Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and Annie Liebovitz's shoot with Reese Witherspoon, Amy Adams and Channing Tatum for Vanity Fair's Hollywood Issue last year. Now, Smashbox—the makeup brand named after the space—is making its first push into virtual reality with a video that takes folks behind the scenes at its headquarters. Created with L.A.-based agency Omelet, the three-minute clip shows a handful of the studios in the space and what goes into putting together a shoot. One scene, for example, shows a room called Flashbox that can be used to recreate a dozen different types of light. Ginny Chien, executive director of global digital and consumer marketing at Smashbox, said VR represents somewhat of a shift in the brand's video marketing over the past year after it invested in YouTubers and other influencer programs. "It's the perfect storytelling platform for us because we are the only brand born out of a photo studio—a real, functioning photo studio," Chien said. "We've seen over the years that people don't grasp that concept because competitor brands are latching on to being behind the scenes and knowing how to take good photos. We realized that people don't know that our history is authentic as this studio brand until they're here." In addition to posting the film on Facebook and YouTube... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-01 00:00:00 UTC ]
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We asked our publisher VIPs at September's Digiday Publishing Summit whether they've broken the surface of virtual or augmented reality video. The numbers show that the nascent technology has a long way to go before reaching saturation – but it's definitely on its way. Brought to you by Digiday... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
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Publishers are gearing up to produce hours of live video for Inauguration Day. This includes all-day live coverage from CBSN and The Washington Post, as well as a four-hour live virtual reality stream from the USA Today Network. Refinery29, meanwhile, is counter-programming the actual... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
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Shelfie's executives in Canada talk about the startup scene in book publishing—and conclude it's not as hot as it used to be. What are the lessons learned? The post Publishing in 2017: Has the Startup Scene Cooled Off? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-05 00:00:00 UTC ]
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Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Ann Voskamp, author of ‘One Thousand Gifts,’ embarked on a 10-city tour earlier to promote her new book, ‘The Broken Way,' drawing hundreds of fans at each stop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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Delegates at this year’s FutureBook Conference will be able to get hands-on experience of the latest virtual reality headsets, discuss trends in the US audiobooks market and learn how to “reach the millennial audience” with Spotify. Continue reading at The Bookseller
[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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Thousands of YA fans turned out for the sixth annual YALLFest, a two-day festival for YA books held in downtown Charleston, S.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-17 00:00:00 UTC ]
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On Wednesday evening, November 16, five finalists for the Young People's Literature prize headed to Cipriani Wall Street in lower Manhattan for the 67th National Book Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-17 00:00:00 UTC ]
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Last month, Apple unveiled new MacBook Pro laptops. While the machines were undoubtedly great, their prices were very high -- even for Apple. Despite the cost, they are apparently flying off virtual shelves, as shipping dates are now in late December. In other words, price be damned, people will... Continue reading at Betanews
[ Betanews | 2016-11-15 00:00:00 UTC ]
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"Designed by Apple in California" is a new book that commemorates 20 years of Apple design. Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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Publishers Weekly was on the scene at Comic Arts Brooklyn, an annual festival of independent and self-published comics and graphic novels, to capture images of the artists and their works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-07 00:00:00 UTC ]
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HTC has unveiled Vivepaper, an app that lets Vive users check out interactive, VR content from publishers like Conde Nast. After you don the headset and scan a physical AR booklet, you can peruse a virtual magazine and load up 360-degree videos, 3D c... Continue reading at Engadget
[ Engadget | 2016-10-28 00:00:00 UTC ]
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You may have felt immersed in a comic book before, but never quite so literally as this. Madefire has released a free Gear VR preview app that lets you read its Motion Books in virtual reality. As you might guess, it's all about depth. Pages now fill... Continue reading at Engadget
[ Engadget | 2016-10-12 00:00:00 UTC ]
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PW hit the floor at the Jacob Davits Convention Center to capture the 150,000-fan strong event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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The National Book Festival, now in its 16th year, was held Saturday, September 24, at the Washington Convention Center in Washington, D.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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Photo printing is the latest addition to Amazon's slate of services and that's not great news for the likes of Shutterfly. Amazon Prints outputs snapshots for as little as 9 cents each and offers photo books starting at $20. What's more, options like... Continue reading at Engadget
[ Engadget | 2016-09-23 00:00:00 UTC ]
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Readers, authors, and publishers gathered together in downtown Brooklyn on September 17 and 18 for the 11th annual Brooklyn Book Festival, featuring programs for both children and adults. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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Amazon has introduced a new photo printing service, triggering the worst single-day decline in more than eight years for shares of Shutterfly.The new AmazonPrints service offers printed photos starting at 9 cents each and photo books starting at $20. Cards and calendars will be additional... Continue reading at Advertising Age
[ Advertising Age | 2016-09-22 00:00:00 UTC ]
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Beth Moore, the author of bestsellers ‘So Long, Insecurity’ and ‘Audacious,’ is breaking into Christian fiction with ‘The Undoing of Saint Silvanus.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-22 00:00:00 UTC ]
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