with: #david remnick #editors recommend #audiobook listening #audiobook clips #featured listens #fragile earth #literary hub #audiobook

Print Unit Sales Still Solid in Late October

Strong gains in all categories led to a 13% increase in unit sales of print books in the week ended Oct. 24, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #late october #strong gains #categories led #13% increase #print books

Faber launches Cummings ad van at Barnard Castle

As part of  Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
More news stories like this | News stories tagged with: #dominic cummings

HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins

Print Unit Sales Rose 13.4% In Early October

Unit sales of print books increased 13.4% in the week ended Oct. 10, 2020, over the comparable week in 2019, with three new titles topping the bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #early october #titles topping #bestseller list

Thomas Nelson Pays $3M Judgment to Printing Company

EPAC Technologies was awarded $3 million in compensatory damages from Thomas Nelson last month after an eight-year lawsuit alleging breach of contract and fraud. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson

Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases

With a goal of building digital revenue 'our authors can make a living from,' Saga Egmont's Lasse Horne is staffers for digital. The post Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-18 13:25:15 UTC ]
More news stories like this | News stories tagged with: #saga egmont #egmont

Print Unit Sales Up 7.9% in Early October

Unit sales of print books rose 7.9% in the week ended Oct. 10, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with three new titles topping the bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #early october #titles topping #bestseller list

Print Unit Sales Declined 3.3% Last Week

Unit sales of print books fell 3.3% last week, the third consecutive week in which print sales have fallen. In contrast, unit sales continue to do better when compared to 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive week #print sales

PRH Partners with Black Women’s Health Imperative on New Edition of 'The Cancer Journals'

To highlight the publication of the new edition of 'The Cancer Journals' by Penguin Classics, Penguin Random House is partnering with the Black Women’s Health Imperative to connect the real-world impact of Audre Lorde’s work with the community that influenced it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #black women #penguin classics #audre lorde #penguin random house

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

Can’t get enough Game of Thrones or Star Wars? New editions on cult favorites are here to satisfy.

Escape again into the worlds created by George R.R. Martin, Ray Bradbury, Lewis Carroll and more. Continue reading at The Washington Post

[ The Washington Post | 2020-10-06 10:57:16 UTC ]
More news stories like this | News stories tagged with: #star wars #ray bradbury #lewis carroll

The Study of Economics Could Learn a Lot From Science Fiction

Mainstream economics is suffering an identity crisis, which began with The Great Recession and has reemerged during the current pandemic. In response, a growing collection of voices has advocated looking beyond the field—in particular, to science fiction—as a way to imagine it anew. Although... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-05 08:48:01 UTC ]
More news stories like this | News stories tagged with: #identity crisis #great recession #current pandemic #long history #science fiction

Fox to voice audio edition of Hislop’s One August Night

Emilia Fox is narrating Victoria Hislop’s One August Night (Headline Review), 15 years after reading for its predecessor, The Island. Continue reading at The Bookseller

[ The Bookseller | 2020-10-02 09:10:58 UTC ]
More news stories like this |

Print Units Post Double-Digit Gains at the End of September

With the juvenile and YA nonfiction categories both posting better than 32% gains, unit sales of print books rose 10.3% in the week ended Sept. 26, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
More news stories like this |

Print Unit Sales Fell 5.5% Last Week

With no new big book hitting shelves last week, unit sales of print books fell 5.5% compared to the week ended September 19 at outlets that report to NPD BookScan, but were up 10.3% over the week ended September 28, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #5% compared #big book

A global energy study that misses some climate change realities

Daniel Yergin is behind the curve on the activism, engineering and climate science reshaping the energy world, environmentalist Bill McKibben contends. Continue reading at The Washington Post

[ The Washington Post | 2020-09-25 12:00:00 UTC ]
More news stories like this | News stories tagged with: #daniel yergin