Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by publishing partners, including Hearst, Vice, BuzzFeed, NBC Universal, ESPN and others, through its self-serve ad platform.This is Snapchat's version of premium programmatic advertising, known in the industry as a private marketplace, and it melds the automated parts of digital ad buying with the control associated with more manual advertising services. Until now, if brands wanted ads to appear alongside specific publishers' content in Snapchat they had to go through the old-fashioned insertion order method. Brands could already buy Snapchat inventory through the platform's ad tech, but that previously didn't let them select specific publishers, or give publishers control over elements such as pricing. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 06/04/2011 - 07:54 Transworld has acquired two titles from TV presenter and adventurer Ben Fogle, with the first to give an account of his "compulsive pursuit of adventure". Publishing director, sport and entertainment, Doug Young bought UK... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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#tv presenter
#julian alexander
Advantage Business Media, a b-to-b publisher targeting the communications, manufacturing, design and science markets, has purchased the assets of Continuity Insights from Gardner Publications. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Tue, 05/04/2011 - 15:10 Pan Macmillan has signed a six-book deal with London self-help bookshop The School of Life. Editorial directors Liz Gough and Cindy Chan bought world rights in the series directly from The School of Life. The intelligent,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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#six-book deal
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#discuss issues
Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 10:33 Tonto Books has bought rights to the frank memoir of former Inspiral Carpets frontman Tom Hingley. Tonto publisher Stu Wheatman bought world rights direct from Hingley to the aptly-titled Carpet Burns. The title will be... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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#22nd september
#b-format paperback
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Written By: Charlotte Williams Publication Date: Thu, 31/03/2011 - 08:54 Coronet has acquired two books from a journalist and debut novelist Jessica Thompson. Editor Charlotte Haycock bought British Commonwealth rights in a deal with Sheila Crowley at Curtis Brown. The first title, This is a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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#love story
#sheila crowley
#curtis brown
#romantic comedy
Written By: Charlotte Williams Publication Date: Thu, 31/03/2011 - 08:48 Orion young adult imprint Indigo has acquired a debut trilogy by Jerusalem-born author Leigh Bardugo. Indigo publisher Fiona Kennedy bought UK and Commonwealth rights (excluding Canada) in the three titles from Alex Webb... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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#debut trilogy
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#early 1800s
Written By: Katie Allen Publication Date: Thu, 31/03/2011 - 15:30 Beautiful Books has acquired an inquisitive biography of Brideshead Revisited author Evelyn Waugh. Evelyn! Rhapsody for an Obsessive Love by Duncan McLaren is lined up for hardback and ebook publication on 26th September.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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#26th september
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#isobel dixon
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Written By: Katie Allen Publication Date: Thu, 31/03/2011 - 08:55 Independent publisher Hardie Grant has acquired three titles by Australian food editor and cookbook author Donna Hay. Stephen King, general manager of Hardie Grant London, acquired UK rights to the titles from Hollie Zondanos,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 31/03/2011 - 15:29 Weidenfeld & Nicolson has acquired two further novels by Rose of Sebastopol-author Katherine McMahon. Publishing director Kirsty Dunseath bought world rights excluding US (Europe and far east exclusive) to the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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#as-yet-untitled novels
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Written By: Charlotte Williams Publication Date: Tue, 29/03/2011 - 08:55 Random House c.e.o. Gail Rebuck has said she expects digital to become a "significant" part of its business in 2011 and hailed a "show-stopping" Christmas, as parent company Bertelsmann announced its full-year results to... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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LIFE magazine, started in 1936 by Time Inc. founder Henry Luce, has found new life in LIFE.com. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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Tech publisher TechTarget has agreed to buy the Web sites and event products related to Reed Business Information's Computer Weekly, while the 45-year-old magazine will close. ComputerWeekly.com serves IT managers in Europe and the U.K. and draws an average of 425,000 visits and 1 million page... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 28/03/2011 - 08:31 Bantam Press has acquired a title about how it's hip to be square, The Geek Manifesto by the science editor for the Times. Susanna Wadeson bought UK and Commonwealth rights to the title by Mark Henderson through Georgina... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Publication Date: Fri, 25/03/2011 - 12:00 Ebury Press is to publish the memoir of "The Royle Family" and "Brookside" actress Sue Johnston. Editorial director Charlotte Cole acquired world rights to Things I Couldn't Tell My Mother from Jan Thornton at Ken McReddie. The title will be published... Continue reading at The Bookseller
[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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#1st september
With the recent reports from Bloomberg News that Android is one of the fastest operating systems currently on the market, it is no surprise that the system has introduced a new appstore in partnership with Amazon.com, Inc., which launched on Tuesday. "Custome Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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#recent reports
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There have been tons of focus groups, studies and market research done on the topic: how do you intersect content and commerce? Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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Looks like Conde Nast might be putting Voice of the Internet Reddit on the lot. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 21/03/2011 - 08:53 HarperCollins is to publish Darren Shan's backlist as ebooks, having concluded a deal with the Christopher Little Agency for the digital rights. Shan has been published in print by HarperCollins Children's Books for a decade... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 21/03/2011 - 08:52 Hodder has acquired a crossover dystopian trilogy from Gemma Malley, whose The Declaration trilogy was published by Bloomsbury. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/03/2011 - 12:53 Foyles' new Bristol branch will open on 24th March, with former manager of Bristol University bookshop, Darren Tanner, appointed as manager. Tanner will report to divisional manager Susan Sinclair. The shop will be... Continue reading at The Bookseller
[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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#foyles bristol
#bristol branch
#24th march