‘Social is a black hole’: Commerce-focused publishers have a Facebook problem

For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-09-22 00:00:00 UTC ]
News tagged with: #commerce-focused publishers #black hole #drive revenue

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Licensing Solutions for a Changing Publishing Industry

Your backlist content is a goldmine of licensing revenue. Michael Healy offers three tips for publishers to increase their revenue from permissions. The post Licensing Solutions for a Changing Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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BEA 2015: Children's and YA Publishing in China

China, BEA's guest of honor this year, was the enthusiastic host to the May 28th BEA panel on Children's and YA literature in China and America. Their interest in children's literature was evident. But the event required a lot of patience. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya literature #ya publishing


BookGrabbr Offers Free Ebooks for Social Media “Shares”

Tennessee marketing startup BookGrabbr directs readers to free ebooks in exchange for their sharing the titles through social media services. The post BookGrabbr Offers Free Ebooks for Social Media “Shares” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free ebooks


Argentina’s Publishers Face Political, Economic Uncertainty

Argentina's government has propped up the book business, but with this year's election and economic stagnation, publishers remain uncertain of the future. The post Argentina’s Publishers Face Political, Economic Uncertainty appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post argentina #economic uncertainty #book business


Key Ideas For Publishers Working In a World of Large Tech Companies

As long as technology companies such as Facebook and Twitter exist, publishers will have to navigate relationships with them.   This theme pervaded a panel Monday at the 67th World News Media Congress in which industry thought leaders discussed ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers working #key ideas #technology companies


Walker to publish non-fiction series

Walker Books has acquired a children’s non-fiction series that helps children explore science, maths, politics and geography through football. The books are written by Alex Bellos and Ben Lyttleton and the first, The Football Academy, will be published in hardback in September 2016. Continue reading at The Bookseller

[ The Bookseller | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walker books #non-fiction series #alex bellos


AOL Debuts Makeover That's All About Mobile Video and Social-Friendly Content

AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's... Continue reading at AdWeek

[ AdWeek | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #tv network #marketing side #ad formats


Using Social Media to Understand the Chinese Book Market

A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary platform #international publishers


Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday

[ Digiday | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers struggle #consumer data #consumer revenue #audience size #increasingly difficult #smaller publishers


HarperCollins to publish first George Macdonald Fraser novel

HarperCollins has acquired the first novel written by Flashman author George Macdonald Fraser, Captain in Calico. The book will be published on 10th September, but throughout August, it will be available from Heywood Hill in Mayfair. Fraser was a longstanding customer at the shop, which... Continue reading at The Bookseller

[ The Bookseller | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th september #heywood hill


Michael Joseph to publish Gerrard memoir this autumn

Michael Joseph will release an autobiography by footballer Steven Gerrard this autumn. The book, called Steven Gerrard: My Story, promises to be an “intimate and revelatory account” of Gerrard’s career. Gerrard joined Liverpool at the age of eight and went on to play more than 700 games for... Continue reading at The Bookseller

[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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Facebook’s Instant Articles Do Speed Up Mobile Content

When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name.   Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile content


PW Launches 'Publishing Luminaries' Awards

The awards will identify and celebrate talented young members of the U.S. publishing community, and bring recognition to them on a global stage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pw launches #publishing community #global stage


BEA 2015: Building a Successful Publishing Strategy in China

In The Art of War, Sun Tzu tells us, “In the midst of chaos, there is also opportunity.” Approaching the publishing market in China, it can be hard to distinguish the opportunities from the chaos. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing market


Studio 28 to publish original novel

Studio 28, the digital-publishing arm of Curtis Brown Literary & Talent Agency, is to publish its first original title. The Swiss Spy by Alex Gerlis will be published as an ebook on Monday 1st June. Studio 28 officially launched in March this year, and will publish in the UK and other... Continue reading at The Bookseller

[ The Bookseller | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish original


BEA 2015: Social Media is Fun, Effective, Indie Booksellers Say

While mobs of booksellers and others thronged BEA booths Thursday afternoon, about 100 booksellers focused their attention on representatives from four indies— Bookpeople, Literati, Parnassus Books, and Tattered Cover—who have led the way in integrating social media into their stores' business... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers #parnassus books #business models


Google Closes Down Play Books Publisher

The Digital Reader reports that due to concerns over “rampant commercial piracy,” Google has closed the Google Play Books Partner Center to new users. The post Google Closes Down Play Books Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Momentum on Social Media Unlocks

Today at BEA, a Chicago web development company called Mess is launching Momentum, a turnkey subscription service that can be used to generate social media campaigns, and manage and track social engagement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Phyllis Tickle, Founding Religion Editor of Publishers Weekly, Is Writing Her Final Chapter

The religion authority, author, and pioneer in the coverage of spirituality and religion publishing has been diagnosed with inoperable stage 4 lung cancer. Still, she has book projects in the works and no plans to abandon them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phyllis tickle #final chapter #religion publishing #book projects


Momentum Drives Social Media Book Promotions

Momentum is designed to be a turnkey subscription service that allows publishers to create social unlock book promotions--ask fans to tweet or post in return for cool stuff--and then track fan engagement and behavior afterwards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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