Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and Annie Liebovitz's shoot with Reese Witherspoon, Amy Adams and Channing Tatum for Vanity Fair's Hollywood Issue last year. Now, Smashbox—the makeup brand named after the space—is making its first push into virtual reality with a video that takes folks behind the scenes at its headquarters. Created with L.A.-based agency Omelet, the three-minute clip shows a handful of the studios in the space and what goes into putting together a shoot. One scene, for example, shows a room called Flashbox that can be used to recreate a dozen different types of light. Ginny Chien, executive director of global digital and consumer marketing at Smashbox, said VR represents somewhat of a shift in the brand's video marketing over the past year after it invested in YouTubers and other influencer programs. "It's the perfect storytelling platform for us because we are the only brand born out of a photo studio—a real, functioning photo studio," Chien said. "We've seen over the years that people don't grasp that concept because competitor brands are latching on to being behind the scenes and knowing how to take good photos. We realized that people don't know that our history is authentic as this studio brand until they're here." In addition to posting the film on Facebook and YouTube... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-01 00:00:00 UTC ]
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Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and Annie Liebovitz's shoot with Reese Witherspoon, Amy Adams and Channing Tatum for Vanity... Continue reading at AdWeek
[ AdWeek | 2016-09-01 00:00:00 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 10:00:00 UTC ]
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In the wide world of online photo book services, Mixbook handily distinguishes itself as one of the best. One main reason is Mixbook’s smooth, easy-to-use web editor which makes it a pleasure to assemble your creation. The resulting photo book was also quite good. Colors popped, quality was... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
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Founded in 1999, Shutterfly has been in the online photo printing business the longest among all its DIY photo book competitors. It’s very popular, with millions of customers ordering photo books, prints, cards, and other photo products every year.When it comes to photo books, Shutterfly offers... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
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Picaboo is certainly a contender among the many services that let you create and order a custom photo book online. The company is mostly focused on photo books, but also offers journals, notebooks, calendars, and even mouse pad printing services.We found its web editor better than Shutterfly’s... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
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The Wisden Cricketers’ Almanack remains a bestseller and headline-grabber, because it acts as the conscience of cricketThe commission came by post, which was unusual even in 1994. We don’t pay very well, it said, but we can offer you “a sliver of immortality”. Only the editor of Wisden could... Continue reading at The Guardian
[ The Guardian | 2024-04-17 09:53:59 UTC ]
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Do you, like me, have paper documents that have long since been scanned and processed, records or music cassettes that you would like to listen to on your mobile phone, and photo prints that are planned for a digital photo book? Then you will appreciate the two-step instructions in... Continue reading at PC World
[ PC World | 2024-03-08 14:00:00 UTC ]
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An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Data points and anecdotes about middle grade reading intertwined at a panel on "Recapturing the Tween Middle Grade Market," held at Winter Institute. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-22 05:00:00 UTC ]
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Fashionistas and celebrities gathered for a new book filled with candid shots of the understated Gen X star. Continue reading at The New York Times
[ The New York Times | 2023-12-05 11:00:36 UTC ]
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The fair celebrated its 10th anniversary this year, hosting 478 exhibitors from 25 countries and territories, including 127 from overseas, and 42,733 visitors—making CCBF the biggest event dedicated to kids' books and content in Asia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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Good things come to those who wait, and if you decided to hold off on buying the Meta Quest 2 when it was discounted by $50 as part of Amazon’s early Black Friday sale, your patience is about to be rewarded. Now that Black Friday has come and gone, not only is the... Continue reading at Engadget
[ Engadget | 2023-11-25 15:47:52 UTC ]
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Nine members of the environmental group Children’s Book Creators for Conservation spent October 8–21 in the eastern South African province of KwaZulu-Natal, volunteering with the stewardship organization Wild Tomorrow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-16 05:00:00 UTC ]
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To celebrate the launch of the new Guardian Long Read magazine this week, join the Long Read editor David Wolf in discussion with regular contributors Sophie Elmhirst and Samanth Subramanian• The Guardian Long Read magazine is available to order now• The best stories take time. The Guardian Long... Continue reading at The Guardian
[ The Guardian | 2023-11-15 05:00:09 UTC ]
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From a poignant reunion at Pearson airport in Toronto to pairs figure skating action in Chongqing, China, here are some of the best Canadian images of the past week. Continue reading at CBC
[ CBC | 2023-11-08 14:04:35 UTC ]
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Frankfurt Book Fair's professional programming ranged from academic publishing and AI to image licensing, literary awards, and audio sales. The post Frankfurt Photo Roundup: People and Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-23 22:16:08 UTC ]
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The Frankfurt Book Fair’s professional programming ranged from academic publishing and AI to image licensing, literary awards, and audio sales. Charleston Conference at the Frankfurt Book Fair Zhejiang University Press and Springer Nature Launch the ‘Liangzhu Civilization Series’ Licensing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-23 22:16:08 UTC ]
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