Strategies for Entering the Latin American EdTech Market

Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
News tagged with: #latin america #top tips

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Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
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Byliner Publishes Enhanced 'American Icons' E-books

The first three titles to be released will be I Love Lucy, The Vietnam Veteran's Memorial, and The Disney Parks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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Octopus merges PR and marketing

Octopus Publishing Group has merged its publicity and marketing departments to create one team... Continue reading at The Bookseller

[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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African-American Booksellers Look For a Turnaround

At first glance, there might not seem much cause for celebrating the future of African-American bookstores during Black History Month. The country’s oldest African-American bookstore, Marcus Books in San Francisco (open for 44 years), is in rough financial straits. The Shrine of the Black... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Richard Desmond's Star magazine enters top ten for women's weeklies

Bauer's Closer, Hearst's Best and IPC's Now, and OK! all record double-digit falls, year on yearRichard Desmond's Star magazine has jumped into the top 10 biggest sellers in the women's weeklies market, after reporting a 16.5% sales surge in the second half of 2013.But there were double digit... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Amazon Publishing's advances move ahead of the market

The web giant's books imprint flexes its muscles after scoring an ebook No 1, but the little guy may yet win the dayA good month for Amazon's fledgling publishing business – the imaginatively-titled Amazon Publishing – just got better, after the imprint won the rights to Cath Quinn's historical... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Strong French Manga Market Begins to Dip

In France, the manga bubble never burst—although it may be starting to deflate a bit. Last year French manga sales declined for the first time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
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Connecticut: ‘Wait and See’ How Library E-book Market Develops

A report from the Connecticut Department of Consumer Protection on the state of the library ebook market has recommended no legislative initiatives, instead advocating a “wait and see” approach. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Market Watch: Week of February 10, 2014

Just as the Dow Jones Industrial Average pulled back in January following large gains in 2013, the Publishers Weekly Stock Index also got off to a slow start in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Religion Update February 2014: Marketers Help Readers Discover Christian Fiction

Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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India’s Buoyant Book Market Attracts More Foreign Deals

India's effervescent literary culture have begun to attract more foreign writers looking to license books in search of a bigger audience and accolades. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
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Yahoo Now Powers Mocean Mobile Market

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek

[ AdWeek | 2014-02-04 00:00:00 UTC ]
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Neil Gaiman's American Gods and Anansi Boys will be adapted for TV

Author 'really thrilled' that American Gods and Anansi Boys will finally reach the screenTwo Neil Gaiman books are to hit the small screen at last – his 2001 novel American Gods and the sort-of follow-up Anansi Boys.Gaiman confirmed on his journal that American Gods – which up to last November... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
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“India Will Become a Dumping Ground for American Literature”

Literary agent David Godwin predicts that small publishers in India will soon be forced aside by monolithic publishing houses run overseas. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-28 00:00:00 UTC ]
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Is American literature ‘massively overrated’?

British-Chinese author Xialou Guo, who was selected by Granta Magazine as one of Britain's best young novelists and was recently shortlisted for the Orange Prize, criticized American literature and also expressed concern that literature has become too ‘storytelling-driven.’ 'All the poetry, all... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-24 00:00:00 UTC ]
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Amazon Publishing Aims at Christian Market with New Imprint

Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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Comic Book Heroes Get A Gorgeous Native American Makeover

Batman, Superman, and Spider-Man look truly stunning following a traditional, Pacific Northwest makeover.We all know Batman when we see him, but he always looks a little different, depending on the artist. Whereas in the hands of Dick Sprang, Batman is a barrel-chested 1920s strong man, in the... Continue reading at Fast Company

[ Fast Company | 2014-01-22 00:00:00 UTC ]
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Is Anglo-American Literature “Massively Overrated?”

At the Jaipur Literature Festival, UK-based Chinese writer Xiaolu Guo attacked English literature as overrated, while Jhumpa Lahiri praised translation. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-22 00:00:00 UTC ]
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Writers attack 'overrated' Anglo-American literature at Jaipur festival

Xiaolu Guo warns that English-language mainstream has warped a broader 'reading habit', on panel with Jhumpa Lahiri and Jonathan FranzenAmerican literature is "massively overrated", the award-winning author and film-maker Xiaolu Guo told the Jaipur literature festival – and fellow panellist and... Continue reading at The Guardian

[ The Guardian | 2014-01-20 00:00:00 UTC ]
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