Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and Annie Liebovitz's shoot with Reese Witherspoon, Amy Adams and Channing Tatum for Vanity Fair's Hollywood Issue last year. Now, Smashbox—the makeup brand named after the space—is making its first push into virtual reality with a video that takes folks behind the scenes at its headquarters. Created with L.A.-based agency Omelet, the three-minute clip shows a handful of the studios in the space and what goes into putting together a shoot. One scene, for example, shows a room called Flashbox that can be used to recreate a dozen different types of light. Ginny Chien, executive director of global digital and consumer marketing at Smashbox, said VR represents somewhat of a shift in the brand's video marketing over the past year after it invested in YouTubers and other influencer programs. "It's the perfect storytelling platform for us because we are the only brand born out of a photo studio—a real, functioning photo studio," Chien said. "We've seen over the years that people don't grasp that concept because competitor brands are latching on to being behind the scenes and knowing how to take good photos. We realized that people don't know that our history is authentic as this studio brand until they're here." In addition to posting the film on Facebook and YouTube... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-01 00:00:00 UTC ]
News tagged with:
#sales forces
#ecommerce site
At the seventh annual iteration of the convention, fans paid homage to favorites from Sailor Moon to 'Coming to America'’s Prince Akeem. Continue reading at Wired
[ Wired | 2019-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#photo gallery
#sailor moon
President Donald Trump purports to hate “fake news” but he seems to have no problem with fake photos. At least that’s what Gizmodo discovered when it started carefully looking at the images on Trump’s official Facebook and Instagram accounts and discovered photos of the president that make him... Continue reading at Slate
[ Slate | 2019-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#instagram accounts
If your friends and family are deliberately keeping themselves off social media - extend the courtesy by asking before you put pictures of them onlineEverything sounds dodgier prefixed “shadow”, but the “shadow Facebook account” is unsettling in a whole new way. A study has found that even... Continue reading at The Guardian
[ The Guardian | 2019-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook account
#post photos
#digital native
Authorities in Texas have charged a 20-year-old man in the shooting death of a 7-year-old black girl who was killed while riding in a vehicle with her family. The Harris County Sheriff's Office announced early Sunday that Eric Black Jr. was charged with capital murder in the death of Jazmine... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#shooting death
#fatal shooting
#black girl
#jazmine barnes
If you live in New York City, you might be familiar with the professional photography shop Adorama in lower Manhattan. The company has taken its photo printing to the web with AdoramaPix, where you can order prints and create various products, including photo books.Whatever Adorama learned... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#square starting
#portrait starting
#landscape starting
#lay flat
Online photo printing has disrupted the photography business, and now you can create your own custom photo book that will look at home on any coffee table. Before, you’d have to bring your film or SD card to a studio to turn your photos into a professional-looking photo book. But now you can... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#photo book
#coffee table
#photo books
PrestoPhoto isn’t just a photo book service. It’s also an online marketplace for selling your creations—though there’s no obligation to put your work up for sale. It’s a great idea, but sadly PrestoPhoto just doesn’t deliver. The book creation editor is slow, dated-looking and lacks essential... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online marketplace
#great idea
#positive side
#lay flat
A letter discovered in a building at Cal State Northridge that threatens a mass shooting has prompted school officials to provide off-campus alternatives for final exams on Wednesday. A student found the note, written in red ink on lined notebook paper, late Monday folded up on the floor of a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mass shooting
In upholding a lower court ruling that ReDigi's attempt to create a service that could legally copy digital files for resale copyright infringement, the appeals court made the sale of used ebooks all the more unlikely. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#redigi case
#digital resale
A first movie screenplay written by comic book writer Alan Moore is being filmed in Northampton. Continue reading at BBC News
[ BBC News | 2018-12-11 00:00:00 UTC ]
More news stories like this |
When Philip Roth died in May, a publisher friend of mine admitted, a little sheepishly, that she was sad because from now on it would be impossible to publish books like his again. Continue reading at Stuff
[ Stuff | 2018-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish books
The sixth edition of the China Shanghai International Children's Book Fair, which concluded its run on November 11, hosted 367 exhibitors (of which 160 came from overseas), 33,796 visitors, and 237 events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book fair
#sixth edition
Comic Arts Brooklyn, the annual Brookyn indie and self-published comics and graphic novel festival, returned the campus of Pratt Institute with a new schedule (this year's show is on a Sunday), and a boost in the number of exhibitors. PW was on hand to bring back images of artists and fans at... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#photo mania
#self-published comics
#pratt institute
The 2018 Christy Awards recognized 10 works of Christian fiction in Nashville, Tenn. on November 7, including 'True to You' by Becky Wade, which was named Book of the Year. And adjacent to the Christy Awards, the second annual Art of Writing conference doubled its attendance from last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian fiction
#christy awards
“In a year that has been so improbable, the impossible has happened.” —Vin Scully Dodger Stadium had seen its share of oddities, all right. One umpire ejected two others. A tiger mauled a base runner sliding into second base. An outfielder tried to assassinate Queen Elizabeth. Only months before... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#queen elizabeth
#movie history
Richard Gregory Bauer didn’t hide his identity when he gathered information to hack into the email and social media accounts of his female friends, family members and co-workers. In some cases, the U.S. attorney’s office said, he told them via Facebook that he was working on a class project and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#family members
New York Comic Con 2018, held October 4-7 at the Jacob Javits Convention Center and at nearby venues, attracted throngs of fans to a weekend of comics, graphic novels, and pop culture of all kinds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#photo mania
#nearby venues
#graphic novels
#pop culture
'In five years' time, I want to feel like I'm publishing the widest possible range of book,' says this year's 'Shooting Star' among The Bookseller's UK Rising Stars. And she'd like to see the industry embrace diversity faster. The post The 2018 ‘Shooting Star’ Sophie Jonathan: Frankfurt-Bound... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sophie jonathan
#moving faster
#shooting star
Audible UK will this November release an audiobook that goes behind the scenes of the Fantastic Beasts film franchise, featuring interviews with Eddie Redmayne, Jude Law and more. Continue reading at The Bookseller
[ The Bookseller | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audible uk
#pottermore publishing
#fantastic beasts
#featuring interviews
#eddie redmayne
See photos from the 25th Beijing International Book Fair, which ran from August 22 to 26, shining the light on China's booming—and massive—children's book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market