Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and Annie Liebovitz's shoot with Reese Witherspoon, Amy Adams and Channing Tatum for Vanity Fair's Hollywood Issue last year. Now, Smashbox—the makeup brand named after the space—is making its first push into virtual reality with a video that takes folks behind the scenes at its headquarters. Created with L.A.-based agency Omelet, the three-minute clip shows a handful of the studios in the space and what goes into putting together a shoot. One scene, for example, shows a room called Flashbox that can be used to recreate a dozen different types of light. Ginny Chien, executive director of global digital and consumer marketing at Smashbox, said VR represents somewhat of a shift in the brand's video marketing over the past year after it invested in YouTubers and other influencer programs. "It's the perfect storytelling platform for us because we are the only brand born out of a photo studio—a real, functioning photo studio," Chien said. "We've seen over the years that people don't grasp that concept because competitor brands are latching on to being behind the scenes and knowing how to take good photos. We realized that people don't know that our history is authentic as this studio brand until they're here." In addition to posting the film on Facebook and YouTube... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-01 00:00:00 UTC ]
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Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and Annie Liebovitz's shoot with Reese Witherspoon, Amy Adams and Channing Tatum for Vanity... Continue reading at AdWeek
[ AdWeek | 2016-09-01 00:00:00 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 10:00:00 UTC ]
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In the wide world of online photo book services, Mixbook handily distinguishes itself as one of the best. One main reason is Mixbook’s smooth, easy-to-use web editor which makes it a pleasure to assemble your creation. The resulting photo book was also quite good. Colors popped, quality was... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
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Picaboo is certainly a contender among the many services that let you create and order a custom photo book online. The company is mostly focused on photo books, but also offers journals, notebooks, calendars, and even mouse pad printing services.We found its web editor better than Shutterfly’s... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
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Founded in 1999, Shutterfly has been in the online photo printing business the longest among all its DIY photo book competitors. It’s very popular, with millions of customers ordering photo books, prints, cards, and other photo products every year.When it comes to photo books, Shutterfly offers... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
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Netflix has released the first trailer for The Electric State, a post-apocalyptic road movie from Marvel (and Community) mainstays The Russo Brothers. The adaptation of Simon Stålenhag's 2018 graphic novel is set in a retro-futuristic version of the '90s after a robot uprising. It tells the... Continue reading at Engadget
[ Engadget | 2024-10-17 14:36:28 UTC ]
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In 2016, Game of Thrones fans online went wild when they found out the meaning of Hodor’s name. In this excerpt from his memoir Beyond the Throne, Kristian Nairn tells the surprising story of what happened while he filmed it. Continue reading at Wired
[ Wired | 2024-09-24 10:30:00 UTC ]
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Google’s AI-powered Photos upgrades are beginning to trickle in. Ask Photos, the Gemini-powered chatbot that lets you get ultra-specific and conversational with your photo searches, is launching in early access for select users in the US. In addition, the improved search for more descriptive... Continue reading at Engadget
[ Engadget | 2024-09-05 16:00:41 UTC ]
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A new line of horror titles from the Salem, Mass.–based Page Street Publishing, set to launch in spring 2025 under the stewardship of editor Alexandra Murphy, will mark the publisher's first adult fiction program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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Before starting his culinary career, acclaimed chef Marc Murphy wasn't sure if he would be able to find a job that he would actually be good at."I'm very dyslexic. I had a hard time staying in school," he said. "I ended up cooking because I knew I didn't have to read or write."Murphy's life in... Continue reading at Crains New York
[ Crains New York | 2024-09-03 10:03:04 UTC ]
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Fans united to celebrate San Diego Comic-Con, which took place July 25–28; thousands of guests attended the convention, which featured panels, cosplaying, and opportunities to meet creators and costumed characters alike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-08 04:00:00 UTC ]
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The British Academy Book Prize is preparing a specially commissioned photographic exhibition based on its 2023 winner, 'Courting India.' The post British Academy Prize: ‘Courting India’ With a Photo Project appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-19 20:24:58 UTC ]
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Working for The Associated Press, he won a Pulitzer Prize for his sequence of photos showing the president being struck by a bullet while three others fell wounded. Continue reading at The New York Times
[ The New York Times | 2024-06-05 00:19:24 UTC ]
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With a solar eclipse recently plunging parts of the world in darkness—and the #1 show on Netflix highlighting the chaos caused by multiple celestial bodies in motion (3 Body Problem)—it’s safe to say that the stars have captured the popular imagination yet again. Astronomers, physicists, and... Continue reading at Fast Company
[ Fast Company | 2024-04-17 20:00:00 UTC ]
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The Wisden Cricketers’ Almanack remains a bestseller and headline-grabber, because it acts as the conscience of cricketThe commission came by post, which was unusual even in 1994. We don’t pay very well, it said, but we can offer you “a sliver of immortality”. Only the editor of Wisden could... Continue reading at The Guardian
[ The Guardian | 2024-04-17 09:53:59 UTC ]
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Do you, like me, have paper documents that have long since been scanned and processed, records or music cassettes that you would like to listen to on your mobile phone, and photo prints that are planned for a digital photo book? Then you will appreciate the two-step instructions in... Continue reading at PC World
[ PC World | 2024-03-08 14:00:00 UTC ]
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An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Last summer we reported that some enterprising modders were trying to make Sony’s PlayStation VR2, the company’s second-gen headset for the PS5, work with standard Windows PCs. It turns out that modders weren’t the only ones with the idea. Sony itself is working on allowing PS VR2 owners... Continue reading at PC World
[ PC World | 2024-02-22 17:20:59 UTC ]
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Data points and anecdotes about middle grade reading intertwined at a panel on "Recapturing the Tween Middle Grade Market," held at Winter Institute. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-22 05:00:00 UTC ]
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