Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and Annie Liebovitz's shoot with Reese Witherspoon, Amy Adams and Channing Tatum for Vanity Fair's Hollywood Issue last year. Now, Smashbox—the makeup brand named after the space—is making its first push into virtual reality with a video that takes folks behind the scenes at its headquarters. Created with L.A.-based agency Omelet, the three-minute clip shows a handful of the studios in the space and what goes into putting together a shoot. One scene, for example, shows a room called Flashbox that can be used to recreate a dozen different types of light. Ginny Chien, executive director of global digital and consumer marketing at Smashbox, said VR represents somewhat of a shift in the brand's video marketing over the past year after it invested in YouTubers and other influencer programs. "It's the perfect storytelling platform for us because we are the only brand born out of a photo studio—a real, functioning photo studio," Chien said. "We've seen over the years that people don't grasp that concept because competitor brands are latching on to being behind the scenes and knowing how to take good photos. We realized that people don't know that our history is authentic as this studio brand until they're here." In addition to posting the film on Facebook and YouTube... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-01 00:00:00 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Licensing Expo, held May 24–26 in Las Vegas, always features lots of interesting and sometimes odd sights and sounds, and this year's back-to-in-person event was no exception. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-07 04:00:00 UTC ]
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Keanon Lowe left the NFL to coach high school sports, a series of fateful decisions that would change his life. Continue reading at The Washington Post
[ The Washington Post | 2022-05-12 11:00:17 UTC ]
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“No one would know it was us,” the former president said, according to an upcoming memoir written by the former Pentagon chief. Continue reading at HuffPost
[ HuffPost | 2022-05-06 01:41:29 UTC ]
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The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
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New hero alert: Wong May, the winner of this year’s $165,000 Windham-Campbell Prize in poetry, who expressed surprise at the award given than she has consciously eschewed the literary world in favor of the work itself. On the Windham-Campbell website, Wong May has one of the all-time great... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-29 19:56:25 UTC ]
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It’s been ten years since the release of Wild, Cheryl Strayed’s bracingly honest memoir about hiking the Pacific Crest Trail as a young adult after her mother’s death with no experience or training—and to ccelebrate the anniversary, Strayed has released a cut scene from Wild, free to read... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-21 19:22:02 UTC ]
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Images are the perfect lexicon for Trump to articulate a fantastical revision of his four chaotic years in office. Continue reading at The Washington Post
[ The Washington Post | 2022-02-11 20:56:44 UTC ]
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Stephen Rubin, a consulting publisher at Simon & Schuster US, has written a behind the scenes memoir, Words and Music: Confessions of an Optimist, to be published by Applause Books in the US in January 2023. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 03:29:19 UTC ]
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Here's what it's really like to judge a children's book award, including the surprising best part of the process (it's not the free books!) Continue reading at Book Riot
[ Book Riot | 2021-12-08 11:33:00 UTC ]
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Marc Myers’s oral history looks at the explosion of rock concerts over four decades. Continue reading at The Washington Post
[ The Washington Post | 2021-12-01 12:00:00 UTC ]
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Edith Schloss’s memoir recounts an era of great creative vitality and the time she spent with Willem and Elaine de Kooning, Merce Cunningham, Leo Castelli and others. Continue reading at The New York Times
[ The New York Times | 2021-11-21 10:00:00 UTC ]
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“Our Journey Together” includes more than 300 photographs, along with captions written by the former president. Continue reading at The New York Times
[ The New York Times | 2021-11-20 00:37:09 UTC ]
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The latest augmented and virtual reality technology will be brought to 15 libraries across the country next summer, as part of a new project to help support libraries recover from the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 11:42:41 UTC ]
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The trade days are winding down at the 2021 Frankfurter Buchmesse after meetings, reunions, industry discussions, and Canada as Guest of Honor. The post Photos from Frankfurt 2021: Events, Meetings, Guests of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-22 11:34:50 UTC ]
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After a year’s hiatus due to the Covid-19 pandemic, New York Comic Con returned to New York City's Javits Convention October 7-10, and welcomed back thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-19 04:00:00 UTC ]
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Recently, we heard about Netflix’s forthcoming adaptation of D.H. Lawrence’s famously banned book Lady Chatterley’s Lover (apparently it’s going to be raunchier than Bridgerton, which does seem only fair). To prepare yourself, you may want to start with this video of John Waters—or as William S.... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-20 16:04:44 UTC ]
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Take a deep dive into fantasy and science fiction awards with Jenn, as she looks at the many out there and why you should care. Continue reading at Book Riot
[ Book Riot | 2021-05-27 10:39:00 UTC ]
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The pop star seems to have entered her memoir era at 19. Her new book, "Billie Eilish," uses photos and spare captions to document her life for fans. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-05-11 12:00:32 UTC ]
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